Winning is an effective marketing strategy
Winning is an effective marketing strategy
Whether it’s a league-leading baseball team, a top-seeded tennis player or a gold medal athlete, people love to associate with winners. They’ll flock to them like bees to honey and shower them with adulation.
Winning carries with it a certain cache. There’s a strange aura that surrounds a winner; it’s as though these individuals (or teams) have cracked a mysterious code or figured something out that the rest of us can’t or ever will.
The rise in popularity as a result of winning is a powerful marketing strategy. It explains why so many top athletes and business executives are called upon to endorse products, write books and speak publicly, after they’ve reached the top of the mountain.
We want to hear from Lance Armstrong because he won the Tour de France seven consecutive times. Who wants to hear from the 10th place finisher?
We’ll read a book about Larry Ellison because he presides over the world’s largest enterprise software company. Who wants to read about a mediocre CEO whose company never made a dent?
Conversely, when you’re losing, support is hard to find, except if you’re the Toronto Maple Leafs hockey team. The Leafs are that rare exception in professional sports, a team that continues to lose, year after year, and yet fan support never seems to diminish.
When you’re losing in sports, business, entertainment or politics, you need all the free publicity you can get. But there’s the rub; you’re not going to get that publicity until you start performing at a high level.
If you want to generate some additional attention about yourself, your company or your product, without spending an extra nickel, then learn how to be a winner.
As your game improves, people will start to pay attention. Become tops in your chosen profession and watch the bees start buzzing.
Winning is an effective marketing strategy - To learn more about this author, visit Ross Fattori's Website.
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People are drawn to winners.
Whether it’s a league-leading baseball team, a top-seeded tennis player or a gold medal athlete, people love to associate with winners. They’ll flock to them like bees to honey and shower them with adulation.
Winning carries with it a certain cache. There’s a strange aura that surrounds a winner; it’s as though these individuals (or teams) have cracked a mysterious code or figured something out that the rest of us can’t or ever will.
The rise in popularity as a result of winning is a powerful marketing strategy. It explains why so many top athletes and business executives are called upon to endorse products, write books and speak publicly, after they’ve reached the top of the mountain.
We want to hear from Lance Armstrong because he won the Tour de France seven consecutive times. Who wants to hear from the 10th place finisher?
We’ll read a book about Larry Ellison because he presides over the world’s largest enterprise software company. Who wants to read about a mediocre CEO whose company never made a dent?
Conversely, when you’re losing, support is hard to find, except if you’re the Toronto Maple Leafs hockey team. The Leafs are that rare exception in professional sports, a team that continues to lose, year after year, and yet fan support never seems to diminish.
When you’re losing in sports, business, entertainment or politics, you need all the free publicity you can get. But there’s the rub; you’re not going to get that publicity until you start performing at a high level.
If you want to generate some additional attention about yourself, your company or your product, without spending an extra nickel, then learn how to be a winner.
As your game improves, people will start to pay attention. Become tops in your chosen profession and watch the bees start buzzing.
Winning is an effective marketing strategy - To learn more about this author, visit Ross Fattori's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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