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Guest post by: Ross Fattori Become an Author

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Since joining Twittera few months ago, I've been usingthe microbloggingserviceinfrequently at best. I'll post Tweets about articles I've read and comment about news items related to marketing and advertising. Plus, all of my blog postings automatically become Tweets. One bit of advice I'd like to pass on has to do with followers. I'm not talking about people following you, but people you choose to follow.

Frequently, I'll receive emails from someone wanting to acknowledge that he is now following me (great!). But before blindly agreeing to follow that person, I'll first check out his Tweet profile. If the content passes the litmus test, then I'll follow him. If it doesn't, then I pass.

Part of your public profile inevitably includes people that you're associated with on social networking sites, like Twitter. Some of the people you're following may traffic in X-rated or offensive material and, if so, it reflects badly on you.

When companies or individuals want check you out online, there's usually no shortage of information from which to form a profile. In the digital age, you can run, but you can't hide!

My advice to Twitter users is to choose the people you want to follow carefully. Remember the old saw - you're judged by the company you keep.

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