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10 reasons to contact your customers today

Written by: Ross Fattori

Article Overview: Contacting customers on a regular basis helps to cement relationships and secure future business.

10 reasons to contact your customers today

There's an old expression in sales: Out of sight, out of mind. If customers forget that you exist, they'll be less inclined to remember you when they need your product or service.

In sales, maintaining regular contact with clients goes hand-in-hand with providing exceptional service. It helps to build relationships. It often leads to new sales opportunities - opportunities that might have eluded you otherwise.

If you have customers who've been off your radar for a while, here are 10 reasons why you should contact them today.

• 1. Inform them about some new development within their industry. Study trade journals and publications for the hottest new trends.

• 2. Ask how a recent marketing or advertising campaign performed. Did it achieve expected results? This could trigger a discussion point.

• 3. Announce a new product or service that your company plans to launch. Promise to send detailed information as soon as it's available.

• 4. Ask a question: What's the biggest problem facing your business today? Recruitment? Poor sales? Production issues? This gives you an opportunity to provide a solution.

• 5. Talk about networking sites']);"> social networking sites like Twitter, Facebook and LinkedIn. Discuss how these services could benefit your client's business.

• 6. Thank them for their business. Many salespeople neglect this basic courtesy. Saying 'thank you' delivers a powerful message.

• 7. Recommend a web site that offers free resources or information that would benefit your client. Web Marketing Today is one example.

• 8. Ask if they need your product or service now or in the near future. If they don't, then promise to follow up at a later date.

• 9. You promised to follow up on a specific date. This shows that you're reliable and that you keep your word.

• 10. Confirm that a recent project that you worked on was completed on time. Or provide an update on the status of a project that's still in the works.

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Article Tags: Customer contact, exceptional service



Related Forum Posts
Re: What are reasons to stay in touch with your customers? - Hi Everyone, Thank you all for your answers, but I think my question was misinterpreted (I probably should have phrased it better). While staying in touch with customers is vital to any business' success, what I really wanted to know was... what are some of the reasons/excuses to contact your customer to say "thank you" or to just stay in touch. For instance, if your customer has been shopping with your business for 1 year or has spent "x" amount of dollars with your business or it's his/her birthday... what are some other reasons? Thanks
Be fresh and alive and attentive - Keep on doing the same old thing and business will evaporate. You have to be fresh and alive and attentive. Find at least 4 reasons to contact your customers every year. Thank-you card, newspaper clipping, birthday card. It's all about them, not about you. Treat the 20% like royalty and schmooze the 80% to milk more business and prospect new business so you can grow by 25% a year for a 5% net growth.
Something I never heard off - Keep on doing the same old' thing and business will evaporate. You have to be fresh and alive and attentive. Find at least 4 reasons to contact your customers every year. Thank-you card, newspaper clipping, birthday card. It's all about them, not about you. Treat the 20% like royalty and schmooze the 80% to milk more business and prospect new business so you can grow by 25% a year for a 5% net growth.
What are reasons to stay in touch with your customers? - What are some creative reasons to stay in touch with your customers?
Re: HABIT:... The Helper of Entrepreneur - Hi topeyinka, When I read your post, my thoughts were refreshed with the words below: Just for Today...... Just for today......I will choose and display the right attitudes. Just for today......I will determine and act on important priorities. Just for today......I will know and follow healthy guidelines. Just for today......I will communicate with and care for my family. Just for today......I will practice and develop good thinking. Just for today......I will make and keep proper commitments. Just for today......I will earn and properly manage finances. Just for today......I will deepen and live out my faith. Just for today......I will initiate and invest in solid relationships. Just for today......I will plan for and model generosity. Just for today......I will embrace and practice good values. Just for today......I will seek and experience improvements. Just for today......I will will act on these decisions and practice these disciplines, and Then one day .... I will see the compounding results of a day lived well. by John C Maxwell in the book: Today Matters. I hope that helps someone.


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