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Personal blogging is finished? Say it ain’t so

Written by: Ross Fattori

Article Overview: There's still room for new voices in the blogsphere

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Personal blogging is finished? Say it ain’t so

Paul Boutin writes in Wired that writers shouldn’t waste their time starting new blogs. He argues that personal blogs don’t stand a chance competing against established giants such as The Huffinton Post, Engadget, and TreeHugger.

Instead, Boutin suggests posting messages on Facebook, Flickr and Twitter. That’s where writers can gain traction and attract larger audiences. That’s where the future of personal communication lies.

That may be so, but I still think there’s room for new voices in the blogsphere. Not all blogs are launched to attract million of viewers. Some bloggers are content with a loyal readership of a few hundred. Their posts are part of an ongoing dialogue about a given subject.

Some of the blogs I read probably don’t get more than a few hundred visits per month, if they’re lucky. But I enjoy them just the same. I’ll visit sites that cover the British music scene, professional tennis, database marketing, alternative fuel technologies, the Hadron Collider, and whatever else strikes my fancy.

These blogs won’t be found in the Technorati Top 100. But they are written by people who know their subjects and who bring a certain passion to their writing. Their posts provide value and deserve to be heard.

My advice to anyone who wants to start writing a blog is to just do it. Don’t be discouraged by cynics and pundits. All you need is a computer and an Internet connection. If your posts have any merit, people will find you.

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Home > Marketing > Ross Fattori > Personal blogging is finished Say it aint so
Article Tags: alternative fuel, bloggers, blogsphere, british music scene, cynics, database marketing, engadget, flickr, fuel technologies, hadron collider, huffinton post, internet connection, loyal readership, new voices, paul boutin, personal communication, professional tennis, pundits, technorati top 100, twitter

About the Author: Ross Fattori
RSS for Ross's articles - Visit Ross's website

Ross Fattori has more than 22 years' sales and marketing experience in newspapers and in the publishing industry. Throughout his career, he has served clients in the automotive, retail, real estate and manufacturing sectors by composing winning copy and designing dynamic ad layouts, brochures, direct-mail pieces and newsletters. Mr. Fattori is also journalist who has written extensively for newspapers, magazines and specialized publications across Canada. His writing credits include The Toronto Star, the Toronto Sun, Marketing Magazine, and dozens of periodicals and newspapers. Mr. Fattori writes a blog about marketing, new media and business trends at www.rossfattori.com

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