There are do’s and don’ts in starting your opt-in mailing list.
There are do’s and don’ts in starting your opt-in mailing list.
1. Put a subscription form prominently on your website. You can create your own subscription form using a software Sign-Up form builder. Bottom line is that you want multiple opportunities for your visitors and contacts to submit their contact info to you.
2. Inform people that they can subscribe to your email list on the signature of your normal work emails. This will enable it to link straight through the form on your website. This is a very powerful way to build your opt-in list ….think about it, how many e-mails do you send a day?!
3. Ask people permission if they do want to be subscribed on your mailing list. As much as possible avoid being suspected for SPAM. A good email auto-responder system will take care of this for you and don’t feel frustrated to put these filters in place because you definitely need to make sure you have a clean and solid list!
4. Open options for subscription especially during your interactions with them. Always be ready with your subscription cards if you run in on events….and find a product that you will give as a bonus for subscribing. This is a very powerful way to build your list because they may really be in need of your bonus item! I offer a free training video teaching small business owners how to use LinkedIn as a Social Networking solution on my blog.
5. Be clear on how people can benefit from subscribing and how often will you contact them. Make them know exactly what they will be receiving….and make sure they know that you will not rent or sell their info ever.
6. If you can, contact new subscriber as soon as you can. Welcome them with notes and tell them what to expect….and even consider adding a video postcard to your emails!
DON’T
1. Add everyone who has ever emailed you to your list. Always ask permission first.
2. Purchase lists that you are not 100% sure that are opt-in. Always have an evidence to prove the legitimacy of the opt-ins.
3. Abuse people’s trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages….this means do not send 3-4 messages a week! People just don’t want that!
There are dos and donts in starting your optin mailing list - To learn more about this author, visit Mike Saunders's Website.
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DO’S
1. Put a subscription form prominently on your website. You can create your own subscription form using a software Sign-Up form builder. Bottom line is that you want multiple opportunities for your visitors and contacts to submit their contact info to you.
2. Inform people that they can subscribe to your email list on the signature of your normal work emails. This will enable it to link straight through the form on your website. This is a very powerful way to build your opt-in list ….think about it, how many e-mails do you send a day?!
3. Ask people permission if they do want to be subscribed on your mailing list. As much as possible avoid being suspected for SPAM. A good email auto-responder system will take care of this for you and don’t feel frustrated to put these filters in place because you definitely need to make sure you have a clean and solid list!
4. Open options for subscription especially during your interactions with them. Always be ready with your subscription cards if you run in on events….and find a product that you will give as a bonus for subscribing. This is a very powerful way to build your list because they may really be in need of your bonus item! I offer a free training video teaching small business owners how to use LinkedIn as a Social Networking solution on my blog.
5. Be clear on how people can benefit from subscribing and how often will you contact them. Make them know exactly what they will be receiving….and make sure they know that you will not rent or sell their info ever.
6. If you can, contact new subscriber as soon as you can. Welcome them with notes and tell them what to expect….and even consider adding a video postcard to your emails!
DON’T
1. Add everyone who has ever emailed you to your list. Always ask permission first.
2. Purchase lists that you are not 100% sure that are opt-in. Always have an evidence to prove the legitimacy of the opt-ins.
3. Abuse people’s trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages….this means do not send 3-4 messages a week! People just don’t want that!
There are dos and donts in starting your optin mailing list - To learn more about this author, visit Mike Saunders's Website.
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