Blog Marketing 10 Great Tips to Get Readers to Keep Coming Back to Your Business Blog
Blog Marketing 10 Great Tips to Get Readers to Keep Coming Back to Your Business Blog
1. Get a Personal Domain Name
Your business will definitely seem more professional and serious if your blog’s URL doesn’t end with blogspot.com or wordpress.com. It is extremely affordable (only $8 a year!) to get your own domain name. It makes even more sense for a business if you compare this expense to traditional marketing costs.
2. Always Include Related Posts
Consider that with one visit, someone may actually end up seeing 2, 3, or 4 more articles. And might even end up finding an article they enjoyed more than the one that brought them to the blog in the first place. You can show related posts in two ways: a) reference previous articles with links included directly within the body of the text, or b) use a plugin to automatically generate them.
3. Hint at Upcoming Content
Post great, valuable contributions, then promise Part 2. Develop a series of in-depth related articles for one really great topic. Or simply give them a taste, a teaser of which fascinating aspect of the industry you’ll cover next. Make the reader feel that if they don’t subscribe, they’ll be missing out on something.
4. Exchange Guest Posts
Contact a blogger from within your industry and offer to contribute valuable insights, with of course, the offer to reciprocate. Think about it. You can have a guest blogger (a writer/author/specialist with a serious, professional rep is always the best, or at least someone with some experience in the industry) and make an appearance in another’s blog to not only share your interesting contributions, but also direct readers back to your own blog.
5. Interact with Your Readers
Read and reply to comments. Try to get to know your audience. After a while you may see the same names keep popping up, so acknowledge them, thank them for their remarks, and tell them you appreciate them. More importantly, answer their questions. You may even dedicate a few posts to frequently asked questions/doubts. Soon you’ll develop a loyal following.
6. Comment on Your Readers’ Blogs
This will give your blog more credit and a more serious standing in the community, as people get the idea that you’re not the superstar of the blogging universe, and you take the time to read and find out what others are saying about the topics you cover.
7. Start a Web 2.0 Marketing Campaign for Your Blog
The main goal of any marketing campaign is to spread the word, create a buzz and get people talking about your blog. There are social networking sites where you can promote your blog. Among the most popular today are Facebook, LinkedIn, MySpace, Twitter, Flickr, just to name a few.
8. Offer a Print Version of Your Posts
Although most people read content directly from their computer screen, it’s always a great idea to give users the option to print your articles. Those that appreciate this will surely keep returning to your blog.
9. Encourage Readers to Subscribe Via E-mail
Naturally, you can have people subscribe to your RSS Feed, but e-mail subscriptions are all the more effective. Your loyal readers will be able to receive word about your latest post, the moment it’s posted, directly sent to their inbox. It’s a great way to remind them about your blog and keep them coming back for more.
10. Do not Restrict Access
Do not, in any way, shape, or form, set obstacles for your readers, like requiring them to log on before leaving comments. This will only discourage them, and they´ll never come back to your blog.
The importance of having a loyal following cannot be overstated. Loyal readers will not only come back for more of what they like, but will also spread the word about what you’re doing and what valuable contributions, guidance, insights, you offer to the community. Can you think of a better way to promote your services?
Blog Marketing 10 Great Tips to Get Readers to Keep Coming Back to Your Business Blog - To learn more about this author, visit Zeke Camusio's Website.
Like this article? Share it with your friends
But if you’re using your blog to connect to others in your field, to contribute useful knowledge, share your expertise, and ultimately promote your business and services, you have to do things that high-school students and grandmothers don’t take the time to do. These things could boost your blog’s traffic and give your business more exposure than you ever thought possible.
1. Get a Personal Domain Name
Your business will definitely seem more professional and serious if your blog’s URL doesn’t end with blogspot.com or wordpress.com. It is extremely affordable (only $8 a year!) to get your own domain name. It makes even more sense for a business if you compare this expense to traditional marketing costs.
2. Always Include Related Posts
Consider that with one visit, someone may actually end up seeing 2, 3, or 4 more articles. And might even end up finding an article they enjoyed more than the one that brought them to the blog in the first place. You can show related posts in two ways: a) reference previous articles with links included directly within the body of the text, or b) use a plugin to automatically generate them.
3. Hint at Upcoming Content
Post great, valuable contributions, then promise Part 2. Develop a series of in-depth related articles for one really great topic. Or simply give them a taste, a teaser of which fascinating aspect of the industry you’ll cover next. Make the reader feel that if they don’t subscribe, they’ll be missing out on something.
4. Exchange Guest Posts
Contact a blogger from within your industry and offer to contribute valuable insights, with of course, the offer to reciprocate. Think about it. You can have a guest blogger (a writer/author/specialist with a serious, professional rep is always the best, or at least someone with some experience in the industry) and make an appearance in another’s blog to not only share your interesting contributions, but also direct readers back to your own blog.
5. Interact with Your Readers
Read and reply to comments. Try to get to know your audience. After a while you may see the same names keep popping up, so acknowledge them, thank them for their remarks, and tell them you appreciate them. More importantly, answer their questions. You may even dedicate a few posts to frequently asked questions/doubts. Soon you’ll develop a loyal following.
6. Comment on Your Readers’ Blogs
This will give your blog more credit and a more serious standing in the community, as people get the idea that you’re not the superstar of the blogging universe, and you take the time to read and find out what others are saying about the topics you cover.
7. Start a Web 2.0 Marketing Campaign for Your Blog
The main goal of any marketing campaign is to spread the word, create a buzz and get people talking about your blog. There are social networking sites where you can promote your blog. Among the most popular today are Facebook, LinkedIn, MySpace, Twitter, Flickr, just to name a few.
8. Offer a Print Version of Your Posts
Although most people read content directly from their computer screen, it’s always a great idea to give users the option to print your articles. Those that appreciate this will surely keep returning to your blog.
9. Encourage Readers to Subscribe Via E-mail
Naturally, you can have people subscribe to your RSS Feed, but e-mail subscriptions are all the more effective. Your loyal readers will be able to receive word about your latest post, the moment it’s posted, directly sent to their inbox. It’s a great way to remind them about your blog and keep them coming back for more.
10. Do not Restrict Access
Do not, in any way, shape, or form, set obstacles for your readers, like requiring them to log on before leaving comments. This will only discourage them, and they´ll never come back to your blog.
The importance of having a loyal following cannot be overstated. Loyal readers will not only come back for more of what they like, but will also spread the word about what you’re doing and what valuable contributions, guidance, insights, you offer to the community. Can you think of a better way to promote your services?
Blog Marketing 10 Great Tips to Get Readers to Keep Coming Back to Your Business Blog - To learn more about this author, visit Zeke Camusio's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Zeke's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Network More Effectively Competetive Advantage Article Campaigns to Customers Corporate Secrets Your Life Your Legacy |
|
 | ||
 |
Top 50 Marketing Blogs
Top Marketing Blogs of 2010 | |
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||