Discover How “New Marketing” is Required to Survive and Thrive in Today’s Economy
Discover How “New Marketing” is Required to Survive and Thrive in Today’s Economy
But what has recently been discovered is that with the explosion of media that thrives on the use of technology, business owners no longer reap the lucrative rewards of success through these Old Marketing methods. They find that their old idea of marketing of attempting to “interrupt” the masses and convince them to buy their products and services no longer work and have become a tremendous drain on their budget. TV, Radio, Yellow Pages, Newspaper, Telemarketing and Direct mail are all in trouble because of the realization that we are in an age that demands marketing through New Marketing channels.
In his great book “Meatball Sundae”, Seth Godin describes New Marketing as:
”Fourteen trends that no marketer can afford to ignore. It explains about what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t”.
New Marketing is taking the realization that a consumer does not want to be “sold” a product or service, they not only want to buy it on their own accord, they want to feel like they know, like and trust the people and organization behind them!
New Marketing uses tools such as: My Space, YouTube, Twitter, Squidoo, Blogs, TeleConferences and Webcasts and delivers a marketing message with techniques such as “Permission and Viral Marketing”.
As a Small Business Owner, you must embrace the fact that you no longer can learn a few “closing techniques” to sell your product or service to the masses. You must realize that when you determine what your target market and ideal client looks like, and then discover what their burning needs are, then and only then can you come in to solve their needs with your product or service. You should not take the mind-set of selling what you have...you must make what you can sell!
This means that you discover and listen to your audience (clients and prospects) and craft your product or service to meet their needs….and if you cannot do that, you have the wrong audience!
• New Marketing capitalizes on every single client and prospect interaction as a form of media and advertising.
• New Marketing creates a warm and inviting environment around all your clients and prospects alike that allows them to communicate about your product and service.
• New Marketing allows the audience to feel heard and appreciated which builds for you a powerful outcome called “Social Proof”. People buy when they realize that others have bought and received great results!
• New Marketing is not just about the tools and technology to connect with an audience to sell your products and services, as much as it is a mind-set shift. It is thinking from the perspective of the audience, what they need, what problems they have, and then how you can effectively meet those needs with your products or services.
You know the old saying: “What is everyone’s favorite radio station? It’s WiiFM….What’s in it for ME”
We must recognize that this is how most of us are hard-wired and by refocusing on a mentality of giving to clients and prospects you set yourself apart. This is why a 3-step marketing process works so well:
Offer a Free Report or Mini-Course on your product or service
Have them opt-in to receive it by email
Follow up with an automated email series giving unique, fun content-rich information
This way they make the decision to ask for the information that interests them, they make the decision to reach out to you when they are ready to buy. Why do they reach out to you? Because you have provided them with something no other business has…information and research on the product or service you can offer them. While writing up the follow up material just remember to approach it in a manner that is completely educational with minimal selling.
Discover How New Marketing is Required to Survive and Thrive in Todays Economy - To learn more about this author, visit Mike Saunders's Website.
Like this article? Share it with your friends
For the past 100 years businesses have been extremely successful in marketing their products and services with traditional methods that had been tried and true. Methods such as TV advertising, Radio, Newspaper, Direct Mail just to name a few were (and unfortunately still are) the mainstay for most businesses. Throw enough money at advertising to the masses through these media options and you would see great results.
But what has recently been discovered is that with the explosion of media that thrives on the use of technology, business owners no longer reap the lucrative rewards of success through these Old Marketing methods. They find that their old idea of marketing of attempting to “interrupt” the masses and convince them to buy their products and services no longer work and have become a tremendous drain on their budget. TV, Radio, Yellow Pages, Newspaper, Telemarketing and Direct mail are all in trouble because of the realization that we are in an age that demands marketing through New Marketing channels.
In his great book “Meatball Sundae”, Seth Godin describes New Marketing as:
”Fourteen trends that no marketer can afford to ignore. It explains about what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t”.
New Marketing is taking the realization that a consumer does not want to be “sold” a product or service, they not only want to buy it on their own accord, they want to feel like they know, like and trust the people and organization behind them!
New Marketing uses tools such as: My Space, YouTube, Twitter, Squidoo, Blogs, TeleConferences and Webcasts and delivers a marketing message with techniques such as “Permission and Viral Marketing”.
As a Small Business Owner, you must embrace the fact that you no longer can learn a few “closing techniques” to sell your product or service to the masses. You must realize that when you determine what your target market and ideal client looks like, and then discover what their burning needs are, then and only then can you come in to solve their needs with your product or service. You should not take the mind-set of selling what you have...you must make what you can sell!
This means that you discover and listen to your audience (clients and prospects) and craft your product or service to meet their needs….and if you cannot do that, you have the wrong audience!
• New Marketing capitalizes on every single client and prospect interaction as a form of media and advertising.
• New Marketing creates a warm and inviting environment around all your clients and prospects alike that allows them to communicate about your product and service.
• New Marketing allows the audience to feel heard and appreciated which builds for you a powerful outcome called “Social Proof”. People buy when they realize that others have bought and received great results!
• New Marketing is not just about the tools and technology to connect with an audience to sell your products and services, as much as it is a mind-set shift. It is thinking from the perspective of the audience, what they need, what problems they have, and then how you can effectively meet those needs with your products or services.
You know the old saying: “What is everyone’s favorite radio station? It’s WiiFM….What’s in it for ME”
We must recognize that this is how most of us are hard-wired and by refocusing on a mentality of giving to clients and prospects you set yourself apart. This is why a 3-step marketing process works so well:
Offer a Free Report or Mini-Course on your product or service
Have them opt-in to receive it by email
Follow up with an automated email series giving unique, fun content-rich information
This way they make the decision to ask for the information that interests them, they make the decision to reach out to you when they are ready to buy. Why do they reach out to you? Because you have provided them with something no other business has…information and research on the product or service you can offer them. While writing up the follow up material just remember to approach it in a manner that is completely educational with minimal selling.
Discover How New Marketing is Required to Survive and Thrive in Todays Economy - To learn more about this author, visit Mike Saunders's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Mike's articles
 |
|
Marketing Huddle - Helping Small Business Owners and Sales Professionals Use Online Tools for Total Offline Success!
|
|
 |
 | |
|
| |
 | ||
|
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Entrepreneur Flight Manual Telemarketing Success Coaching System Tax Splitting Example Business Emotional Intelligence |
|
 | ||
 |
Choose A PR Topic
Press Release Builder | |
 |
More PR Resources
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||