Tweet

Print Newsletters vs. Email Newsletters - 6 Reasons Why You Should NOT Just Do an Ezine

Written by: David Gruttadaurio

Article Overview: 6 Ways A Print Newsletter beats Email Newsletters - And Why They Need to be Part of Your Marketing Mix

Print Newsletters vs. Email Newsletters - 6 Reasons Why You Should NOT Just Do an Ezine

With everyone bombarded by email overload, do you really think your ezine is being read?

A Nielsen Norman Group Report revealed that the typical email newsletter gets 51 seconds of your reader's time.

That was three years ago. Today, many say its closer to 26 seconds. And, that's if your email newsletter is even opened.

You're Not as Popular as You Think

While you believe YOUR ezines are special and opened like gifts on Christmas morning, remember this: Dozens of emails are routinely wiped out daily in one swoop with the push of the delete key.

Even if the reader recognizes your name, you can be expunged just because they're having a busy day or your email got caught in a large block of spam.

Now, I'm not suggesting that you stop doing email newsletters. In fact, I advise you to do an email newsletter on a weekly basis. But, I also suggest doing a monthly printed company newsletter, too.

Here's why...

6 Ways A Print Newsletter Beats Email Newsletters – And Why They Need to Be Part of Your Marketing Mix

1. Printed mail gets delivered – It's never blocked or caught in spam filters. Faulty connections, email authentication and webmail service idiosyncrasies are not issues. And, you have no worries about connection speeds.

2. Print newsletters have more perceived value – Think about it: How many companies are willing to do this? Your clients aren't stupid. They understand the energy, cost and time required to send them a great company newsletter every month. It will get their immediate attention.

3. Print newsletters let you use unlimited amount of images – A picture really is worth a thousand words. Print newsletters are not shackled by bandwidth. That means you can use a variety of text, graphics and formatting styles to capture the interest of your clients.

4. Print newsletter are sticky - Print newsletters have great 'hang-time'. Not only are they likely to be read from start to finish, they usually get passed around. Hand-along readership can be as high as four-to-one. Talk about free marketing!

5. Print newsletters offer convenient and comfortable reading - Printed newsletters are much easier on the eyes. Reading articles of any length on a computer screen is uncomfortable and often inconvenient. Plus, a print newsletter allows you to mark sections you find interesting, take it to work and leave it there to be picked up by workmates.

6. Print newsletters stand out and get noticed – By using color, logos and a familiar return address, a print newsletter is easy to spot. With an inbox filled with subject lines, every message looks the same.

Here's Your Best Bet

Make no mistake. There is a place for electronic communication with your customers. Websites and email are an important part of any business.

But the hands down best choice for keeping customers and getting more referrals and building relationships is to include a printed company newsletter in your marketing mix

You can even offer your customers a choice. They will see that you really care about what they want, not just what you are willing to provide for them.

And that's what relationship marketing is all about, isn't it?

Related Articles
  Should the Print Newsletter Just Die - And Let Ezines Takeover?
  Should the Print Newsletter Die - And Let Ezines Takeover?
  E-newsletters: why they're good for business
  Why Waste Time On a Company Newsletter?
  Newsletters by Numbers - Stuff Every Newsletter Must Have

Article Tags: company newsletter, email newsletter, ezine, print newslettr, relationship marketing



Related Forum Posts
Do webinars really work? - Since I began this website I've received numerous offers to put on webinars. My concern has always been the time and effort put into creating the webinars versus written content and the ability to rank in search engines for webinats versus articles. To date I have not done a webinar from my site. I was reading Inc's Sales & Marketing section and they had an article profiling a company, LeanLogistics which tested newsletter vs. webinar marketing campaigns. The results? The newsletters yielded double the sales leads at one sixth the cost of the webinars. According to LeanLogistics it was because: - Newsletters can be emailed multiple times - Newsletters can sit in a client's inbox for many days - If a client does not visit the webinar at the appointed time they will not get the information and will not go back to it even if it is available online anytime afterwards Have any of you found success with webinars or do you prefer the traditional written content method of marketing?
aweber - At RSC Business Group Inc., we plan on using Aweber for sending out Newsletters and to use as an autoresponder to inform clients of upcoming seminars they showed interest in attending.
Web magazine publisher - My duties 1) Research the articles that goes into each of my webzines - science fiction in all media, various sports (Yay, Lady Vols, 8th championship in 2008, by the way!) 2) Write the articles 3) Format and upload them to the web 4) Email and network various contacts to get out the word that new articles are available. 5) Email authors, actors, etc. etc. to see if they want to do interviews. 6) Advertise for more contributors - and then edit and upload their material!
Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
Re: Online Article Marketing - Free & Done Correctly - hi, i write my articles myself and i submit them to Ezine aritcles.i think 3 articles a week is practical enough for beginners and if possible one article a day.As you get along you can increase the number of articles you write a day.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Attracting Passionate Employees

How to Ask for a Flexible Work Arrangement

Sales Training – Top Salespeople Are Not Dunces

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.