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Executing a strategic plan requires heavy lifting

Written by: Ross Fattori

Article Overview: The importance of executing a strategy to achieve a goal

Executing a strategic plan requires heavy lifting

Years ago, a client said to me. “My salespeople know what they have to do to reach their targets each month. They have a support system in place that allows them to do their jobs effectively. The problem is one of execution – doing the actual heavy lifting required to reach their goals.”

Everybody loves to plan and strategize. The process of setting lofty goals is exciting and energizing. Business strategies look great on paper with the bold typography and fancy graphics.

The thing that separates winners from losers in any business is the ability to successfully execute on strategies. It’s the ability to use your strategy to get things done. To make a strategic plan work requires real legwork, grit, sacrifice, risk-taking, networking, teamwork and monitoring. Without that input, a strategic plan isn’t worth the paper it’s printed on.

People get so busy in their everyday lives, putting out fires and dealing with the minutia of their jobs. Strategic plans tend to get pushed to aside, day after day, week after week. Before you know it, a year has gone by and no action has been taken on that great strategic plan.

Albert Einstein once defined insanity as doing the same thing over and over again and expecting different results. If you want different results in your business, then it’s time to start acting on that strategic plan once and for all.

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Article Tags: albert einstein, business strategies, everyday lives, execution, fancy graphics, heavy lifting, insanity, lofty goals, losers, minutia, networking, putting out fires, risk, sacrifice, salespeople, strategic plan, strategic plans, targets, teamwork, typography



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