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10 simple rules to empower your writing

Written by: Ross Fattori

Article Overview: 10 ideas to improve the quality of your writing.

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10 simple rules to empower your writing

Examples of poor writing abound in modern daily life. Newspapers, magazines and websites are overflowing with tired clichés and hackneyed phrases. Even PR firms and marketing departments routinely publish documents that are downright boring, confusing and repetitive.

Often, poor writing is simply the result of poor thinking and a lack of organization. If you want your ideas to resonate, if you want your words to have an impact, a few minor adjustments can usually make a major difference.

Here are 10 simple rules to empower your writing:

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Home > Marketing > Ross Fattori > 10 simple rules to empower your writing
Article Tags: business proposal, central message, choice of words, clea, clich, company memo, final draft, fortune 500 company, guest column, hackneyed phrases, introductory paragraph, life newspapers, logical sequence, marketing departments, minor adjustments, pr firms, style choice, take stock, writing a press release, writing process

About the Author: Ross Fattori
RSS for Ross's articles - Visit Ross's website

Ross Fattori has more than 22 years' sales and marketing experience in newspapers and in the publishing industry. Throughout his career, he has served clients in the automotive, retail, real estate and manufacturing sectors by composing winning copy and designing dynamic ad layouts, brochures, direct-mail pieces and newsletters. Mr. Fattori is also journalist who has written extensively for newspapers, magazines and specialized publications across Canada. His writing credits include The Toronto Star, the Toronto Sun, Marketing Magazine, and dozens of periodicals and newspapers. Mr. Fattori writes a blog about marketing, new media and business trends at www.rossfattori.com

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Why So Much Time? Why So Much Time? - Hi Evan. I'd challenge you about how long a webinar takes to prepare. There are some simple models out there that would suggest that the time you need is a lot less than you might think. Remember, you are not writing it all down and just reading it out. 2 minutes settling everyone in 5 minutes outlining the call and the ground rules of listeners (if it's interactive) 10 key points of 3 minutes 10 minutes of Q&A 5 minutes of a sales pitch 5 minutes of a review of the call 3 minutes of goodbye If you are able to manage it so that the call is even more ointeractive (Q&A with others on the call chipping in with their ideas and you act as a facilitator), you workload is even less. The only time you need to prepare is the 10 key points and the marketing/e-mails. Pretty straight-forward! Regards
Rules for Web writing Rules for Web writing - [quote:kmx8v5pv]e problem with finding a book about writing for the web is that the rules change on a regular basis and much of the info could be out of date.[/quote:kmx8v5pv] Well, I don't know if the rules change so much, as the knowledge of how people use the internet increases. For example, from what I've read you're always supposed to put all the info on the "top fold" so that people don't have to scroll down for a lot of info. And where should the nav bar go, across the top or along the side... I also think it depends on the age level of the audience you're shooting for. I don't think most people under 20 are capable of concentrating on a page that has more than one screen of info, whereas older people are used to reading and processing data, and don't have such problems..
Re: Craiglist Advertising - Google Analytics Results Re: Craiglist Advertising - Google Analytics Results - Craigslist has strict rules on posting adverts and they should all be for local ads. The fact you are posting in one city and then another means you *may* be breaking these rules. If you ramped this up and craigslist got annoyed they may report you to your affiliate and advertising networks which will then ban you. If you are not obeying craigslist rules and advertising your website, you are essentially spamming them. Spamming is not a long term business model and can get you in trouble.
Re: Do Articles For Businesswomen need to be written differently Re: Do Articles For Businesswomen need to be written differently - I don't think that as a general rule an article [i:11csddi3]needs[/i:11csddi3] to be written "for women." In my opinion, the two important writing rules are: 1) Write for your targeted audience. If it happens to be predominantly women or predominantly men, then write accordingly (if you have the ability to make that distinction in your writing). 2) Write in your own voice. Be natural. If you are a serious writer, your style will become apparent over time and you will develop a following. It may happen that your style is more attractive to one sex or the other. If so, you may be able to advance your writing career by further cultivating your sensitivity within that style. Bottom line: I do believe that certain styles appeal to women, certain styles appeal to men and if you know the distinction, have the ability to write in a particular style and choose to target one sex or the other, then go for it. But I don't think that it is a necessity in today's market. GT :-]


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