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Barack Obama scores a marketing home-run on The Tonight Show
| Guest post by: Ross Fattori |
Article Overview: Brief review of President Barack Obama's appearance on The Tonight Show
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Free Download - Are you a no show? By Ross Fattori |
Barack Obama scores a marketing home-run on The Tonight Show
President Barack Obama continues to demonstrate why he’s the most consummate politician of our era, and one of the most brilliant marketers as well.
The other night, he appeared as a guest on The Tonight Show with Jay Leno. This was the first time that a sitting president has appeared on a late-night talk show, and from most accounts the interview went quite well. I agree.
Except for a bowling joke that didn’t go over well with people involved in the Special Olympics, Obama hit all the right notes. He spoke clearly and eloquently about a number of topics.
Obama agreed to do The Tonight Show because it gave him an opportunity to speak directly to the American people – in an intimate setting – about a number of important issues. In my opinion, the talk show/TV medium is far more effective than a plain old press briefing or press conference.
When asked about the U.S. banking crisis, Obama addressed the issue head-on. His overview of the crisis made more sense than many of the talking heads who have appeared on radio and TV over the past six months.
He talked about AIG and the bonus scandal that has come to symbolize the greed and corruption that led to the collapse of many financial institutions around the world.
The President even talked about how cool it is to fly in Air Force One and tossed in a few anecdotes about his children for good measure.
Throughout the interview, Obama appeared poised and calm. He was completely in control of his subject matter and his message. By the end of it, you felt a little better about the recession, and a little more hopeful that the man in charge of fixing things will eventually get the job done.
That’s why it’s not only Barack Obama the “politician” who will be studied for generations. It’s why Obama the “brilliant marketer” will be studied just as closely.
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Article Tags: aig, air force one, anecdotes, banking crisis, barack obama, collapse, consummate politician, financial institutions, good measure, greed, jay leno, late night talk show, marketer, marketers, radio and tv, recession, show tv, special olympics, talking heads, tonight show with jay leno
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Related Forum Posts
Re: Who to profile next?
- Hi Evan,
How about a profile on T. Boone Pickens? I just saw him on "The Tonight Show" with Jay Leno talking about his early entrepreneurial beginnings, his new book [i:vaiabziv]The First Billion is the Hardest[/i:vaiabziv] and how natural gas is the way of the future.
Obama Wants Social Security for Illegals
- This monring I got a mail from the newswatch magazine I subscribed for that: Obama Wants Social Security for Illegals!
Millions of illegal aliens in the U.S.
Barack Obama’s plan gives a driver’s license to any illegal who wants one.
But that’s not all.
Obama’s plan gives illegals social security benefits and raises taxes for his health care plan to cover them.
Who pays? You do.
Driver’s licenses and government benefits for illegals.
Higher taxes for us. That’s Obama’s plan.
Obama. Too radical. Too risky.
The National Republican Trust PAC is responsible for the content of this advertisment.
In think this is a political propaganda, in order to discredit the candidancy of Obama.
Or will it be true? What impact do you think will have on entrepreneurs in america?
Re: Obama Wants Social Security for Illegals
- [quote="wizzymi":2qb0dt9r]This monring I got a mail from the newswatch magazine I subscribed for that: Obama Wants Social Security for Illegals!
Millions of illegal aliens in the U.S.
Barack Obama’s plan gives a driver’s license to any illegal who wants one.
But that’s not all.
Obama’s plan gives illegals social security benefits and raises taxes for his health care plan to cover them.
Who pays? You do.
Driver’s licenses and government benefits for illegals.
Higher taxes for us. That’s Obama’s plan.
Obama. Too radical. Too risky.
The National Republican Trust PAC is responsible for the content of this advertisment.
In think this is a political propaganda, in order to discredit the candidancy of Obama.
Or will it be true? What impact do you think will have on entrepreneurs in america?[/quote:2qb0dt9r]
Sounds like his idea to give "tax breaks" to people who don't even pay taxes. But, he finally changed his answer to that one and supposedly his website says that there will be some employment requirements for these supposed "tax breaks". There appear to be plenty of potential reprecussions for entrepreneurs with Obama's plans. There isn't enough money in the Social Security system now - giving more away to people who haven't paid into it could be the final nail in that coffin.
Shri
Sports trumps politics...
- Last night about midnight I put a Youtube video of Barack Obama's "57 state" gaffe on my political blog, and a Youtube video of Lebron James telling his mother to sit down, during the Cavs/Celtic game last night.
Announced both videos on Digg.
It's 11 am my time.
The Obama post has 7 hits. 7!
The Lebron post already has over a thousand hits. And 4 clicks on AdSense! (Which just goes to show the ratio of hits to AdSense clicks...)
Re: Obama or McCain?
- If I want to be partial , I would say Obama because I am black. But this should not be if you want to vote objectively. Otherwise, I will prefer Obama because of his age, charisma and energy
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