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Seek and ye shall find – the right information

Guest post by: Ross Fattori

Article Overview: Good information is all around you

Free Download - Are you a no show? By Ross Fattori
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Seek and ye shall find – the right information

I recently tried contacting three entrepreneurs to seek their advice about business-related matters. Two of these entrepreneurs started companies that have grown to more than $100 million in annual sales. The other is an expert in new media.

These are superstar entrepreneurs. They write articles in leading business magazines and are often quoted in the press. Their names pop up all over the place on Google.

For one reason or another, none of these entrepreneurs returned my emails. Oh well – such is life.

There’s more than one way to slay this dragon, I thought. These superstars don’t own a copyright on good information.

Libraries are stacked with the latest business books. The Internet is teeming with articles, blogs, interviews and research papers on any subject imaginable. And it’s all free.

One of the useful sources I found was a blog written by Mark Cuban, the wealthy, outspoken owner of the Dallas Mavericks. Cuban is a born go-getter, and entrepreneurs can learn a lot by studying what he has to say.

For instance, an important ingredient in Cuban’s success is his ability to read voraciously about his industry. He reads everything he can get his hands on and becomes an expert in his field. (No; Cuban isn’t one of the entrepreneurs I tried to contact).

Operating a successful business requires knowing where to find the right information. It’s great to solicit feedback from a superstar entrepreneur. But it’s not essential to your success.

The information you’re looking for is all around you. It’s on the Internet. It’s in business groups. It’s at your Chamber of Commerce. You might even contact people you already know – most successful people are more than willing to share the secrets of their success, if asked.

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Home > Marketing > Ross Fattori > Seek and ye shall find the right information
Article Tags: 100 million, blog, business books, business groups, business magazines, chamber of commerce, dallas mavericks, dragon, entrepreneur, go getter, google, information libraries, mark cuban, owner of the dallas mavericks, research papers, successful business, superstars

About the Author: Ross Fattori
RSS for Ross's articles - Visit Ross's website

Ross Fattori has more than 22 years' sales and marketing experience in newspapers and in the publishing industry. Throughout his career, he has served clients in the automotive, retail, real estate and manufacturing sectors by composing winning copy and designing dynamic ad layouts, brochures, direct-mail pieces and newsletters. Mr. Fattori is also journalist who has written extensively for newspapers, magazines and specialized publications across Canada. His writing credits include The Toronto Star, the Toronto Sun, Marketing Magazine, and dozens of periodicals and newspapers. Mr. Fattori writes a blog about marketing, new media and business trends at www.rossfattori.com

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Related Forum Posts
Re: Hello! Pamila Crowe in here Re: Hello! Pamila Crowe in here - Hi Pamila Welcome to the forum. As a career and business woman I am sure that you will find a lot of useful information here, and a friendly bunch of people who are more than willing to help with information you might need. We look forward to hearing from you. MichelleJ
Re: Newbie Andy Re: Newbie Andy - Hi Andy Welcome to the forum. Great to have you here, I am sure that you will find plenty of information here to help you in your business endeavors and you will find a group of people who are always willing to help. MichelleJ
Re: What Sells Online? Re: What Sells Online? - Hi GT, Thanks for this information. Honestly, I would rather put it this way that what sell best on the net is information. People need information, they want to know how to..... To me, information products will ever be the best selling product online. cheers!
Statcounter / Google Analytics Statcounter / Google Analytics - Hi TheAnonymousMan, I use Google Analytics for my official stats and for my advertisers because you can slice and dice the information into almost anything you like. The only downfall I find is that the information is not live - you have to wait until the next day to get your stats. For live stats I use StatCounter. I also find that their email reports are more convenient than Google's because you get it in the actual email instead of a PDF file which saves time. StatCounter also allows you to send email reports for specific sections. I'm not sure if Google has this functionality built in yet.
Re: Business Plan writer Re: Business Plan writer - You can find enough free information online, or just find a good mentor to guide you, so I don't think it's necessary to go pay to have a business plan written unless you are planning to start a huge offline business without any knowledge of how to do so.


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