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The Vatican embraces YouTube
| Guest post by: Ross Fattori |
Article Overview: Creating an online video channel to broaden your brand
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Free Download - Are you a no show? By Ross Fattori |
The Vatican embraces YouTube
Last week, the Vatican launched its own YouTube channel, a shrewd marketing move aimed at broadening the appeal of the Catholic Church to a younger generation of followers.
The Pope must realize that in order to reach this younger generation, he needs to be where the eyeballs are, and many of those eyeballs (100 million YouTube users in October 2008, according to comScore) are watching videos online.
The Vatican channel allows users to view and discuss the latest papal videos featuring Pope Benedict XVI. The videos clips are available in English, Italian, Spanish and Dutch. The channel also has links to Vatican Radio, Vatican TV and the Vatican web site.
The Vatican joins a long list of companies, institutions, comedians, artists, musicians and individuals who have chosen to create their own video channels. YouTube is by far the most popular video-hosting site in the world, but there are others, such as Yahoo Video, Blip.tv, revver.com, metacafe.
The benefits of producing a customized video channel are obvious. You get to create and manage your own content. You can link the channel to your main web site and to other related sites. You can even solicit feedback (and content) from users.
If you’re looking for a highly visual method to connect to your core audience, or to broaden the reach of your brand, then creating an Internet video channel would be a good place to start.
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Article Tags: 100 million, benedict xvi, blip tv, catholic church, comedians, core audience, english italian, eyeballs, followers, pope benedict, pope benedict xvi, radio vatican, vatican radio, vatican tv, vatican web site, video channel, video channels, video hosting site, videos clips, younger generation
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Related Forum Posts
YouTube expands to 9 nations with Google's help
- That's amazing! Although, with all the money Google spent on buying YouTube I guess it's not much of a surprise that Google is putting such an effort on making YouTube even more of a success. I personally don't like it though, they are really cracking down on the content people are allowed to post on YouTube due to copyright reasons.
Re: Is YouTube Going Commercial?
- [quote="Alan Mater":e47a61ur]I think it's safe to say that YouTube is going more commercial and providing ways for advertisers to take advantage of User Generated Content.[/quote:e47a61ur]
But I think YouTube should also consider that what's best for them (i.e. earning advertiser dollars) may not be what's best for their users. There has to be some sort of balance or YouTube will lose both advertising revenue and its customers.
How can a social networking site like YouTube earn money from sponsors without being too intrusive in the "user experience"?
Re: Is YouTube Going Commercial?
- [quote="Kevin":2yd8df44][quote="Alan Mater":2yd8df44]I think it's safe to say that YouTube is going more commercial and providing ways for advertisers to take advantage of User Generated Content.[/quote:2yd8df44]
But I think YouTube should also consider that what's best for them (i.e. earning advertiser dollars) may not be what's best for their users. There has to be some sort of balance or YouTube will lose both advertising revenue and its customers.
How can a social networking site like YouTube earn money from sponsors without being too intrusive in the "user experience"?[/quote:2yd8df44]
I agree there needs to be a balance.
Don't they already have one example of this in place? Google Adsense video units is the one I'm thinking of. Basically a YouTube ad or commercial from their partners placed on webmasters' sites.
Re: Need some information on freelance jobs!
- Good answer Evan, I gave you a thump up on YouTube and also add a comment. My YouTube id is Altecdxtv1
Re: Free Online Screen Recording Tools
- Hi David,
Can any of these tools record YouTube videos (and/or audio from YouTube)?
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