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Having an opt-in list is not easy, it is hardwork but with some relieving advantages too.
| Guest post by: Mike Saunders |
Article Overview: But to build an opt-in mail list has to be focused and effective in truly capturing the desired target. Take a look at these 10 Quick Easy Steps to Building A Highly Targeted and Responsive Opt-in List.
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Free Download - A Social Media Strategy for Business Owners By Mike Saunders |
Having an opt-in list is not easy, it is hardwork but with some relieving advantages too.
1. Choose your target market or niche. Remember you are not the only one competing in the product or service you offer. You have to be sure who your audience is and what they need…this is such a key point that I don’t want you to miss it. Seth Godin teaches in his book “Meatball Sundae” that the New Media Marketing era demands that we have to reach out to our audience and ask them what they need and then provide it to them!
2. Be sure that you can reach your target audience online, and let’s face it most everyone these days has an email address, so communicating with them is not an issue.
3. Do not waste on time on typical advertising spending like the phone book….unless you make the ad a “direct response” draw offering a free report on something your target audience needs, and then direct them to your opt-in form on your website. Always monitor your spending, and make the most of it by this method
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4. Forums and discussion boards are available for maximum use. Find your target market problems by giving your expertise in the different forums in your niche…..never ask for business until you’ve done this. Then direct them to your free offer and they can opt-in to your list!
5. Identify what is keeping your customers from getting what they want and help them get it. Try offering your viewers solving some of their problems, and send out the Top 10 answers to the questions received this week to the entire list!
6. Set up a simple direct response mini-site.
7. Get an auto-responder account. It is important for you to acquire and set this thing up because this is where your visitors will come.
8. Bait your potential customers through giveaways like: ebooks, special reports, mini courses and coupons, etc.
9. Reach out in any way you can to your target market.
10. Always be looking for ways to bring value to your list!
Opt-in building is a tedious work but with amazing results. The process of building it takes time and effort but persists. Always treat your list members as a goldmine so that you will offer them the best deals in the market, those with great quality and value. Doing all these, would earn you credibility and a profitable business.
IS SOCIAL MEDIA RIGHT FOR YOU ?
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The Close
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About the Author: Mike Saunders RSS for Mike's articles - Visit Mike's website Small Business Marketing Ideas Denver Marketing Consultant Mike Saunders holds an MBA in Marketing and helps small business owners increase sales using online marketing. Author of: "The PRISM Salvation-a 3-Step Solution to Social Media Domination for Busy Business Owners"
Click here to visit Mike's website   The P.R.I.S.M Salvation Online Marketing Tools |
Related Forum Posts
Re: Is Bulk Mailing useful for promotion
- Generally speaking, NO it's not.
Of course, if you are building up your own true opt-in list of subscribers and you use an autoresponder to bulk mail them then it can be very useful.
But simply blasting out emails in bulk to people who don't know who you are and haven't specifically given you permission to mail them (by optin in) is not useful at all.
Advantages of WordPress?
- Hi mphcoach,
For those of us who don't know, can I ask what are the advantages (i.e. aside from the "easy to use content management system") of creating a website using WordPress?
Thanks
Re: new at this and need to get moving
- Hi Glenn,
You have a very interesting product. You've been given some great advice so far. I would suggest starting a blog on your website where you can discuss the advantages and benefits of what it is you're offering. This is also where you can be personal and build relationships with potential customers. There are so many advantages to having a blog, and that would be the direction I would go.
Take Care,
Alan
Re: What are you doing if o have a bad day?
- Glad you all like that idea. I don't play it too often, but it definitely helps with stress or relieving anger.
David, that reminds me of another game for the NES called Galaga. It's also a shooting game in which you have to also dodge projectiles. Very fun as well. A pure classic.
I would say that any video game would work well to just take your mind off of work. Who knows, you may be able to come up with a breakthrough idea from playing them!
Re: Social Bookmarking Site List
- Hi kadaj05
Thanks for sharing the list of Social Bookmarking Site. I was previously searching for it.
You have made my task easy buddy.If you can provide me with some more list I will be grateful to you.
Thank you in advance.
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