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Is Your knowledge an Obstacle to Selling More?

Written by: Jeremy Cohen

Article Overview: Examine whether or not your knowledge blurs the clarity and effect of your marketing.

Is Your knowledge an Obstacle to Selling More?

Imagine you had the opportunity to ask Albert Einstein or Stephen Hawking what they do for a living and how they do it. Chances are, after fifteen minutes of astrophysical prattle your head would be spinning and you still wouldn’t quite have the answer to your question. They are both geniuses hopelessly immersed in their fields.

When it comes to your business, you’re the genius. As an independent professional or small business owner you pride yourself on your vast repository of knowledge about your services or products. You could talk for hours about your latest technique, newest gadget or industry trends. Your success is ultimately predicated on your ability and acumen. But in order to be as successful and as profitable as you want be you need to maximize your ability to sell your gadgets or contract for enough applications of your techniques and services.

If you’ve had some success in business you’re undoubtedly doing something right. If you’ve found that sales have leveled off in order to reach your next level of accomplishment, however, you will likely have to try something new or take a different approach to marketing. As a successful person (or someone who aspires to be successful) a method for increasing sales is to reevaluate your marketing material and make sure that your knowledge isn’t jamming the effective communication of the value you provide.

Here are some steps you can take clarify what changes you can make to your marketing to increase sales and be more profitable.

Examine Current Clients

Who are your current clients? Are they people you were already pretty much in the know about the technicalities of what you do or sell or did you have to educate them to understand how you can help them?

If you find that most of your clients were pretty savvy about how you can help them before you marketed to them there is likely opportunity for you to expand your market by reaching out to those who don’t inherently understand that you can help them. What steps can you take to enlighten those who don’t quite understand they can benefit from your service?

Examine Your Marketing Material, Advertisements and Websites

Often times your first contact with your prospects comes in the form of a brochure, advertisement or website. Are these tools only speaking to a fragment of your market?

Here’s a quick, inexpensive way to determine whether you can increase targeted response to your marketing collateral by clarifying the results and value you provide .

Ask your friends and family who are in very different fields of work from you to review your brochures, advertisements and website. Next, ask them who your clients are and why your services or products are helpful to them. If their answers are inconsistent and unsure your marketing material may be too highbrow and is likely alienating potential clients. How can you clarify your value and communicate more effectively to a larger targeted market?

Move Your Marketing Forward™

Don’t let you knowledge get in the way of making another sale. Make sure your marketing material clearly and concisely communicate who you help and the value of the help you provide and watch sales soar.

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Article Tags: accomplishment, acumen, albert einstein, effective communication, fifteen minutes, gadget, gadgets, genius, geniuses, increasing sales, industry trends, marketing, next level, prattle, repository, small business owner, stephen hawking, technicalities



Related Forum Posts
Re: What makes a good sales rep? - Thanks Mary for your contribution,this reminds me of another quality of a good sales rep that i would like to share is product knowledge.you cant be a good sale rep if you dont have a good product knowledge. product knowledge enhance good sales because that is the test of the ability of a sales rep.
Re: Hello from British Columbia, Canada - Hello Mildred, It's great to see you here at the forum as I am sure your expertise will be greatly appreciated by all the members. I have been greatly impressed with the level of knowledge and support here since I joined and your contributions I am sure will boost the knowledge base already here. regards, Mal.
New Member: Kavin Paulson - Hello to everyone, I'm Kavin Paulson, an Internet Marketer by profession, working with Ipraxa Web Development Company, a CA based firm. I am here for exchange of ideas, information and knowledge. I would like to share my knowledge and ideas with others and learn from others too.
Re: Best way to start a business? - One can learn a very hard lesson by going into a business with no previous knowledge of how it operates in a particular field and you are leaving yourself wide open to getting your fingers badly burned. It is important to at least have a little bit of knowledge and then find a mentor or teacher who can lead you to success. Doing it all on your own is a recipe to failure. MichelleJ
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.


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