Weight loss commercial is thin on credibility
Weight loss commercial is thin on credibility
There’s a weight loss commercial currently airing on TV that has a serious credibility problem. It’s a standard weight loss-type commercial that’s delivered in a dramatic fashion – until the very end.
As the commercial draws to a close, the weight loss doctor is seen striding down a corridor holding a clipboard, alongside his assistants.
Here’s the unbelievable part: the assistants look very officious, but they’re all overweight! I thought my eyes were playing tricks on me until I watched the commercial a second time. No: I saw it correctly.
Overweight people appear in all types of ads and, as Jerry Seinfeld would say, “there’s nothing wrong with that.” But shouldn’t people who appear in weight loss ads be reasonably trim? They don’t have to be trim like Angelina Jolie or George Clooney, but they should be on the slimmer side.
The folks in this commercial aren’t the “before” folks whose bodies appear thinner and buffer in the “after” shots, after having used the service. No, these assistants are purportedly part of the weight-loss team that wants to help you to shed some pounds.
We’ve all seen commercials that sell nautilus equipment and exercise bikes. The people who appear in the ads are always ripped and buffed, and we all know we’ll never look like that. But the underlying message is that by purchasing this equipment you could look this fantastic.
Sex, beauty and glamour are huge selling features on TV ads. But it’s all part of the dream, a dream for which we are willing to suspend our disbelief in the hope that we can become transformed.
And if the dream is to be believed, and bought into, then the images on the screen must match the products you’re trying to sell.
Weight loss commercial is thin on credibility - To learn more about this author, visit Ross Fattori's Website.
Like this article? Share it with your friends
With TV commercials, the visual elements that appear on the screen are just as important as the words that are spoken. When the images don’t match the product, it can lead to serious credibility issues.
There’s a weight loss commercial currently airing on TV that has a serious credibility problem. It’s a standard weight loss-type commercial that’s delivered in a dramatic fashion – until the very end.
As the commercial draws to a close, the weight loss doctor is seen striding down a corridor holding a clipboard, alongside his assistants.
Here’s the unbelievable part: the assistants look very officious, but they’re all overweight! I thought my eyes were playing tricks on me until I watched the commercial a second time. No: I saw it correctly.
Overweight people appear in all types of ads and, as Jerry Seinfeld would say, “there’s nothing wrong with that.” But shouldn’t people who appear in weight loss ads be reasonably trim? They don’t have to be trim like Angelina Jolie or George Clooney, but they should be on the slimmer side.
The folks in this commercial aren’t the “before” folks whose bodies appear thinner and buffer in the “after” shots, after having used the service. No, these assistants are purportedly part of the weight-loss team that wants to help you to shed some pounds.
We’ve all seen commercials that sell nautilus equipment and exercise bikes. The people who appear in the ads are always ripped and buffed, and we all know we’ll never look like that. But the underlying message is that by purchasing this equipment you could look this fantastic.
Sex, beauty and glamour are huge selling features on TV ads. But it’s all part of the dream, a dream for which we are willing to suspend our disbelief in the hope that we can become transformed.
And if the dream is to be believed, and bought into, then the images on the screen must match the products you’re trying to sell.
Weight loss commercial is thin on credibility - To learn more about this author, visit Ross Fattori's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Ross's articles
 |
|
Marketing and New Media Blog - The purpose for this blog is to share ideas and trends about marketing and advertising, with a strong emphasis on new media. It’s also to help business owners and marketing firms to better understand the changing media landscape so that they can improve their communications.
|
|
 |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Instant Quotes Strategic Plan Serenity Cards Goal Setting The Idea Compass |
|
 | ||
 |
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009 | |
 |
Fortune Hunters
CBC Entrepreneur TV | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
