Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Make Exponential Profits With Backend Sales - Part 4

Written by: Mike Saunders

Article Overview: You've spent advertising dollars to get a paying customer...now earn sizzling profits with a backend offer!

Free Download - A Social Media Strategy for Business Owners By Mike Saunders
Name: Email:

Make Exponential Profits With Backend Sales - Part 4

A clear concept of what is a back end product and its relation to business is a must before its promotion. The good that is related to the main item a customer has purchased is a back end product. A secondary sale is simpler than the initial sale because the customer already relies on the merchant.

If a seller/ merchant does not use back end sale tactic he loses out on vital profits. This write-up deals with the methods of endorsing the sale of back end goods.

A sentence written on the “thank you” part of the website is the best place to endorse back end sale. A line written mentioning the back end item along with the purchase of the actual product and adding a discount attracts the client.

An innovative concept for new customers would be to give them a gift item along with their purchased products. One must use these texts for back end endorsements as well.

A free accessible section of the website is the ideal place for back end endorsement through rebates and discounts. Regular customers can be rewarded by special packages for the back end goods. New products should be promoted through an offer that allows loyal customers to buy them with a discount before they are available to all.

An e-mailed thank you that further promotes these back end products should be dispatched to consumers. This thank you is necessary business etiquette.

The website should always have option of user up dates for various listings like product up date, new items, bulletins and special offers. When the customer knows that they can withdraw their subscription when they want to they tend to sign up more easily. So this place can be another platform for back end promotion to regular clients.

A bulletin or newsletter for customers must include back end goods as well as latest up dates of the website. The data always has to be innovative and novel. This keeps the customer interested in the website.

Merchandisers of electronic items especially of the downloadable sort must have links to other related electronic items and back end goods for higher revenue.
All kind of businesses can use these tactics for supplementing profits. The undertakings that don’t use these tactics are losing out on vital profits.

Choosing the Products for a Successful Backend Sale


Successful businessmen with their own product, who have made a mark in the commercial field, often say that a huge share of the profits is earned from the backend products. Very few remember to apply this strategy while marketing their own products. All it requires is a bit of persuasion and earning a good reputation from your clientele.

Backend products consist of recommended services or products that aid the performance of something already purchased by a customer. For a golfer, suppose, who has recently bought a good set of golf balls, the discounted recommendation of a manual that provides helpful tips for a golf game, is a rather good offer.

He’d more often than not buy the manual, thus earning you revenue. The customer who has purchased from you has already invested his trust and money in your products. Hence, you need not spend a lot of time on establishing your credentials while looking out for a probable sale.

The primary product that you have sold should be of a good and respectable quality. This will encourage your customers to believe in your counsel. Follow up your backend sale as well as the primary sale with proper after-sale services. This establishes your goodwill and your ability to take care of your customer’s needs. Make sure that your backend product is related to the primary product, and if possible give your customer a discount!

Here are a few ways you could go about backend marketing:

Mailers- this consists of sequential messages that are set up on your greeting card auto responder. They will begin with the customary thank you letter once the purchase is done. Next, send off a message to your client offering to help out with any initial difficulties. Include the discount coupon of another related product or service that your customer might find useful.

Include the discount offer on the backend product on the primary purchase bill.
Form a special announcement list or bring out newsletters informing your clientele about these products.

If you have been developing a line of your own products, perhaps backend marketing is the easiest way to increase your profits. Follow it up with good after sale services. You could also get into a partnership with a company that can ably provide you with good backend products.
Try selling product related tools or e-books as your associated merchandise. If your primary product provides with 20% of your profit, proper backend marketing can bring in up to 80% of your business profits.

Related Articles
  Make Exponential Profits With Backend Sales-Part 1
  The Beauty of Backend Sales
  Make Exponential Profits With Backend Sales-part 2
  Make Exponential Profits With Backend Sales-Part 3
  Quickly Discover How Autoresponders Can Benefit Your Online Business

Home > Marketing > Mike Saunders > Make Exponential Profits With Backend Sales Part 4
Article Tags: bulletins, business etiquette, consumers, endorsement, endorsements, loyal customers, merchandisers, necessary business, profits, rebates, special offers, tactic, texts

About the Author: Mike Saunders
RSS for Mike's articles - Visit Mike's website

Small Business Marketing Ideas Denver Marketing Consultant 

Mike Saunders holds an MBA in Marketing and helps small business owners increase sales using online marketing.
In addition to coaching and consulting clients in his firm Marketing Huddle LLC, Mike enjoys teaching Marketing as an Adjunct Marketing Professor at select Colleges and Universities.Mike also is a Marketing Consultant with the Denver Small Business Development Center (SBDC). 

To find out exactly how I can help you with Marketing for Small Business, visit my website about Small Business Marketing Tips where you can learn more about his unique approach to marketing.

Author of: "The PRISM Salvation-a 3-Step Solution to Social Media Domination for Busy Business Owners"
Available on Amazon!
Get the 1st Chapter here:
www.ThePrismSalvation.com/Book
http://budurl.com/PRISMFanpage
http://budurl.com/PRISMSalvationBook

 



Click here to visit Mike's website
Dashed Line

More from Mike Saunders
Online Marketing Tools
The P.R.I.S.M Salvation


Related Forum Posts
Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Re: Quote of the Day - "The only people witho Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Happy Worker as of Dec 31 2007 Happy Worker as of Dec 31 2007 - Here's mine... I'm now off to make an offering to the business planning gods for their help in getting to these goals & beyond. To the combined success of Prophets 2 Profits! ----------------------------------------- 1) Corporate a) Retail - Sales reps covering all major markets (1M or more) - Retail product launch plan - 1 more retail release (TBD) b) The Toy Agency - Systems for: o Creative process o Pricing o Manufacturing o Logistics - Marketing agency strategy in place - 1 new customer every 2nd month (5 new customers); 1 of which will be rev of >= 500K/year c) Business - Creative talent pool management strategy & process - Outsourced and/or weekly bookkeeping - Monthly budgeting & forecasting - Better banking organization (Line of Credit, CCs, automate billing for appropriate vendors) - Team total of 5 - Larger office d) Web site - Daily updates - Start of separation of Blog/TTA/Retail 2) Personal - Most weekends “off”! - Entirely separate personal finances; basic personal financing plan - Family….?
Re: Joomla Now Has A GetResponse Module Re: Joomla Now Has A GetResponse Module - Hi Kevin, Interesting that you tried Joomla and then gave up on it. So did I! There is a lot to be said for Joomla. It can make your site look very professional, you can completely change design in just a few clicks of your mouse, and if you add anything to a panel you can display it throughout your site... Also, Joomla does seem to suck in traffic. My traffic stats improved with Joomla, probably because of the interactive features it offers, such as the article directory feature and so on. However, I also experienced various frustrations with Joomla. HTML is simpler and you have complete control over your site, but you do have to recode every page when you make design changes... (unless you are prepared to learn CSS and then deal with all the browser problems...) Also, I market the Plug-In Profits Site and came to the conclusion that it would be better business practice to show my potential customers what can be done with a Plug-In Profits site by using one myself and modifying it to suit my purposes. After all, there is no better advertisement for a product than the fact that the seller also uses it! On the other hand, I know a lot of Internet marketers who love Joomla, so I think it is just a matter of choosing what works best for you. ... And if you like Joomla and use the GetResponse autoresponder service, life just got easier for you! David H


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

What is Give Back Marketing?

Winning Market Share in a Tough Economy

20 MORE Must-Have Search Engine Marketing Tools

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.