7 Ways Your Marketing Can Help You Increase Sales
7 Ways Your Marketing Can Help You Increase Sales
I love to backpack. For me, there’s nothing like the reward of sleeping on a high mountain peak or near a scenic lake after a long trek with everything I need to survive on my back.
Every time I plan for a trip it’s very important to minimize the weight of my pack while maximizing the utility of the items I bring. One of the most important items I carry is my pocketknife. It’s small and compact, relatively light but offers many uses. With it I can cut rope or food, open cans, saw wood, grab small items, tighten screws. It’s a very versatile tool that can help me handle just about any situation that may present itself while I’m off in the woods.
When it comes to marketing your small business your marketing plan can help you handle many situations which may stand in your way of doing more business. Here are seven ways your marketing can help you increase sales.
Grabbing Attention
The first step to attracting clients is grabbing your market’s attention. If your future clients don’t know you exist you can never sell to them.
The best way to get noticed by your market is to use an outstanding marketing message: words that jump at your prospects because they clearly and concisely speak directly to their needs. With simple adjustments to your existing copy you can skyrocket attention for your business with your advertising, brochures, website, the way you talk about what you do and any other marketing collateral you employ.
Do you have an outstanding marketing message that sells?
Web Site Traffic Optimization
One of the effects of having a great marketing message is that you can use it to attract targeted visitors to your website. A website is a great tool for building efficiencies into any business. You can use your website to build your list of prospects, educate them and increase sales.
Building Your List of Prospects
A growing list of prospects is the key to success for any business because it empowers you to educate more and more people about your products and services over time. Your website is fantastic tool for building your list of prospects. Most people who encounter your marketing the first time aren’t looking to buy. Instead, they are likely performing research; gathering information so they can make an informed decision. This is your opportunity to exchange quality information for contact information.
How can you add more prospects each week?
Educating Prospects
Another way effective marketing lends itself to increasing sales is by educating prospects. When your marketing does a good job educating your future clients they will develop a clear understanding of the value you provide.
How do you educate your future clients?
Facilitating Sales
When your phone rings with a sales inquiry, do you spend too much time describing what you do and the value of your products or services? By having the aforementioned pieces of the marketing puzzle in place your clients will already be clear about the value of how you can help. The result will be that you find yourself spending less time describing and more time closing deals when the phone rings.
Building Referrals
The best source of business is a satisfied customer. When a client tells a friend or colleague that you’re great they knock many of the obstacles to selling to someone new out of the way. For the most part, we inherently trust our friends and colleagues. So, when someone recommends something, we tend to believe in what is being recommended. Another benefit of a referral is the uncanny way in which the value of what is being referred is conveyed between people already familiar with each other. Great marketing plans have clear objectives about how to build referrals.
What are your objectives for building referrals?
Performing Research
Knowledge is power, especially when it comes to understanding your market. The more you know about how your market thinks and speaks about your products or services the better you will be able to communicate the value of what you offer. The results will be increased sales.
What’s your plan for learning about your market?
Move Your Marketing Forward™
I love my pocketknife. It helps me in many ways; often in ways I never anticipated. Does your marketing do enough to help you consistently attract more clients and grow your business?
7 Ways Your Marketing Can Help You Increase Sales - To learn more about this author, visit Jeremy Cohen's Website.
Like this article? Share it with your friends
7 Ways Your Marketing Can Help You Increase Sales
I love to backpack. For me, there’s nothing like the reward of sleeping on a high mountain peak or near a scenic lake after a long trek with everything I need to survive on my back.
Every time I plan for a trip it’s very important to minimize the weight of my pack while maximizing the utility of the items I bring. One of the most important items I carry is my pocketknife. It’s small and compact, relatively light but offers many uses. With it I can cut rope or food, open cans, saw wood, grab small items, tighten screws. It’s a very versatile tool that can help me handle just about any situation that may present itself while I’m off in the woods.
When it comes to marketing your small business your marketing plan can help you handle many situations which may stand in your way of doing more business. Here are seven ways your marketing can help you increase sales.
Grabbing Attention
The first step to attracting clients is grabbing your market’s attention. If your future clients don’t know you exist you can never sell to them.
The best way to get noticed by your market is to use an outstanding marketing message: words that jump at your prospects because they clearly and concisely speak directly to their needs. With simple adjustments to your existing copy you can skyrocket attention for your business with your advertising, brochures, website, the way you talk about what you do and any other marketing collateral you employ.
Do you have an outstanding marketing message that sells?
Web Site Traffic Optimization
One of the effects of having a great marketing message is that you can use it to attract targeted visitors to your website. A website is a great tool for building efficiencies into any business. You can use your website to build your list of prospects, educate them and increase sales.
Building Your List of Prospects
A growing list of prospects is the key to success for any business because it empowers you to educate more and more people about your products and services over time. Your website is fantastic tool for building your list of prospects. Most people who encounter your marketing the first time aren’t looking to buy. Instead, they are likely performing research; gathering information so they can make an informed decision. This is your opportunity to exchange quality information for contact information.
How can you add more prospects each week?
Educating Prospects
Another way effective marketing lends itself to increasing sales is by educating prospects. When your marketing does a good job educating your future clients they will develop a clear understanding of the value you provide.
How do you educate your future clients?
Facilitating Sales
When your phone rings with a sales inquiry, do you spend too much time describing what you do and the value of your products or services? By having the aforementioned pieces of the marketing puzzle in place your clients will already be clear about the value of how you can help. The result will be that you find yourself spending less time describing and more time closing deals when the phone rings.
Building Referrals
The best source of business is a satisfied customer. When a client tells a friend or colleague that you’re great they knock many of the obstacles to selling to someone new out of the way. For the most part, we inherently trust our friends and colleagues. So, when someone recommends something, we tend to believe in what is being recommended. Another benefit of a referral is the uncanny way in which the value of what is being referred is conveyed between people already familiar with each other. Great marketing plans have clear objectives about how to build referrals.
What are your objectives for building referrals?
Performing Research
Knowledge is power, especially when it comes to understanding your market. The more you know about how your market thinks and speaks about your products or services the better you will be able to communicate the value of what you offer. The results will be increased sales.
What’s your plan for learning about your market?
Move Your Marketing Forward™
I love my pocketknife. It helps me in many ways; often in ways I never anticipated. Does your marketing do enough to help you consistently attract more clients and grow your business?
7 Ways Your Marketing Can Help You Increase Sales - To learn more about this author, visit Jeremy Cohen's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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