---

Guest post by: Ross Fattori Become an Author

Tweet

---

---

There's an old expression in sales: Out of sight, out of mind. If customers forget that you exist, they'll be less inclined to remember you when they need your product or service.

In sales, maintaining regular contact with clients goes hand-in-hand with providing exceptional service. It helps to build relationships. It often leads to new sales opportunities - opportunities that might have eluded you otherwise.

If you have customers who've been off your radar for a while, here are 10 reasons why you should contact them today.

• 1. Inform them about some new development within their industry. Study trade journals and publications for the hottest new trends.

• 2. Ask how a recent marketing or advertising campaign performed. Did it achieve expected results? This could trigger a discussion point.

• 3. Announce a new product or service that your company plans to launch. Promise to send detailed information as soon as it's available.

• 4. Ask a question: What's the biggest problem facing your business today? Recruitment? Poor sales? Production issues? This gives you an opportunity to provide a solution.

• 5. Talk about social networking sites like Twitter, Facebook and LinkedIn. Discuss how these services could benefit your client's business.

• 6. Thank them for their business. Many salespeople neglect this basic courtesy. Saying 'thank you' delivers a powerful message.

• 7. Recommend a web site that offers free resources or information that would benefit your client. Web Marketing Today is one example.

• 8. Ask if they need your product or service now or in the near future. If they don't, then promise to follow up at a later date.

• 9. You promised to follow up on a specific date. This shows that you're reliable and that you keep your word.

• 10. Confirm that a recent project that you worked on was completed on time. Or provide an update on the status of a project that's still in the works.

Related Articles

  W is for Why is my marketing not working?
  Why is my marketing not working for me?
  How to rescue customers from attrition
  Profit Boosting Tip no 7 – Reconnect with your old customers
  \"There Is No Way I Want To Be in Sales!\"
  Mobile Marketing Through Push Notifications
  It’s All In The Follow-up…
  3 Emails Your Customers Should Be Getting, At Minimum
  Keeping Online Customers Away From Your Compettition
  Turning “Lost” Customers into Great Future Customers
  5 Reasons Why Your Website is Important to Financing Your Small Business
  A simple call to action
  Why is a Mobile App better than browsing the Mobile Web?
  Staying top of mind
  Profit Boosting Tip - Follow up sales - again and again!
  Expand Your Advertising Budget By Getting Free Publicity From Local Media
  Using Testimonials As a Marketing Tool
  10 Reasons NOT to Talk to Find New Customers
  Are Telemarketers the only people that CALL YOU?
  Why Is Contact Information So Important To Your Press Release?

Related Forum Posts

Re: What are reasons to stay in touch with your customers?
Be fresh and alive and attentive
Something I never heard off
What are reasons to stay in touch with your customers?
Re: HABIT:... The Helper of Entrepreneur

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Dealing With Power and Control Junkies?

SELF WORTH: ARE YOU WORTHY?

Steps For Starting A Small Business

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.