Companies should establish clear policies for social networking sites
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Companies should establish clear policies for social networking sites
In September, Jennifer Stoddart, Privacy Commissioner of Canada, gave a speech to employees of the Bank of Canada. The subject of the speech was privacy and social networking sites.
Ms. Stoddart acknowledged the benefits of social networking sites such as Facebook and MySpace in transferring knowledge. She also stressed the need for employers to establish clear policies, procedures and guidelines about the use of these sites.
In Canada, employees have gotten fired or reprimanded for posting stories and pictures online. In the recent federal election, at least six candidates withdrew from the race because of comments they made on blogs and social networking sites. Some of their posts were made years earlier.
Companies that don’t establish clear policies for the use of blogs and social networking sites could expose themselves to problems. An employee could reveal proprietary information (trade secrets) about the company, or defame another employee. Without a clear online policy, it might be difficult for companies to defend their positions, if an online indiscretion occurs.
For companies that don’t have an online policy in place, I’d suggest researching the issue. Find out what other companies within your industry are doing to protect themselves.
One of the interesting findings that Ms. Stoddard reported is how unaware many young users are of the risks of identity theft online. Identify theft is one of the fast-growing crime segments in Canada, and the Canadian government should be doing more to protect consumers against this type of unlawful activity.
In the meantime, however, Ms. Stoddart says that employees who use social networking sites or who write blogs should apply good judgment. Employers should establish clear policies and guidelines to protect themselves from any fallout resulting from careless or damaging information being posted online.
Here’s a link to Ms. Stoddart’s complete speech.
http://www.privcom.gc.ca/speech/2008/sp-d_080909_e.asp
Companies should establish clear policies for social networking sites - To learn more about this author, visit Ross Fattori's Website.
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