Seven easy ways to promote a new product or service
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Free Download - 10 reasons to contact your customers today By Ross Fattori |
In today’s global economic slowdown, marketing budgets are being stretched, slashed and eliminated. Companies are often looking for effective and cost-effective ways to deliver a message about a new product or service.
Here are seven quick and easy ways to tell your story to clients, suppliers, colleagues and associates – without breaking the bank.
1) Email. Send a short email message announcing your new product or service. Be sure to include the proper salutation; and try to personalize each message. Your call to action might be “Call or email me for more information.”
2) Telephone calls. Telephone calls may seem outdated in this Facebook and Twitter era. Pick up the phone and talk to someone in real time, or leave a message. People still take calls and listen to their voice mails.
3) Post a blog. Post an article on your own blog, or offer to write a guest post on someone else’s blog. If you aren’t familiar with blogging yet, bring yourself up to speed on this popular phenomenon. Blogging is quick, easy and inexpensive.
4) Networking groups. Announce your product at a networking group or Chamber of Commerce meeting. These organizations often allow members to speak briefly on a topic of their choosing. This is a golden opportunity to deliver a message to a receptive audience.
5) Postcards. Include a postcard promoting your new product in the next round of invoices that you send out. You’re not paying extra for postage, and the message may prompt a positive response.
6) Query a business editor. Suggest an article about your product to the business editor at a newspaper or magazine. Business editors are always looking for story ideas, and your unique new product may trigger a story idea. An article written in the newspaper could even be incorporated into your marketing materials.
7) Update your web site. Post a short press release or product announcement on the “News” or “What’s New” section of your website. You could even post a video demonstrating the product and discussing its features and benefits
Seven easy ways to promote a new product or service - To learn more about this author, visit Ross Fattori's Website.
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Marketing and New Media Blog - The purpose for this blog is to share ideas and trends about marketing and advertising, with a strong emphasis on new media. It’s also to help business owners and marketing firms to better understand the changing media landscape so that they can improve their communications.
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