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David Gruttadaurio Articles

Written by: David Gruttadaurio

5 Reasons Why No One Reads Your Company Newsletter - Click To Read Article
There could be a hundred reasons why your company newsletter isn’t getting the results you expect. And almost all of those reasons have the same specific problem...

6 Killer Newsletter Ideas For When You’re Really Stuck! - Click To Read Article
Every newsletter writer has faced the dreaded 'white page' syndrome... no matter what you do - you're idea deficient. Here are six ways to crush writer’s block and open the floodgates to tons of fresh newsletter ideas.

Company Newsletter Marketing Quiz: Is Your Print Newsletter A Pop Gun Or A Marketing Missile? - Click To Read Article
Give your company newsletter a much needed makeover... Your competitors will never know what hit them...

10 Ways to Stop Attracting New Clients & Kill Your Small Business in a Recession - Click To Read Article
Your clients are the most valuable asset you have. By using attentive, relationship-building marketing strategies like distributing a print newsletter, create a bond that will allow you to weather any type of economic environment.

Should the Print Newsletter Die - And Let Ezines Takeover? - Click To Read Article
Print newsletters should have died a long time ago... here are 5 reasons why a printed company newsletter is still around...

3 Little Known Facts About Customer Newsletters That Will Get and Keep Clients For Life - Click To Read Article
He was punctual and thorough. He made sure his client was satisfied… actually, more-than-satisfied. Yet, two weeks later these same happy clients couldn't tell you the name of his company if their lives depended upon it. And the next time they need someone to do the same job? They'll start all over again by looking in the yellow pages.

Print Newsletters vs. Email Newsletters - 6 Reasons Why You Should NOT Just Do an Ezine - Click To Read Article
6 Ways A Print Newsletter beats Email Newsletters - And Why They Need to be Part of Your Marketing Mix

Should the Print Newsletter Just Die - And Let Ezines Takeover? - Click To Read Article
There's no question about it. Printed newsletters should have died a long time ago. But a funny thing happened on the way to the funeral. The printed company newsletter has suddenly became Lazarus - and a resurrection took place.

Get More Referrals: How A Company Newsletter Creates a Constant Stream of Referrals - Click To Read Article
Your existing customers are your best sales people. They will continue to call you and REFER you if they are reminded to do so. A monthly company newsletter is a friendly reminder in an interesting and non-intrusive way

Marketing with Newsletters: Is Your Company Newsletter Boring Your Customers to Death? - Click To Read Article
The typical company newsletter is one of the most mind-numbing, agonizingly boring pieces of mail ever sent to consumers. If you're making this newsletter marketing mistake, don't worry. It's not your fault. No one ever taught you the system, until now.

Discrimination and Your Customers - Choose Your Clients Wisely - Click To Read Article
You don't have to work for everyone... and you shouldn't want to, either. I decided to fire her as a client. I called her back and told we wouldn't be providing our service for her. She was incredulous. "You mean even though I agreed to pay your price, you still won't clean my carpet"? Yep, you got it.

7 Newsletter Writing Secrets That Will Retain More Clients for Life - Click To Read Article
Understand the elements of a successful newsletter to capture and keep customers that would love to spend their money with you forever.

8 Ways That Client Newsletters Build a Fence Around Your Herd - Click To Read Article
They're out there. Waiting and watching; ready to pounce on your clients. Your competitors want 'em and if you're not on the lookout, they'll steal your 'herd' right out from under your nose. Sending a client newsletter every month will stop these thievin' poachers and rustlers. This is exactly how...

7 Print Newsletter Design Tips to Get Your Client Newsletter Opened & Read Every Time - Click To Read Article
Ignoring your company newsletter packaging or formatting is like giving your clients a lovely gift... and then wrapping it with duct tape and plain brown paper. These seven newsletter design rules make sure your customer print newsletter doesn't get trashed.

3 Company Newsletter Marketing Tips That Will Skyrocket Your Profits - Click To Read Article
No single ad will ever bring in enough customers to keep a business thriving and successful. In fact it's been proven repeatedly most prospects will not respond to a marketing piece until at least the seventh exposure. This same principle applies to newsletters mailed to your customers.

Kill Off The Competition With A Company Newsletter - Click To Read Article
Company newsletters done right can be deadly marketing weapons. Please read at your own risk!





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