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Ross Fattori Articles

Written by: Ross Fattori

Seven easy ways to promote a new product or service - Click To Read Article
Inexpensive ways for companies to promote their products and services.

Adopting a Google mindset is good for business - Click To Read Article
Review of a non-fiction book entitled "What Would Google Do?" by Jeff Jarvis

Ghostwriting 101 - Click To Read Article
Some basic informaton about ghostwriting.

Sir Richard Branson – an unstoppable branding machine - Click To Read Article
How Sir Richard Brandon has defined the Virgin brand in his own image

Ted Turner’s autobiography contains lessons for life and business - Click To Read Article
Some insights gleaned from reading Ted Turner's 2008 autobiography, Call Me Ted.

Executing a strategic plan requires heavy lifting - Click To Read Article
The importance of executing a strategy to achieve a goal

10 questions to ask before your next client meeting - Click To Read Article
Ideas that could help to make your next client meeting more productive.

Are you a no show? - Click To Read Article
The importance of trying your best at work and in life.

10 rules for writing an effective press release - Click To Read Article
How to write an effective press release.

A Public Apology makes for good PR - Click To Read Article
Public apologies can serve as good PR, or they could backfire

Mike Horn’s Arctic adventure is a study in courage and willpower - Click To Read Article
Adventurer's solo adventure around the Arctic Circle offers lessons for life and work.

Andrew Sullivan on blogging - Click To Read Article
One of today's most respected writers and social commentators talks about the phenomenon of blogging.

Is your elevator pitch (essential message) clear and precise? - Click To Read Article
The importance of defining your product, service or business in a few simple and clear sentences.

You can’t automate customer service - Click To Read Article
Service-based companies must maintain a personal connection with their customers

10 simple rules to empower your writing - Click To Read Article
10 ideas to improve the quality of your writing.

The Vatican embraces YouTube - Click To Read Article
Creating an online video channel to broaden your brand

The perfect sales call - Click To Read Article
15 things to consider when making sales calls

Federer’s fifth-set stumble at the Australian Open - Click To Read Article
Confidence and skill are the by-products of a trusting mindset

10 reasons to contact your customers today - Click To Read Article
Contacting customers on a regular basis helps to cement relationships and secure future business.

Personal blogging is finished? Say it ain’t so - Click To Read Article
There's still room for new voices in the blogsphere

Angel Cabrera and the English language - Click To Read Article
Should one's inability to speak English handicap his or her marketing opportunities?

A public relations coup - Click To Read Article
How I got the Globe and Mail newspaper to feature me in a story about moonlighting.

Goal setting advice from the late John Updike - Click To Read Article
The importance of setting specific goals

Seek and ye shall find – the right information - Click To Read Article
Good information is all around you

Have you put in your 10,000 hours? - Click To Read Article
Length of time required to master a skill or craft

Companies should establish clear policies for social networking sites - Click To Read Article
Companies should establish clear guidelines governing social networking sites

Proctor & Gamble and Google swap employees - Click To Read Article
Temporary trading of employees in attempt to learn how other companies promote themselves

Advice for retailers during tough times: stay positive - Click To Read Article
How negative opinions from retail employees can lead to a drop in sales

Marketers, small business and Web 2.0 - Click To Read Article
Embracing new media

Blagojevich’s silence speaks volumes - Click To Read Article
Don't avoid the media during a crisis

Beware the Pocklingtons and Madoffs of this world - Click To Read Article
When selecting new partners, investors and customers, it's important to conduct due diligence

Replace ‘wait and see’ with ‘go and do’ - Click To Read Article
Increase sales and gain market share during a downturn slower economy

Cold calling is part of any sales process - Click To Read Article
Lessons learned from many years of cold calling

Markus Frind makes the cover of Inc. - Click To Read Article
Canadian entrepreneur, Markus Frind, makes the cover of Inc. magazine

Don't stop learning - Click To Read Article
The importance of staying informed about your business

Weight loss commercial is thin on credibility - Click To Read Article
Images should match the products you're trying to sell

Before launching your first blog - Click To Read Article
Things to consider before launching your first blog

Virgin Mobile embraces slow economy with “Screw You Recession” ad campaign - Click To Read Article
Virgin Mobile Canada rolls out cheeky new ad campaign to combat slowing economy.

Business coaches aren’t for everyone - Click To Read Article
A personal decision not to use a business coach

Artist Jeffrey Lipsky finds real-world success in the virtual world of Second Life - Click To Read Article
Painter uses virtual world to promote his works

Barack Obama scores a marketing home-run on The Tonight Show - Click To Read Article
Brief review of President Barack Obama's appearance on The Tonight Show

Pre-recorded phone messages do more harm than good - Click To Read Article
Think carefully about pre-recorded phone messages.

Winning is an effective marketing strategy - Click To Read Article
The more you win, the more attention you generate.

Twitter-savvy job applicants only need apply - Click To Read Article
Companies are favouring new hires who have social networking skills.

Who are you following on Twitter? - Click To Read Article
People you follow on Twitter are part of your public online profile.

Michael Moore – an evangelist for truth - Click To Read Article
Documentary filmmaker, Michael Moore, flexes his marketing muscle to challenge the status quo.





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