3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life
3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life
Yet, two weeks later these same happy clients couldn't tell you the name of his company if their lives depended upon it. And the next time they need someone to do the same job? They'll start all over again by looking in the yellow pages.
There is a way you can keep your clients life. All you have to do is….
Publish a Client Newsletter
Client newsletters will build an iron cage around your clients so strong they would never even consider calling your competitors.
You must understand, it doesn't matter what business you're in, what service you offer or if you work in a small town or a large city. Life moves at the speed of light. And so does the awareness people have about you and your business. A monthly client newsletter will guarantee that you always stay in their 'awareness path.'
Here's Three Reasons To Start Publishing a Client Newsletter Now
FACT: Regular communication with your clients will separate you from the competition.
When your clients receive a personal custom newsletter from your company, it tells them you care about them; that you want to stay in touch. They will instantly recognize your company as a cut above the rest.
In addition, your newsletter is a golden opportunity to thank them again for their business. This thoughtful attention to your client reinforces the differences between you and the other companies.
BIG FACT: 75% of business (or buying) decisions are based on relationships.
Consumers buy from people they like. Don't you? Isn't it enjoyable to buy from someone that's pleasant and likable? It makes you feel good about your buying decision!
Every time the client receives your newsletter, it's another opportunity for them to get to know you a little better. A well-written monthly newsletter can build customer relationships that last a lifetime.
BIGGEST FACT OF ALL: It's harder to sell to a new client than it is to a current client.
Research by the Harvard Business School shows that the probability of selling services to a prospective customer is 1 in 16. However, the probability of selling services to a current customer is 1 in 2.
Despite these statistics, many businesses continue to spend a disproportionate amount of time on new client acquisition and ignore their existing client base.
Client newsletters offer an inexpensive, effective tool that companies can use to help equalize this imbalance and keep your brand in front of existing clients. At a minimum, client newsletters are a cost effective way to educate them on the range of services you provide. And it will set your business apart from the competition.
Professionally researched and well-written client newsletters are a proven, take-it-to-the-bank marketing strategy. Newsletter marketing will build iron cages of strong relationships around your clients. And they will buy from you over and over again.
3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life - To learn more about this author, visit David Gruttadaurio's Website.
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Tom did an incredible job. He was punctual and thorough. He made sure his client was satisfied… actually, more-than-satisfied.
Yet, two weeks later these same happy clients couldn't tell you the name of his company if their lives depended upon it. And the next time they need someone to do the same job? They'll start all over again by looking in the yellow pages.
There is a way you can keep your clients life. All you have to do is….
Publish a Client Newsletter
Client newsletters will build an iron cage around your clients so strong they would never even consider calling your competitors.
You must understand, it doesn't matter what business you're in, what service you offer or if you work in a small town or a large city. Life moves at the speed of light. And so does the awareness people have about you and your business. A monthly client newsletter will guarantee that you always stay in their 'awareness path.'
Here's Three Reasons To Start Publishing a Client Newsletter Now
FACT: Regular communication with your clients will separate you from the competition.
When your clients receive a personal custom newsletter from your company, it tells them you care about them; that you want to stay in touch. They will instantly recognize your company as a cut above the rest.
In addition, your newsletter is a golden opportunity to thank them again for their business. This thoughtful attention to your client reinforces the differences between you and the other companies.
BIG FACT: 75% of business (or buying) decisions are based on relationships.
Consumers buy from people they like. Don't you? Isn't it enjoyable to buy from someone that's pleasant and likable? It makes you feel good about your buying decision!
Every time the client receives your newsletter, it's another opportunity for them to get to know you a little better. A well-written monthly newsletter can build customer relationships that last a lifetime.
BIGGEST FACT OF ALL: It's harder to sell to a new client than it is to a current client.
Research by the Harvard Business School shows that the probability of selling services to a prospective customer is 1 in 16. However, the probability of selling services to a current customer is 1 in 2.
Despite these statistics, many businesses continue to spend a disproportionate amount of time on new client acquisition and ignore their existing client base.
Client newsletters offer an inexpensive, effective tool that companies can use to help equalize this imbalance and keep your brand in front of existing clients. At a minimum, client newsletters are a cost effective way to educate them on the range of services you provide. And it will set your business apart from the competition.
Professionally researched and well-written client newsletters are a proven, take-it-to-the-bank marketing strategy. Newsletter marketing will build iron cages of strong relationships around your clients. And they will buy from you over and over again.
3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life - To learn more about this author, visit David Gruttadaurio's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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