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3 Company Newsletter Marketing Tips That Will Skyrocket Your Profits

Guest post by: David Gruttadaurio

Article Overview: No single ad will ever bring in enough customers to keep a business thriving and successful. In fact it's been proven repeatedly most prospects will not respond to a marketing piece until at least the seventh exposure. This same principle applies to newsletters mailed to your customers.

3 Company Newsletter Marketing Tips That Will Skyrocket Your Profits

Have you have mailed a company newsletters in the past?

Did it fail miserably at producing any profits?

Are you so convinced that newsletters don't work that your mind is now slammed shut to the possibility of trying it again?

Granted, nearly every newsletter you've seen is painfully boring. You would be better off sending your customer a newspaper clipping or a recipe than a dull, dreary newsletter. But if you follow my advice, you will have a newsletter that will ATTRACT new customers, BUILD relationships and MAKE YOU MORE MONEY.

So, listen up.

Wipe the slate clean and let's start again. Forget everything you THINK you know about newsletters. Most of its BS anyway.

Keep reading to learn what only a handful of business owners know and even fewer will ever implement.

These three gems will give you an unfair advantage in your market, even when the competition is offering the same products and services.

3 Tips to Help You Make More Money with Newsletter Marketing

1. Avoid the Costliest Marketing Sin

Abandoning your clients is the cardinal sin made by businesses everywhere.

It's pretty darn simple: Ignore your customers and they just go away, never to be heard from again. Sometimes the pace is a slow trickle. Sometimes it's a tsunami. But the bottom line is they found a competitive offer elsewhere and took it. Why wouldn't they… YOU weren't there for them!

If you're a marketing sinner, you can repent.

Sending a monthly client newsletter can be your company's salvation.

Remember, people don't buy from businesses. They buy from people. That means you must first establish a relationship with your client and then continually nurture it.

Obviously, great service or products are required to get the relationship rolling. But what comes next is where most businesses drop the ball.

Once they get what they want… the customer's $$$… the relationship is over.

Sending a well-designed monthly newsletter rekindles your relationship with them.

It reinforces the friendly, professional competence you displayed and will continue to do so month after month. Mailing client newsletters will increase the LIFETIME VALUE of your clients. This means you will get more value and more money for the same costs.

2. Get the 'Best of the Best' Customers

Wouldn't it nice to have prospective customers call you that have already decided you are the company for them?

Yes, these creatures really do exist. And no, they're not aliens from another planet. These life-forms are called referrals.

Referrals are generally not price shoppers. Referrals have pretty much decided they want you. In fact, they're relieved to discover you! Why? Because you come recommended by someone they know and trust. You calm their fears of dealing with someone new.

In short, they are 'the best of the best' clients.

Where can you get referrals?

Virtually everyone gets some word-of-mouth business, but few understand how to produce a steady stream of referrals. Why wait for referrals to come to you? Just go and get them!

When you send your clients an interesting (key word) monthly (another key word) newsletter, you can count on getting referrals.

Here's why: First, you teach your client to give you referrals by telling them in the newsletter who has recently referred you. Plus, when you send them a dynamic newsletter that's fun to read, they unquestionably will pass it on to their friends.

Sending a monthly newsletter is a surefire way to increase your stream of referrals into a veritable torrent.

3. Keep Your Name Flashing Like a Neon Sign in Front of Your Customers

Bruce Barton, a founder of advertising giant BBDO (He's the second "B"), once wrote: "You can't advertise today and quit tomorrow. You're not talking to a mass meeting. You're talking to a parade."

This is Bruce's point:

Repetition is critical.

No single ad will ever bring in enough customers to keep a business thriving and successful. In fact it's been proven repeatedly most prospects will not respond to a marketing piece until at least the seventh exposure.

This same principle applies to the company newsletter mailed to your customers.

Sending a customer newsletter once or twice a year just isn't going to effective in getting into your client's awareness path. Even sending a quarterly newsletter is unproductive.

Think about it. Many people subscribe to a favorite monthly magazine. They expect it on a certain day of the month. If it doesn't arrive when expected, they get cranky.

A 'cool to read' monthly newsletter will be anticipated and perceived just like a monthly magazine.

And like magazines, a great newsletter has a shelf life. It can vary from a few hours to few days. Regularly send your clients a newsletter that gets passed on to others and it can hang around for weeks. And for its entire life, your name is front and center in your customer mind, flashing like a neon sign.

Well, there you have it.

Three no-holds barred, take-it-to-the-bank tips using a company newsletter that will send your bottom line screaming to the top of the sky.

So, who else is sick and tired of wasting money on marketing that doesn't work? Want a profit-producing, client-retention, referral-generating tool that really works? Begin developing your newsletter marketing program today.

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Article Tags: company newsletter, customer newsletter



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