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Winning is an effective marketing strategy

Written by: Ross Fattori

Article Overview: The more you win, the more attention you generate.

Winning is an effective marketing strategy

People are drawn to winners.

Whether it’s a league-leading baseball team, a top-seeded tennis player or a gold medal athlete, people love to associate with winners. They’ll flock to them like bees to honey and shower them with adulation.

Winning carries with it a certain cache. There’s a strange aura that surrounds a winner; it’s as though these individuals (or teams) have cracked a mysterious code or figured something out that the rest of us can’t or ever will.

The rise in popularity as a result of winning is a powerful marketing strategy. It explains why so many top athletes and business executives are called upon to endorse products, write books and speak publicly, after they’ve reached the top of the mountain.

We want to hear from Lance Armstrong because he won the Tour de France seven consecutive times. Who wants to hear from the 10th place finisher?

We’ll read a book about Larry Ellison because he presides over the world’s largest enterprise software company. Who wants to read about a mediocre CEO whose company never made a dent?

Conversely, when you’re losing, support is hard to find, except if you’re the Toronto Maple Leafs hockey team. The Leafs are that rare exception in professional sports, a team that continues to lose, year after year, and yet fan support never seems to diminish.

When you’re losing in sports, business, entertainment or politics, you need all the free publicity you can get. But there’s the rub; you’re not going to get that publicity until you start performing at a high level.

If you want to generate some additional attention about yourself, your company or your product, without spending an extra nickel, then learn how to be a winner.

As your game improves, people will start to pay attention. Become tops in your chosen profession and watch the bees start buzzing.

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Article Tags: adulation, baseball team, business executives, consecutive times, enterprise software company, fan support, free publicity, hockey team, lance armstrong, larry ellison, maple leafs hockey, marketing strategy, mysterious code, place finisher, professional sports, rare exception, tennis player, toronto maple leafs, toronto maple leafs hockey, tour de france



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