Proctor & Gamble and Google swap employees
Proctor & Gamble and Google swap employees
As reported in "The Wall Street Journal," both companies hope the move will inspire creativity and foster new ideas about marketing and branding. P&G is looking to explore online marketing opportunities by appealing to an Internet-savvy generation of consumers.
For Google, which has seen slower growth from text messaging, it hopes to gain a larger slice of P&G’s ad budget by demonstrating how “interactive” marketing works.
An interesting part of this story involved a P&G product launch for a new line of Pampers. For the launch, nobody bothered to invite the “motherhood” bloggers. The mommy bloggers attract upwards of five million visitors to their sites, and they could have helped to spread word about the new Pampers.
To make amends, P&G invited the mommy bloggers to one of its facilities a few months later, where they were given a tour of the plant and got to meet company executives. (Memo to Marketing Departments everywhere: don’t ignore the bloggers).
To increase sales and market share, companies need to break out of their traditional patterns of thinking and learn to embrace new ideas. What the Proctor & Gamble / Google swap demonstrates is a willingness to explore a completely different business strategy, which will probably pay off for both companies in the long run.
I applaud P& G and Google for going this route, and I’m sure we’ll hear about other companies following suit.
Proctor Gamble and Google swap employees - To learn more about this author, visit Ross Fattori's Website.
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In an attempt to better understand consumer buying behaviours and bolster their bottom lines, Proctor & Gamble and Google have begun a pilot project of swapping employees. It’s a brilliant move on both sides.
As reported in "The Wall Street Journal," both companies hope the move will inspire creativity and foster new ideas about marketing and branding. P&G is looking to explore online marketing opportunities by appealing to an Internet-savvy generation of consumers.
For Google, which has seen slower growth from text messaging, it hopes to gain a larger slice of P&G’s ad budget by demonstrating how “interactive” marketing works.
An interesting part of this story involved a P&G product launch for a new line of Pampers. For the launch, nobody bothered to invite the “motherhood” bloggers. The mommy bloggers attract upwards of five million visitors to their sites, and they could have helped to spread word about the new Pampers.
To make amends, P&G invited the mommy bloggers to one of its facilities a few months later, where they were given a tour of the plant and got to meet company executives. (Memo to Marketing Departments everywhere: don’t ignore the bloggers).
To increase sales and market share, companies need to break out of their traditional patterns of thinking and learn to embrace new ideas. What the Proctor & Gamble / Google swap demonstrates is a willingness to explore a completely different business strategy, which will probably pay off for both companies in the long run.
I applaud P& G and Google for going this route, and I’m sure we’ll hear about other companies following suit.
Proctor Gamble and Google swap employees - To learn more about this author, visit Ross Fattori's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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