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Be Your Own Publicist: How to Write Savvy Online Press Releases

Be Your Own Publicist: How to Write Savvy Online Press Releases

Before you write online press releases, you need to arm yourself with a few basic journalistic writing tricks. It also helps to understand the media and how they think and operate. If you follow these basic steps, you can act as your own publicist (while saving a few dollars in the process). These writing tips will teach you how to write an effective press release that will outshine your online competition.

Write "newsworthy" online press releases. Do not write press releases that read like a sales advertisement. A press release is used to inform media outlets of a company's news. A newsworthy angle could be your company just acquired a new facility or made a new advancement in technology. A press release is formatted in AP-Style. (Apstylebook.com). Press releases need to answer the five W's: Who, What, Where, When and Why.

Start strong and stick with the facts. Your headline and first paragraph summarizes the story and the rest of the paragraphs provide the details. Don't stuff press releases with "fluff" - stick to the facts. You only have a few seconds to grab the media's or reader's attention. If have a weak opening, your story will be lost in cyber space - literally! A well-written online press release should be between 300 - 800 words.

Eliminate industry jargon. The fastest way to lose your reader is to use excessive jargon in press releases. Every industry has specific jargon. It's okay to use a few industry terms but make sure you further explain in "lay person's" language. Maintain simplicity with your words - remember less is more!

Good grammar wins every time. Always write in the third person and do not use superlatives (examples: very, extremely, youngest, oldest, richest, etc). Use active voice and strong verbs. Headlines should be tight and succinct (no more than 80 characters). A big no-no: don't write headlines in caps. Write short sentences and paragraphs. Add one space between paragraphs. Always edit (use spell and grammar check) before you send out to online media outlets. For more grammar tips check out "The Elements of Style" Crockford.com/wrrrld/style.html

Add search engine optimized (SEO) keywords. These SEO tricks will help search engines pick up online press releases:

  •  Use keyword in the first paragraph.
  •  Sprinkle keywords throughout the rest of the paragraphs (don't stuff keywords just for the sake of adding keywords).
  •  Use keyword at least once in your closing paragraph.
  •  Hyperlink company's URLs in the first paragraph.
  •  Use keyword-rich links throughout press releases. If you have a few extra marketing dollars in your pocket, use press release distribution services that offer this service for an extra fee (Prweb.com).





Be Your Own Publicist How to Write Savvy Online Press Releases - To learn more about this author, visit Zeke Camusio's Website.

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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
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Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

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Zeke Camusio
(Visit Zeke's Website) Zeke Camusio is a serial entrepreneur. His sixth endeavor, The Outsourcing Company, is a web design agency with offices in Aspen, CO and New York. Zeke's blog, Let's Do It! is a great Internet marketing and entrepreneurship resource for all those who want to start or grow a business of their own. Check out Zeke's blog at www.TheOutsourcingCompany.com/blog. Join Zeke's Facebook Group: http://www.facebook.com/group.php?g id=52648031032

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