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Kill Off The Competition With A Company Newsletter

Written by: David Gruttadaurio

Article Overview: Company newsletters done right can be deadly marketing weapons. Please read at your own risk!

Kill Off The Competition With A Company Newsletter

Have you have mailed a company newsletter in the past?

Did it fail miserably at producing any profits?

Are you so convinced a company newsletter doesn't work that your mind has slammed shut to the possibility of trying it again?

Yes, I know. Nearly every newsletter you've seen is painfully boring. You would be better off sending your company a newspaper clipping or a recipe than a dull, dreary newsletter. But... if you follow my advice, you will have a company newsletter that will ATTRACT new customers, BUILD relationships and MAKE YOU MORE MONEY.

So, listen up.

Wipe the slate clean and let's start again. Forget everything you THINK you know about print newsletters. Most of its BS anyway.

Keep reading to learn what only a handful of business owners know and even fewer will ever implement.

These three gems will murder the competition - even if they are offering the same products and services.

1. Avoid the Costliest Marketing Sin

Abandoning your customers is the cardinal sin made by businesses everywhere.

When you ignore your clients... they just go away, never to be heard from again. Can you blame them? YOU weren't there for them!

If you're a marketing sinner, redeem yourself by sending a monthly company newsletter to your customers.

People don't buy from businesses. They buy from people. Once you establish a relationship with your customer, you must continually nurture it.

Obviously, great service or products are needed to get the relationship rolling. But what comes next is where most businesses drop the ball.

Once they get what they want... the consumer's $$$... the relationship is over.

Sending a well-designed monthly newsletter rekindles your relationship with them.

It reinforces the friendly, professional competence you displayed and will continue to do so month after month. Mailing a company newsletter will increase the LIFETIME VALUE of your customers. This means more value and more money for the same investment.

2. Get the ‘Best of the Best' Customers

Wouldn't it nice to have people call you that have already decided you are the company for them?

We're talking about referrals. Here's why you got to love them;

-- They're generally not price shoppers.

-- Referrals have pretty much decided they want you.

-- They're relieved to have discovered you! You calm their fears of dealing with someone new because someone they know and trust recommended you.

Virtually everyone gets some word-of-mouth business, but few understand how to produce a steady stream of referrals.

When you send a company newsletter that is interesting (key word), regularly (another key word), you can count on getting referrals.

Here's why:

First, you teach your clients to give you referrals by telling them in the newsletter who's recently referred you. Plus, sending a dynamic print newsletter that's fun to read, it will get passed it on to their friends, family and co-workers.

3. Keep Your Name Flashing Like a Neon Sign in Your Company's Mind

Bruce Barton, a founder of advertising giant BBDO (He's the second "B"), once wrote: "You can't advertise today and quit tomorrow. You're not talking to a mass meeting. You're talking to a parade."

This is Bruce's point:

Repetition is critical.

No single ad will ever bring in enough customers to keep a business thriving and successful. In fact it's been proven repeatedly most prospects will not respond to a marketing piece until at least the seventh exposure.

This same principle applies to company newsletters.

Sending a newsletter once or twice a year just isn't going to effective in getting into your company's awareness path. Even sending a quarterly newsletter is unproductive.

Think about it. Many people subscribe to a favorite monthly magazine. They expect it on a certain day of the month. If it doesn't arrive when expected, they get cranky.

Like magazines, a great print newsletter has a shelf life. It can vary from a few hours to several days. And for its entire life, your name is front and center in your company mind, flashing like a neon sign.

The bottom line

There you have it. Three no-holds barred, take-it-to-the-bank tips about newsletters that will send your bottom line screaming to the top of the sky.

So, who else is sick and tired of wasting money on marketing that doesn't work? Want a profit-producing, company-retention, referral-generating tool that really works?

Begin eliminating the competition today with your company print newsletter marketing program.

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  “The Top Ten Benefits Of An E-Newsletter, According To Your Strategic Thinking Business Coach”
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  3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life

Article Tags: company newsletter, company newsletters, print newsletter, print newsletters



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