Don't Hide Behind Your Blog! How To Stop Being Invisible and Really Connect With Your Readers.
Don't Hide Behind Your Blog! How To Stop Being Invisible and Really Connect With Your Readers.
Then one day I was looking for a certain marketing tool online and did some research to find just the right one (or so I hoped). I signed up for the 30 day trial, and started going through the tutorial videos to get it set up.
This was Labor Day weekend and on Saturday morning, I get a phone call from Canada, and it was the owner of the service! Now I had seen his profile and read about his success online before taking this step...so you can imagine my shock when he's on the phone with me!
He asked if I was getting things started the way I needed and if I had any questions. We spent about 20 minutes talking and I hung up the phone feeling like there was a 1,000% bond there just from one phone call!
Keep in mind that this person is known for creating businesses online and now he's stepping out from behind his computer, so-to-speak, and communicating with a customer on the phone.
I took this to heart and began to reach out to people who opt-in to my list by creating a personalized video email to send them and than them for stopping by.
Here is the Result:
The person I did this for this week watched the video postcard 14 times!
(the service I use isTotalVideoEmail.com) keeps a count so you can see activity.
This is because there is a new movement in marketing which is called “Relationship Marketing” and it’s ties all the “Old-School” methods we’ve all read about that actually work together with the “New Media Marketing” tools we now have access to.
There’s a new BUZZ in the marketing circles recently, and it’s all about deepening relationships with your clients and prospects. It has taken on the name of Relationship Marketing. Corporations are spending millions on Customer Relationship Marketing (CRM) programs that monitor personality profiles of its customers. They realize that they need to get more into the heart of their customers if they hope to create a loyal following. The challenge that todays CRM programs have is they do not have an effective way to deliver their message to their customer….
They rely on email, collateral and form letter communication which has proved to be ineffective. They also focus on promoting themselves instead of creating genuine relationships. Need an example: go buy a new car and watch how the car company attempts to create relationship with you….. it won’t happen!
Here’s an example, let’s say someone visits your blog, and makes a comment…rather than let it stop there, why not post a reply thanking them and adding a thought…as well as emailing them personally with a video email thanking them too (of course with a link to your blog or product you offer). Not this 2nd step will be too much to handle if you start getting dozens and dozens of comments and opt-in’s a day….but that’s a great “problem” to have!
Here is the Takeaway:
Have a "Connect with me" section where there's a form they can fill out to ask you a question. This should not show your email address because of spammers who will grab it and abuse it.
Also, this section should list all the social media ways they can connect with you like Twitter, FriendFeed,FaceBook etc.
(I have some resources and training videos on using these that I give away)
This will allow your readers to follow you and get to know you on a personal real level!
Step out from behind your blog and email, and communicate with your visitors, and list members in a personal way, it will pay huge rewards!
Dont Hide Behind Your Blog How To Stop Being Invisible and Really Connect With Your Readers - To learn more about this author, visit Mike Saunders's Website.
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I was guilty of this until recently, so let's get this out of the way right up front! I would use email, blog and mail to communicate with clients and prospects. Call it "Call Reluctance" or pure laziness....but sometimes we can all find ways to stay busy without getting anything meaningful done!
Then one day I was looking for a certain marketing tool online and did some research to find just the right one (or so I hoped). I signed up for the 30 day trial, and started going through the tutorial videos to get it set up.
This was Labor Day weekend and on Saturday morning, I get a phone call from Canada, and it was the owner of the service! Now I had seen his profile and read about his success online before taking this step...so you can imagine my shock when he's on the phone with me!
He asked if I was getting things started the way I needed and if I had any questions. We spent about 20 minutes talking and I hung up the phone feeling like there was a 1,000% bond there just from one phone call!
Keep in mind that this person is known for creating businesses online and now he's stepping out from behind his computer, so-to-speak, and communicating with a customer on the phone.
I took this to heart and began to reach out to people who opt-in to my list by creating a personalized video email to send them and than them for stopping by.
Here is the Result:
The person I did this for this week watched the video postcard 14 times!
(the service I use isTotalVideoEmail.com) keeps a count so you can see activity.
This is because there is a new movement in marketing which is called “Relationship Marketing” and it’s ties all the “Old-School” methods we’ve all read about that actually work together with the “New Media Marketing” tools we now have access to.
There’s a new BUZZ in the marketing circles recently, and it’s all about deepening relationships with your clients and prospects. It has taken on the name of Relationship Marketing. Corporations are spending millions on Customer Relationship Marketing (CRM) programs that monitor personality profiles of its customers. They realize that they need to get more into the heart of their customers if they hope to create a loyal following. The challenge that todays CRM programs have is they do not have an effective way to deliver their message to their customer….
They rely on email, collateral and form letter communication which has proved to be ineffective. They also focus on promoting themselves instead of creating genuine relationships. Need an example: go buy a new car and watch how the car company attempts to create relationship with you….. it won’t happen!
Here’s an example, let’s say someone visits your blog, and makes a comment…rather than let it stop there, why not post a reply thanking them and adding a thought…as well as emailing them personally with a video email thanking them too (of course with a link to your blog or product you offer). Not this 2nd step will be too much to handle if you start getting dozens and dozens of comments and opt-in’s a day….but that’s a great “problem” to have!
Here is the Takeaway:
Have a "Connect with me" section where there's a form they can fill out to ask you a question. This should not show your email address because of spammers who will grab it and abuse it.
Also, this section should list all the social media ways they can connect with you like Twitter, FriendFeed,FaceBook etc.
(I have some resources and training videos on using these that I give away)
This will allow your readers to follow you and get to know you on a personal real level!
Step out from behind your blog and email, and communicate with your visitors, and list members in a personal way, it will pay huge rewards!
Dont Hide Behind Your Blog How To Stop Being Invisible and Really Connect With Your Readers - To learn more about this author, visit Mike Saunders's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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