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3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life

3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life
Free Download - 3 Company Newsletter Marketing Tips That Will Skyrocket Your Profits By David Gruttadaurio
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Tom did an incredible job. He was punctual and thorough. He made sure his client was satisfied… actually, more-than-satisfied.

Yet, two weeks later these same happy clients couldn't tell you the name of his company if their lives depended upon it. And the next time they need someone to do the same job? They'll start all over again by looking in the yellow pages.

There is a way you can keep your clients life. All you have to do is….

Publish a Client Newsletter

Client newsletters will build an iron cage around your clients so strong they would never even consider calling your competitors.

You must understand, it doesn't matter what business you're in, what service you offer or if you work in a small town or a large city. Life moves at the speed of light. And so does the awareness people have about you and your business. A monthly client newsletter will guarantee that you always stay in their 'awareness path.'

Here's Three Reasons To Start Publishing a Company Newsletter Now

FACT: Regular communication with your clients will separate you from the competition.

When your clients receive a personal custom newsletter from your company, it tells them you care about them; that you want to stay in touch. They will instantly recognize your company as a cut above the rest.

In addition, your newsletter is a golden opportunity to thank them again for their business. This thoughtful attention to your client reinforces the differences between you and the other companies.

BIG FACT: 75% of business (or buying) decisions are based on relationships.

Consumers buy from people they like. Don't you? Isn't it enjoyable to buy from someone that's pleasant and likable? It makes you feel good about your buying decision!

Every time the client receives your newsletter, it's another opportunity for them to get to know you a little better. A well-written monthly newsletter can build customer relationships that last a lifetime.

BIGGEST FACT OF ALL: It's harder to sell to a new client than it is to a current client.

Research by the Harvard Business School shows that the probability of selling services to a prospective customer is 1 in 16. However, the probability of selling services to a current customer is 1 in 2.

Despite these statistics, many businesses continue to spend a disproportionate amount of time on new client acquisition and ignore their existing client base.

Company newsletters offer an inexpensive, effective tool that companies can use to help equalize this imbalance and keep your brand in front of existing clients. At a minimum, client newsletters are a cost effective way to educate them on the range of services you provide. And it will set your business apart from the competition.

Professionally researched and well-written client newsletters are a proven, take-it-to-the-bank marketing strategy. Newsletter marketing will build iron cages of strong relationships around your clients. And they will buy from you over and over again.





3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life - To learn more about this author, visit David Gruttadaurio's Website.

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George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

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David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

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 About The Author


David Gruttadaurio
(Visit David's Website)
When Print Newsletter Marketing Expert David Gruttadaurio discovered the power of publishing and distributing a monthly print newsletter to attract and retain clients, he instantly tripled the sales of his service business. Now, he is revealing his bullet-proof plan to survive the new, emerging economy at his Profit Exploding Newsletter Secrets Website: http://www.NewslettersMadeForYou.com <<< Click here to claim your Free Gifts NOW!


David Gruttadaurio is a Gold author on EvanCarmichael.com
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