Marketers, small business and Web 2.0
Marketers, small business and Web 2.0
Almost every week, we’re hearing stories about established media companies scaling back their operations, in response to decreasing ad revenue and audiences.
From my perspective, it appears that the bigger the media player, the longer it has taken them to fully embrace the reality that more people are turning to the Internet for news, shopping, gaming and other pursuits.
Just last week, the mighty New York Times announced that it would allow third-party content to supplement news stories on its front page. This means that people reading front-page stories will be able to click on clinks to other sites (including blogs) to get more information.
What does this shift mean for marketers and small businesses? It means that they should be exploring new ways of engaging with their customers online, if they aren’t already. They should be experimenting with social networking sites, blogs, video sharing, wikis and folksonomy.
If you are a marketer and still talking the language of traditional media (print editions of newspapers, network TV and radio), then it’s time to come out of your cave and join the party. Sooner or later, your advertisers are going to ask you about Web 2.0, and if you can’t discuss it with them, then they’ll go elsewhere for the answers.
Where do you start to learn about web 2.0? There many excellent blogs and web sites devoted to this issue. It was during this type of search that I stumbled upon a podcast the other day that featured an interview with Denise Shiffman, a former executive at Sun Microsystems who now operates a marketing consulting firm called Venture Essentials.
Ms. Shiffman’s blog, Engage Daily Blog, is a must-read for anyone who wants to know more about Web 2.0. Her blog offers relevant insight and timely advice about online marketing. You can sign up for a bi-monthly newsletter, participate in a marketing plan wiki (if you don’t know what that is, check out Denise’s blog – it’s pretty cool), along with other helpful strategies about online marketing.
As the media landscape continues to shift online, you don’t want to be left behind. If you learn as much as you can about the evolving world of online marketing, you – and your customers – will stand to benefit.
Marketers small business and Web 20 - To learn more about this author, visit Ross Fattori's Website.
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News of the Tribune Co. filing for Chapter 11 bankruptcy protection is yet another reminder that the media landscape is changing.
Almost every week, we’re hearing stories about established media companies scaling back their operations, in response to decreasing ad revenue and audiences.
From my perspective, it appears that the bigger the media player, the longer it has taken them to fully embrace the reality that more people are turning to the Internet for news, shopping, gaming and other pursuits.
Just last week, the mighty New York Times announced that it would allow third-party content to supplement news stories on its front page. This means that people reading front-page stories will be able to click on clinks to other sites (including blogs) to get more information.
What does this shift mean for marketers and small businesses? It means that they should be exploring new ways of engaging with their customers online, if they aren’t already. They should be experimenting with social networking sites, blogs, video sharing, wikis and folksonomy.
If you are a marketer and still talking the language of traditional media (print editions of newspapers, network TV and radio), then it’s time to come out of your cave and join the party. Sooner or later, your advertisers are going to ask you about Web 2.0, and if you can’t discuss it with them, then they’ll go elsewhere for the answers.
Where do you start to learn about web 2.0? There many excellent blogs and web sites devoted to this issue. It was during this type of search that I stumbled upon a podcast the other day that featured an interview with Denise Shiffman, a former executive at Sun Microsystems who now operates a marketing consulting firm called Venture Essentials.
Ms. Shiffman’s blog, Engage Daily Blog, is a must-read for anyone who wants to know more about Web 2.0. Her blog offers relevant insight and timely advice about online marketing. You can sign up for a bi-monthly newsletter, participate in a marketing plan wiki (if you don’t know what that is, check out Denise’s blog – it’s pretty cool), along with other helpful strategies about online marketing.
As the media landscape continues to shift online, you don’t want to be left behind. If you learn as much as you can about the evolving world of online marketing, you – and your customers – will stand to benefit.
Marketers small business and Web 20 - To learn more about this author, visit Ross Fattori's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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