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3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life

Written by: David Gruttadaurio

Article Overview: He was punctual and thorough. He made sure his client was satisfied… actually, more-than-satisfied. Yet, two weeks later these same happy clients couldn't tell you the name of his company if their lives depended upon it. And the next time they need someone to do the same job? They'll start all over again by looking in the yellow pages.

3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life

Tom did an incredible job. He was punctual and thorough. He made sure his client was satisfied… actually, more-than-satisfied.

Yet, two weeks later these same happy clients couldn't tell you the name of his company if their lives depended upon it. And the next time they need someone to do the same job? They'll start all over again by looking in the yellow pages.

There is a way you can keep your clients life. All you have to do is….

Publish a Client Newsletter

Client newsletters will build an iron cage around your clients so strong they would never even consider calling your competitors.

You must understand, it doesn't matter what business you're in, what service you offer or if you work in a small town or a large city. Life moves at the speed of light. And so does the awareness people have about you and your business. A monthly client newsletter will guarantee that you always stay in their 'awareness path.'

Here's Three Reasons To Start Publishing a Company Newsletter Now

FACT: Regular communication with your clients will separate you from the competition.

When your clients receive a personal custom newsletter from your company, it tells them you care about them; that you want to stay in touch. They will instantly recognize your company as a cut above the rest.

In addition, your newsletter is a golden opportunity to thank them again for their business. This thoughtful attention to your client reinforces the differences between you and the other companies.

BIG FACT: 75% of business (or buying) decisions are based on relationships.

Consumers buy from people they like. Don't you? Isn't it enjoyable to buy from someone that's pleasant and likable? It makes you feel good about your buying decision!

Every time the client receives your newsletter, it's another opportunity for them to get to know you a little better. A well-written monthly newsletter can build customer relationships that last a lifetime.

BIGGEST FACT OF ALL: It's harder to sell to a new client than it is to a current client.

Research by the Harvard Business School shows that the probability of selling services to a prospective customer is 1 in 16. However, the probability of selling services to a current customer is 1 in 2.

Despite these statistics, many businesses continue to spend a disproportionate amount of time on new client acquisition and ignore their existing client base.

Company newsletters offer an inexpensive, effective tool that companies can use to help equalize this imbalance and keep your brand in front of existing clients. At a minimum, client newsletters are a cost effective way to educate them on the range of services you provide. And it will set your business apart from the competition.

Professionally researched and well-written client newsletters are a proven, take-it-to-the-bank marketing strategy. Newsletter marketing will build iron cages of strong relationships around your clients. And they will buy from you over and over again.

Related Articles
  8 Ways That Client Newsletters Build a Fence Around Your Herd
  7 Newsletter Writing Secrets That Will Retain More Clients for Life
  E-newsletters: why they're good for business
  New Rules for Listening
  Company Newsletter Marketing Quiz: Is Your Print Newsletter A Pop Gun Or A Marketing Missile?

Article Tags: client newsletter, client newsletters, company newsletter, customer newsletter, newsletter marketing



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aweber - At RSC Business Group Inc., we plan on using Aweber for sending out Newsletters and to use as an autoresponder to inform clients of upcoming seminars they showed interest in attending.


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