Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









The Vatican embraces YouTube

Guest post by: Ross Fattori

Article Overview: Creating an online video channel to broaden your brand

Free Download - Are you a no show? By Ross Fattori
Name: Email:

The Vatican embraces YouTube

Last week, the Vatican launched its own YouTube channel, a shrewd marketing move aimed at broadening the appeal of the Catholic Church to a younger generation of followers.

The Pope must realize that in order to reach this younger generation, he needs to be where the eyeballs are, and many of those eyeballs (100 million YouTube users in October 2008, according to comScore) are watching videos online.

The Vatican channel allows users to view and discuss the latest papal videos featuring Pope Benedict XVI. The videos clips are available in English, Italian, Spanish and Dutch. The channel also has links to Vatican Radio, Vatican TV and the Vatican web site.

The Vatican joins a long list of companies, institutions, comedians, artists, musicians and individuals who have chosen to create their own video channels. YouTube is by far the most popular video-hosting site in the world, but there are others, such as Yahoo Video, Blip.tv, revver.com, metacafe.

The benefits of producing a customized video channel are obvious. You get to create and manage your own content. You can link the channel to your main web site and to other related sites. You can even solicit feedback (and content) from users.

If you’re looking for a highly visual method to connect to your core audience, or to broaden the reach of your brand, then creating an Internet video channel would be a good place to start.

Related Articles
  Repurpose Your WordPress Blog Posts on YouTube
  Making Money on YouTube
  Visit Rome and the Vatican choosing a central accommodation
  5 Easy Steps to Get Fast Free YouTube Subscribers
  How to put your videos on YouTube

Home > Marketing > Ross Fattori > The Vatican embraces YouTube
Article Tags: 100 million, benedict xvi, blip tv, catholic church, comedians, core audience, english italian, eyeballs, followers, pope benedict, pope benedict xvi, radio vatican, vatican radio, vatican tv, vatican web site, video channel, video channels, video hosting site, videos clips, younger generation

About the Author: Ross Fattori
RSS for Ross's articles - Visit Ross's website

Ross Fattori has more than 22 years' sales and marketing experience in newspapers and in the publishing industry. Throughout his career, he has served clients in the automotive, retail, real estate and manufacturing sectors by composing winning copy and designing dynamic ad layouts, brochures, direct-mail pieces and newsletters. Mr. Fattori is also journalist who has written extensively for newspapers, magazines and specialized publications across Canada. His writing credits include The Toronto Star, the Toronto Sun, Marketing Magazine, and dozens of periodicals and newspapers. Mr. Fattori writes a blog about marketing, new media and business trends at www.rossfattori.com

Click here to visit Ross's website
Dashed Line

More from Ross Fattori
Cold calling is part of any sales process
Personal blogging is finished Say it aint so
A public relations coup
Ted Turners autobiography contains lessons for life and business
Virgin Mobile embraces slow economy with Screw You Recession ad campaign


Related Forum Posts
YouTube expands to 9 nations with Google's help YouTube expands to 9 nations with Google's help - That's amazing! Although, with all the money Google spent on buying YouTube I guess it's not much of a surprise that Google is putting such an effort on making YouTube even more of a success. I personally don't like it though, they are really cracking down on the content people are allowed to post on YouTube due to copyright reasons.
Re: Is YouTube Going Commercial? Re: Is YouTube Going Commercial? - [quote="Alan Mater":e47a61ur]I think it's safe to say that YouTube is going more commercial and providing ways for advertisers to take advantage of User Generated Content.[/quote:e47a61ur] But I think YouTube should also consider that what's best for them (i.e. earning advertiser dollars) may not be what's best for their users. There has to be some sort of balance or YouTube will lose both advertising revenue and its customers. How can a social networking site like YouTube earn money from sponsors without being too intrusive in the "user experience"?
Re: Is YouTube Going Commercial? Re: Is YouTube Going Commercial? - [quote="Kevin":2yd8df44][quote="Alan Mater":2yd8df44]I think it's safe to say that YouTube is going more commercial and providing ways for advertisers to take advantage of User Generated Content.[/quote:2yd8df44] But I think YouTube should also consider that what's best for them (i.e. earning advertiser dollars) may not be what's best for their users. There has to be some sort of balance or YouTube will lose both advertising revenue and its customers. How can a social networking site like YouTube earn money from sponsors without being too intrusive in the "user experience"?[/quote:2yd8df44] I agree there needs to be a balance. Don't they already have one example of this in place? Google Adsense video units is the one I'm thinking of. Basically a YouTube ad or commercial from their partners placed on webmasters' sites.
Re: Need some information on freelance jobs! Re: Need some information on freelance jobs! - Good answer Evan, I gave you a thump up on YouTube and also add a comment. My YouTube id is Altecdxtv1
Re: Free Online Screen Recording Tools Re: Free Online Screen Recording Tools - Hi David, Can any of these tools record YouTube videos (and/or audio from YouTube)?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

When the Going Gets Tough, the Tough Log On

Ten Things You Can Do To Be a Better Leader

Track Your Time for Increased Productivity

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.