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Joe Gagliano Articles

Written by: Joe Gagliano

Convening a focus group for a niche product - Click To Read Article
The article explores the issues related to convening a focus panel for companies that operate in smaller market segments.

When words are not enough - Click To Read Article
The use of photography in PR is lightly covered, with the suggestion that substantial benefits can be derived from using pictures to tell a story.

Your first website - Click To Read Article
The article describes some of the elements that need to taken into account when creating one's first website. This is for the reader who has only a basic knowledge of what goes into creating a website, but it may also act as an aide-memoire for the more seasoned user.

A few first steps into Internet marketing - Click To Read Article
Existing businesses should have a web presence, but in what form? This article examines some of the ways that the Internet may be used to get started, without an elaborate or costly approach.

High-tech Marketing – is it the corporate patsy? - Click To Read Article
Is the head of marketing in the most vulnerable position in the company? A look at some of the underlying issues.

Life after layoff; a marketer’s plan. - Click To Read Article
When the ax falls you need to keep your wits. Marketing people should be better equipped to bounce back by using skills they already possess. The point of this brief article is that instead of turning to HR for guidance, marketers should utilize their promotional know-how to overcome the debilitating blow of a layoff.

Pitfalls in PowerPoint® presentations - Click To Read Article
This articles considers some of the common pitfalls associated with the creation of PowerPoint presentations, from distracting animation to the improper use of graphics.

What to look for in choosing a web conferencing service - Click To Read Article
The article examines some of issues involved when choosing a web conferencing service. There are literally dozens of companies offering a variety of services, each with a list of claims. What is important in making a choice?

You wrote the release - now to get the story published - Click To Read Article
How does writing a press release help you get a story published? A brief look at the process of using a press release in the context of a PR program.

When is gigahertz a proper noun? - Click To Read Article
Marketing Communications needs strong advocates if it’s to do its job well.

Don’t be shy about promotions - Click To Read Article
The article cites some examples of successful promotions, with the exhortation to execute promotions with gusto and élan.





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