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Jeremy Cohen Articles

Written by: Jeremy Cohen

More Sales in Four Simple Steps - Click To Read Article
Trying to make a sale without a plan is like taking a cross country trip without a map. At some point you are going to get lost.

7 Ways Your Marketing Can Help You Increase Sales - Click To Read Article
Do the elements of your marketing plan complement each other to maximize sales?

How to Generate New Business Telling People What You Do - Click To Read Article
What do you tell people when asked what you do? Many small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering the "what do you do?" question with a poorly crafted or completely unplanned answer. If your answer does not regularly start a conversation about your business you need to change your answer.

Why Doesnt My Small Business Web Site Sell - Click To Read Article
Many small business owners are disappointed by the ability of their web sites to generate new business.

The Sweet Aroma of Highly Effective Marketing - Click To Read Article
Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.

Small Business Marketing Are You Marketing with a Net or a Spear - Click To Read Article
When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and the outdoorsman’s life seemed so tantalizing to me after having toiled away in academia, not just for the past four years, but for most of my life.

Maximizing Attention for Your Small Business - Click To Read Article
If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products and services get.

Is Your knowledge an Obstacle to Selling More? - Click To Read Article
Examine whether or not your knowledge blurs the clarity and effect of your marketing.

How to Accelerate Small Business Marketing Momentum - Click To Read Article
What's keeping you from reaching new success with your small business? If you're like many small business owners the problem is that your marketing efforts have leveled off and your list of prospects isn't growing as fast as it used to grow.

Give Your Web Site a Small Business Marketing Tune Up - Click To Read Article
Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance.

Five Characteristics of Highly Flawed Small Business Advertising - Click To Read Article
Small business advertisements that that come up short on response fail for good reasons. Use the ideas in this article to see if your small business advertising is making any of these common mistakes.

Eliminating Objections to Price - Click To Read Article
Have you ever stepped your way through the sales process only to be disappointed by your prospect's objection to your price?

Attracting Buyers to Your Web Site - Click To Read Article
Are you frustrated by sparse traffic to your small business web site? Do the people who visit browse deep into your site or do they visit your home page and leave? Learn how to draw plenty of traffic from future buyers to your site.

Are You Using a Chess or Checkers Small Business Marketing Strategy - Click To Read Article
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture his opponents pieces without first losing his own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.





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