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The following are the most widely used methods to leverage your existing marketing channels without overspending:

Written by: Mike Saunders

Article Overview: Let's not make building your opt-in list too complicated or costly! Why not build it using the traffic and methods you already have in place!

The following are the most widely used methods to leverage your existing marketing channels without overspending:

1. Make use of websites.

It is an excellent tool for data collection and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and permission. This is the perfect place to put in a box that offers them an item of value for submitting their name and e-mail address. Let’s say you knew your audience loves positive thinking and motivation…you could say “Would you like a free book? I’m giving away a free copy of “Think and Grow Rich” when you join our e-mail list!”

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to your website. You may want to ask for signups for email services. Make your website more visible through these media. Offering free e- newsletters and or rewards program can do well in making it easy to win the approval of your audiences, too. By advertising in offline and print media “Get our Free Report on the 7 ways to__________”, just visit our website at www._____________ ! This is a great way to get more web visitors and opt-in’s from money you already spend!

3. Maximize your sales force.

Customer service employees can help a lot in making you benefit more from your email messages.
Sales people with correct knowledge and strategy on how to help you in this can very well contribute to higher ROI.
Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors….or how about a free e-course on a topic that would help them? You create the series of messages once and then all you need to do is enter their name and e-mail address to the list and they begin receiving a series of e-mails with the info all sequenced out every week or so!

4. Don't make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent locations for you to collect email addresses. Notification of upcoming sales through their email addresses and names can convince them to give you their e-mail….and remember to make these e-mails fun and easy to read! Maybe a link to a funny YouTube Video!

5. Conferences or trade shows can work, too.

Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

These strategies should be applied with appropriate caution and should focus on earning the trust of your opt-in list instead of simply collecting data for your own benefit. Always make sure that the forms that you will use and other methods that you will use will not require too much hassle to subscribe…make it simple!

You can never go wrong with building an opt-in list, and using it the right way!

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Article Tags: account updates, audiences, cash registers, correct knowledge, customer service employees, direct mail, e mail address, email addresses, email messages, email services, knowledge and strategy, mail list, point of sale, positive thinking, print ads, relevant info, rewards program, tv radio, visible spots, web visitors



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