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Who are you following on Twitter?

Written by: Ross Fattori

Article Overview: People you follow on Twitter are part of your public online profile.

Free Download - Are you a no show? By Ross Fattori
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Who are you following on Twitter?

Since joining Twittera few months ago, I've been usingthe microbloggingserviceinfrequently at best. I'll post Tweets about articles I've read and comment about news items related to marketing and advertising. Plus, all of my blog postings automatically become Tweets. One bit of advice I'd like to pass on has to do with followers. I'm not talking about people following you, but people you choose to follow.

Frequently, I'll receive emails from someone wanting to acknowledge that he is now following me (great!). But before blindly agreeing to follow that person, I'll first check out his Tweet profile. If the content passes the litmus test, then I'll follow him. If it doesn't, then I pass.

Part of your public profile inevitably includes people that you're associated with on social networking sites, like Twitter. Some of the people you're following may traffic in X-rated or offensive material and, if so, it reflects badly on you.

When companies or individuals want check you out online, there's usually no shortage of information from which to form a profile. In the digital age, you can run, but you can't hide!

My advice to Twitter users is to choose the people you want to follow carefully. Remember the old saw - you're judged by the company you keep.

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Home > Marketing > Ross Fattori > Who are you following on Twitter
Article Tags: followers, litmus test, marketing, news items, offensive material, postings, public profile, social networking sites, traffic, twitter

About the Author: Ross Fattori
RSS for Ross's articles - Visit Ross's website

Ross Fattori has more than 22 years' sales and marketing experience in newspapers and in the publishing industry. Throughout his career, he has served clients in the automotive, retail, real estate and manufacturing sectors by composing winning copy and designing dynamic ad layouts, brochures, direct-mail pieces and newsletters. Mr. Fattori is also journalist who has written extensively for newspapers, magazines and specialized publications across Canada. His writing credits include The Toronto Star, the Toronto Sun, Marketing Magazine, and dozens of periodicals and newspapers. Mr. Fattori writes a blog about marketing, new media and business trends at www.rossfattori.com

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Re: Using Twitter To Double Your Traffic? Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products? How to Use Twitter to Market Products? - How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
Re: Social Media Works If You Do It Right... Re: Social Media Works If You Do It Right... - Hi Michelle, Ah, but it seems hashtags are still being used by a lot of people - including Twitter! So I would still use them for your keywords. It's just that if you are searching for something on Twitter you can either go the #hashtag route, or do a direct search on the Twitter homepage. I guess you could use #hashtags when searching on the Twitter homepage as well! DH
Re: Facebook or Twitter? Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook
Re: Twitter vs Facebook Re: Twitter vs Facebook - I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.) You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.


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