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Angel Cabrera and the English language
Written by: Ross FattoriArticle Overview: Should one's inability to speak English handicap his or her marketing opportunities?
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Free Download - Are you a no show? By Ross Fattori |
Angel Cabrera and the English language
A talk radio host brought up the issue of Angel Cabrera and the fact that he doesn’t speak English. He wondered whether a golfer of Cabrera’s talent and stature should know at least passing English when playing in professional tournaments across North America.
The reason this has become a topic of conversation is because Cabrera, who won the Masters Golf Tournament last Sunday, couldn’t hold his own in a post-tournament interview. He understood reporters’ questions well enough, but he required an interpreter to answer them.
Is this a problem for Cabrera? Will it be tough for him to attract endorsement deals due to his language liability? I don’t think so. Carbrera did his speaking on the golf course by winning the world’s most prestigious golf tournament. His ability to speak English shouldn’t be an issue.
Cabrera seems to have a cheerful, likeable personality, both on the course and off. A top-ranked golfer, who is affable and fun to watch, provides many marketing opportunities for the sport of golf itself, and for advertisers.
Marketing firms would be wise to play on Cabrera’s strengths and downplay the language issue. In fact, his lack of English could even be the focus of ads and TV commercials. If I were shooting a TV commercial featuring Cabrera, I’d poke fun at the language issue using humour.
There may be some blue blood noses out of joint because Cabrera’s doesn’t speak English, but throughout his native Argentina and the rest of Latin America, he’s a hero, and deservedly so. The fact that an Argentinean won the Masters should be used as leverage to help sell the sport abroad.
It won’t take long before Angel Cabrera starts appearing in print ads and on TV commercials, endorsing all kinds of products. His easygoing personality and charming smile lend themselves to a wide assortment of products. It will be interesting to see how marketers handle Cabrera’s language issue – will they embrace it, or shy away from it?
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Article Tags: angel cabrera, argentinean, blood noses, blue blood, charming smile, endorsement deals, language issue, likeable personality, marketing firms, marketing opportunities, masters golf tournament, native argentina, prestigious golf, print ads, professional tournaments, radio host, tv commercial, tv commercials, who won the masters, who won the masters golf tournament
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About the Author: Ross Fattori RSS for Ross's articles - Visit Ross's website  Click here to visit Ross's website   Cold calling is part of any sales process 10 rules for writing an effective press release Twittersavvy job applicants only need apply Dont stop learning Markus Frind makes the cover of Inc |
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