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Executing a strategic plan requires heavy lifting

Executing a strategic plan requires heavy lifting

Years ago, a client said to me. “My salespeople know what they have to do to reach their targets each month. They have a support system in place that allows them to do their jobs effectively. The problem is one of execution – doing the actual heavy lifting required to reach their goals.”

Everybody loves to plan and strategize. The process of setting lofty goals is exciting and energizing. Business strategies look great on paper with the bold typography and fancy graphics.

The thing that separates winners from losers in any business is the ability to successfully execute on strategies. It’s the ability to use your strategy to get things done. To make a strategic plan work requires real legwork, grit, sacrifice, risk-taking, networking, teamwork and monitoring. Without that input, a strategic plan isn’t worth the paper it’s printed on.

People get so busy in their everyday lives, putting out fires and dealing with the minutia of their jobs. Strategic plans tend to get pushed to aside, day after day, week after week. Before you know it, a year has gone by and no action has been taken on that great strategic plan.

Albert Einstein once defined insanity as doing the same thing over and over again and expecting different results. If you want different results in your business, then it’s time to start acting on that strategic plan once and for all.





Executing a strategic plan requires heavy lifting - To learn more about this author, visit Ross Fattori's Website.

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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


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Ross Fattori
(Visit Ross's Website) Ross Fattori has more than 22 years' sales and marketing experience in newspapers and in the publishing industry. Throughout his career, he has served clients in the automotive, retail, real estate and manufacturing sectors by composing winning copy and designing dynamic ad layouts, brochures, direct-mail pieces and newsletters. Mr. Fattori is also journalist who has written extensively for newspapers, magazines and specialized publications across Canada. His writing credits include The Toronto Star, the Toronto Sun, Marketing Magazine, and dozens of periodicals and newspapers. Mr. Fattori writes a blog about marketing, new media and business trends at www.rossfattori.com

Ross Fattori is a Platinum author on EvanCarmichael.com
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