Artist Jeffrey Lipsky finds real-world success in the virtual world of Second Life
Artist Jeffrey Lipsky finds real-world success in the virtual world of Second Life
Lipsky tried the traditional methods of self-promotion – contacting gallery owners and appealing to art critics. But they didn’t get him very far.
He could have done what thousands of artists do when they discover that they can’t make a living from their art: They find a job at an advertising agency or a commercial art studio.
But Lipsky thought that there had to be a better way to promote himself and his art – especially in this digital age. And he was right.
In 2006, Lipsky signed onto Second Life, a virtual online community where participants create alternate lives and identities for themselves. The visual images of these online personalities are called “avatars.”
Joining an online community like Second Life made sense for Lipsky as much of his artwork is inspired by virtual world culture.
Lipsky created an unlikely avatar named Filthy Fluno, a short black man with an oversized afro and a couple of protruding teeth. Filthy Fluno promotes Lipsky’s art within the alternative universe of Second Life. He attends (and hosts) parties trying to generate as much interest as he can about his art.
Filthy Fluno also opened an online gallery where he posts images of Lipsky’s paintings. Other characters within Second Life frequently patronize the gallery and purchase inkjet copies of his work.
The popularity of Lipsky’s alter ego has spilled into the artist's real life as well. Lipsky’s online acquaintances in Second Life have purchased original paintings for real money, in the real world.
Filthy Fluno has become something of a sensation on Second Life. The New York Times article will no doubt bring this avatar even more notoriety and lead to more sales of Lipsky’s art.
This is an inspiring tale of the Internet making it possible for artists to find new audiences and customers for their art.
If you’re an artist of any stripe looking for new ways to promote your work, then Second Life offers a viable option.
Artist Jeffrey Lipsky finds realworld success in the virtual world of Second Life - To learn more about this author, visit Ross Fattori's Website.
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A recent article in the New York Times Magazine by Sara Corbett tells the story of Jeffrey Lipsky, a Boston-based artist who has discovered a rather new-age approach to marketing his oil and pastel paintings.
Lipsky tried the traditional methods of self-promotion – contacting gallery owners and appealing to art critics. But they didn’t get him very far.
He could have done what thousands of artists do when they discover that they can’t make a living from their art: They find a job at an advertising agency or a commercial art studio.
But Lipsky thought that there had to be a better way to promote himself and his art – especially in this digital age. And he was right.
In 2006, Lipsky signed onto Second Life, a virtual online community where participants create alternate lives and identities for themselves. The visual images of these online personalities are called “avatars.”
Joining an online community like Second Life made sense for Lipsky as much of his artwork is inspired by virtual world culture.
Lipsky created an unlikely avatar named Filthy Fluno, a short black man with an oversized afro and a couple of protruding teeth. Filthy Fluno promotes Lipsky’s art within the alternative universe of Second Life. He attends (and hosts) parties trying to generate as much interest as he can about his art.
Filthy Fluno also opened an online gallery where he posts images of Lipsky’s paintings. Other characters within Second Life frequently patronize the gallery and purchase inkjet copies of his work.
The popularity of Lipsky’s alter ego has spilled into the artist's real life as well. Lipsky’s online acquaintances in Second Life have purchased original paintings for real money, in the real world.
Filthy Fluno has become something of a sensation on Second Life. The New York Times article will no doubt bring this avatar even more notoriety and lead to more sales of Lipsky’s art.
This is an inspiring tale of the Internet making it possible for artists to find new audiences and customers for their art.
If you’re an artist of any stripe looking for new ways to promote your work, then Second Life offers a viable option.
Artist Jeffrey Lipsky finds realworld success in the virtual world of Second Life - To learn more about this author, visit Ross Fattori's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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