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Video Marketing Success-Show your customer and prospects “reality-style” videos of who you are and what you do….and engage your audience to buy!
| Guest post by: Mike Saunders |
Article Overview: Being referred by some as the “newest marketing revolution”, video marketing is definitely gaining a lot of popular audience. So what is it that sets video marketing apart from other marketing paradigms?
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Free Download - A Social Media Strategy for Business Owners By Mike Saunders |
Video Marketing Success-Show your customer and prospects “reality-style” videos of who you are and what you do….and engage your audience to buy!
Being referred by some as the "newest marketing revolution", video marketing is definitely gaining a lot of popular audience. So what is it that sets video marketing apart from other marketing paradigms? What are the main benefits of using video marketing over other conventional and well known ways of marketing? In this write up, we try and explore the answers to these commonly asked questions and try to evaluate and analyze the essence of video marketing in general.
First and foremost, video marketing is one of the most interactive ways of interfacing with your prospect. The whole feeling of watching someone live and talking gives the clients a more reassuring effect and thus, it bolsters your brand image in the minds of the client. As the common phrase goes, people these days tend to believe what they see and video marketing therefore, happens to be one of the best mediums to stamp your point across to your prospects with authority. The simplest way to picture this concept is by putting yourself in their shoes. Imagine you are reading about a product, lets assume that product is a used car. Now, if the same car is being listed by another dealer, who is willing to send you a video of the vehicle, it is eminent that you would favor buying the vehicle from the dealer who is willing to share some videos, photographs and other media with you. This is as simple as saying, you just don't trust anyone owning a blog and claiming to sell a product, claiming to be effective, until and unless you see the product and its claims right in front of your eyes.
Another reason as to why video marketing has gained considerable popularity amongst marketers is because it gives the marketers more space to test their creative juices. What I mean by saying that is, that it is not possible for all marketers to pen their thoughts down and some campaigns do require video marketing. Therefore, those marketers who find it difficult to jot their ideas across on a text pad and paste it on their websites, find it easier and better to use video marketing to put their points across to their prospects in a cleaner, more interactive and youthful way.
Besides, thinking from a prospects point of view, which medium would you like to be detailed through? Interactive, moving pictures depicting a story, or boring mundane lumps of text written in stereotypical language, describing a product that is not actually present there for you to review? Think about it, I am sure you would be prompted to move onto video marketing to strike that special chord with your clients.
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About the Author: Mike Saunders RSS for Mike's articles - Visit Mike's website Small Business Marketing Ideas Denver Marketing Consultant Mike Saunders holds an MBA in Marketing and helps small business owners increase sales using online marketing. Author of: "The PRISM Salvation-a 3-Step Solution to Social Media Domination for Busy Business Owners"
Click here to visit Mike's website   The P.R.I.S.M Salvation Online Marketing Tools |
Related Forum Posts
Re: The Mobile Marketing
- Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.
Some of the tools of the trade and a few of the concepts that will be featured in this Mobile Marketing 101 series are:
Multimedia Messaging Services (MMS)
Unstructured Supplementary Service Data (USSD)
Bluetooth, Wireless and Infrared
Mobile Internet and Social Media
Mobile Applications
Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium.
Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.
Re: YouTube: Control Settings for Start & Stop!
- Mal,
I used to be that way too, relying primarily on content. But videos are such and easy way to engage your site visitors and get them to interact, I had to put more effort into it.
People tend to skim content, but if you make an interesting video, you can get them to watch the whole thing, (provided you keep it concise) and lead them to your intended response.
Clipping dead space and unwanted content from vids and adding clickable links are great ways to better utilize videos you share or have made youself.
Re: When do you process online orders?
- Hi, Kevin:
When I order online, I expect to see the invoice immediately and pay it now so the retailer will ship it tomorrow. I am cautious and do not place the order if there is any hint that I may want to add to it. For me, I have rarely been disappointed to the point where I have returned something after ordering online.
So, to answer your question, I would do unto others as I would expect them to do unto me :-] meaning, I would "expect" the online customer to be confident enough in their decision to order only when they are truly ready and hopefully be satisfied with the product when they recieve it.
I do have a customer experience to relate, now that I think of it! About 10 years ago when involved with a particular Network Marketing company, I sent our product catalog to prospects, at their request, for the price of shipping. I sent several catalogs to people from Japan. One customer ordered an item, then decided they didn't want it once they received it and returned it. I reimbursed them the original cost of the product, but not the cost of shipping to return it.
If an online retailer is concerned about this sort of thing, I think they could build a few "caution" notes into the ordering process, encouraging the customer at various points in the process to be certain they have chosen the correct item, and reminding them to hold their order if they think there may be anything else to add. I don't know if that would help, or not.
GT :-]
Important tips for online business
- 1.Traffic. Without traffic, you have nothing. It is like having a store where nobody walks through the door. Without traffic, there is none to buy your product.
2. Your Sales Letter. This is where you sell your product. It is of vital importance that you have a sales letter that converts, and you should work on it continuously to increase conversion. Otherwise those prospects that you have got to your website will just leave and go somewhere else.
3. Your list! You should continuously be trying to build your list and your network. It is easier to convert a qualified prospect into a customer, and an existing customer in to a repeat customer.
Hope this helps guys!
Re: Email Marketing Benefits
- For existing customer, it is fine. But doubtful about prospects.
Robert
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