3 Newsletter Marketing Tips That Will Skyrocket Your Profits
3 Newsletter Marketing Tips That Will Skyrocket Your Profits
Did it fail miserably at producing any profits?
Are you so convinced that newsletters don't work that your mind is now slammed shut to the possibility of trying it again?
Granted, nearly every newsletter you've seen is painfully boring. You would be better off sending your customer a newspaper clipping or a recipe than a dull, dreary newsletter. But if you follow my advice, you will have a newsletter that will ATTRACT new customers, BUILD relationships and MAKE YOU MORE MONEY.
So, listen up.
Wipe the slate clean and let's start again. Forget everything you THINK you know about newsletters. Most of its BS anyway.
Keep reading to learn what only a handful of business owners know and even fewer will ever implement.
These three gems will give you an unfair advantage in your market, even when the competition is offering the same products and services.
3 Tips to Help You Make More Money with Newsletter Marketing
1. Avoid the Costliest Marketing Sin
Abandoning your clients is the cardinal sin made by businesses everywhere.
It's pretty darn simple: Ignore your customers and they just go away, never to be heard from again. Sometimes the pace is a slow trickle. Sometimes it's a tsunami. But the bottom line is they found a competitive offer elsewhere and took it. Why wouldn't they… YOU weren't there for them!
If you're a marketing sinner, you can repent.
Sending a monthly client newsletter can be your company's salvation.
Remember, people don't buy from businesses. They buy from people. That means you must first establish a relationship with your client and then continually nurture it.
Obviously, great service or products are required to get the relationship rolling. But what comes next is where most businesses drop the ball.
Once they get what they want… the customer's $$$… the relationship is over.
Sending a well-designed monthly newsletter rekindles your relationship with them.
It reinforces the friendly, professional competence you displayed and will continue to do so month after month. Mailing client newsletters will increase the LIFETIME VALUE of your clients. This means you will get more value and more money for the same costs.
2. Get the 'Best of the Best' Customers
Wouldn't it nice to have prospective customers call you that have already decided you are the company for them?
Yes, these creatures really do exist. And no, they're not aliens from another planet. These life-forms are called referrals.
Referrals are generally not price shoppers. Referrals have pretty much decided they want you. In fact, they're relieved to discover you! Why? Because you come recommended by someone they know and trust. You calm their fears of dealing with someone new.
In short, they are 'the best of the best' clients.
Where can you get referrals?
Virtually everyone gets some word-of-mouth business, but few understand how to produce a steady stream of referrals. Why wait for referrals to come to you? Just go and get them!
When you send your clients an interesting (key word) monthly (another key word) newsletter, you can count on getting referrals.
Here's why: First, you teach your client to give you referrals by telling them in the newsletter who has recently referred you. Plus, when you send them a dynamic newsletter that's fun to read, they unquestionably will pass it on to their friends.
Sending a monthly newsletter is a surefire way to increase your stream of referrals into a veritable torrent.
3. Keep Your Name Flashing Like a Neon Sign in Front of Your Customers
Bruce Barton, a founder of advertising giant BBDO (He's the second "B"), once wrote: "You can't advertise today and quit tomorrow. You're not talking to a mass meeting. You're talking to a parade."
This is Bruce's point:
Repetition is critical.
No single ad will ever bring in enough customers to keep a business thriving and successful. In fact it's been proven repeatedly most prospects will not respond to a marketing piece until at least the seventh exposure.
This same principle applies to newsletters mailed to your customers.
Sending a newsletter once or twice a year just isn't going to effective in getting into your client's awareness path. Even sending a quarterly newsletter is unproductive.
Think about it. Many people subscribe to a favorite monthly magazine. They expect it on a certain day of the month. If it doesn't arrive when expected, they get cranky.
A 'cool to read' monthly newsletter will be anticipated and perceived just like a monthly magazine.
And like magazines, a great newsletter has a shelf life. It can vary from a few hours to few days. Regularly send your clients a newsletter that gets passed on to others and it can hang around for weeks. And for its entire life, your name is front and center in your customer mind, flashing like a neon sign.
Well, there you have it.
Three no-holds barred, take-it-to-the-bank tips using newsletters that will send your bottom line screaming to the top of the sky.
So, who else is sick and tired of wasting money on marketing that doesn't work? Want a profit-producing, client-retention, referral-generating tool that really works? Begin developing your newsletter marketing program today.
3 Newsletter Marketing Tips That Will Skyrocket Your Profits - To learn more about this author, visit David Gruttadaurio's Website.
Like this article? Share it with your friends
Have you have mailed client newsletters in the past?
Did it fail miserably at producing any profits?
Are you so convinced that newsletters don't work that your mind is now slammed shut to the possibility of trying it again?
Granted, nearly every newsletter you've seen is painfully boring. You would be better off sending your customer a newspaper clipping or a recipe than a dull, dreary newsletter. But if you follow my advice, you will have a newsletter that will ATTRACT new customers, BUILD relationships and MAKE YOU MORE MONEY.
So, listen up.
Wipe the slate clean and let's start again. Forget everything you THINK you know about newsletters. Most of its BS anyway.
Keep reading to learn what only a handful of business owners know and even fewer will ever implement.
These three gems will give you an unfair advantage in your market, even when the competition is offering the same products and services.
3 Tips to Help You Make More Money with Newsletter Marketing
1. Avoid the Costliest Marketing Sin
Abandoning your clients is the cardinal sin made by businesses everywhere.
It's pretty darn simple: Ignore your customers and they just go away, never to be heard from again. Sometimes the pace is a slow trickle. Sometimes it's a tsunami. But the bottom line is they found a competitive offer elsewhere and took it. Why wouldn't they… YOU weren't there for them!
If you're a marketing sinner, you can repent.
Sending a monthly client newsletter can be your company's salvation.
Remember, people don't buy from businesses. They buy from people. That means you must first establish a relationship with your client and then continually nurture it.
Obviously, great service or products are required to get the relationship rolling. But what comes next is where most businesses drop the ball.
Once they get what they want… the customer's $$$… the relationship is over.
Sending a well-designed monthly newsletter rekindles your relationship with them.
It reinforces the friendly, professional competence you displayed and will continue to do so month after month. Mailing client newsletters will increase the LIFETIME VALUE of your clients. This means you will get more value and more money for the same costs.
2. Get the 'Best of the Best' Customers
Wouldn't it nice to have prospective customers call you that have already decided you are the company for them?
Yes, these creatures really do exist. And no, they're not aliens from another planet. These life-forms are called referrals.
Referrals are generally not price shoppers. Referrals have pretty much decided they want you. In fact, they're relieved to discover you! Why? Because you come recommended by someone they know and trust. You calm their fears of dealing with someone new.
In short, they are 'the best of the best' clients.
Where can you get referrals?
Virtually everyone gets some word-of-mouth business, but few understand how to produce a steady stream of referrals. Why wait for referrals to come to you? Just go and get them!
When you send your clients an interesting (key word) monthly (another key word) newsletter, you can count on getting referrals.
Here's why: First, you teach your client to give you referrals by telling them in the newsletter who has recently referred you. Plus, when you send them a dynamic newsletter that's fun to read, they unquestionably will pass it on to their friends.
Sending a monthly newsletter is a surefire way to increase your stream of referrals into a veritable torrent.
3. Keep Your Name Flashing Like a Neon Sign in Front of Your Customers
Bruce Barton, a founder of advertising giant BBDO (He's the second "B"), once wrote: "You can't advertise today and quit tomorrow. You're not talking to a mass meeting. You're talking to a parade."
This is Bruce's point:
Repetition is critical.
No single ad will ever bring in enough customers to keep a business thriving and successful. In fact it's been proven repeatedly most prospects will not respond to a marketing piece until at least the seventh exposure.
This same principle applies to newsletters mailed to your customers.
Sending a newsletter once or twice a year just isn't going to effective in getting into your client's awareness path. Even sending a quarterly newsletter is unproductive.
Think about it. Many people subscribe to a favorite monthly magazine. They expect it on a certain day of the month. If it doesn't arrive when expected, they get cranky.
A 'cool to read' monthly newsletter will be anticipated and perceived just like a monthly magazine.
And like magazines, a great newsletter has a shelf life. It can vary from a few hours to few days. Regularly send your clients a newsletter that gets passed on to others and it can hang around for weeks. And for its entire life, your name is front and center in your customer mind, flashing like a neon sign.
Well, there you have it.
Three no-holds barred, take-it-to-the-bank tips using newsletters that will send your bottom line screaming to the top of the sky.
So, who else is sick and tired of wasting money on marketing that doesn't work? Want a profit-producing, client-retention, referral-generating tool that really works? Begin developing your newsletter marketing program today.
3 Newsletter Marketing Tips That Will Skyrocket Your Profits - To learn more about this author, visit David Gruttadaurio's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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