Five Search Engine Optimization (SEO) Tips and Tricks
Five Search Engine Optimization (SEO) Tips and Tricks
Today I will share 5 SEO secrets that we use with our clients from all over the world. These secrets won’t rank you first by themselves; there is a lot more that you need to do, but these tips will definitely make a huge difference.
Forget About Meta Keywords and Submitting Your Site to Google
2002 is long gone; rules have changed. Meta keywords won’t help you at all and you don’t need to submit your website to Google; they will find it.
Avoid Over-Optimization
If your idea of SEO is writing a page and putting your keyword in it 50 times, forget it. If all the links pointing to your site have the same anchor text, that will affect you too. Make your content and backlinks look natural. Write for your visitors, not the search engines. A great website with outstanding information will get a lot more links than an over-optimized site.
Target Several Keywords on One Page
Choose a main keyword and then think of 5-10 keyword modifiers. For example, if your main keyword is “cowhide rugs”, add words before and after to go after secondary keywords as well. Some of these keywords could be “buy cowhide rugs”, “cowhide rugs store”, “black cowhide rugs”, etc. Notice that all these keywords have the main keyword in them.
Get Links from Social Media Sites
The advantage of social media sites is that most of them have a lot of authority and trust. Links from these sites will be worth a lot. On the downside, anybody can get links from these social media sites, but they can still help you a lot.
Some of these sites are Squidoo, HubPages, NewsVine, BizHeat, KillerStartups and Twitter (links in the bio section aren’t “nofollow”). SEOmoz has, in my opinion, the best list of social media sites you can easily get links from. You can find it here: seomoz.org/social-directory
Don’t Overlook the Holy Grail of Link Sources
I can’t believe how many people skip this step. The best place to start looking for links is people that you know and you have relationships with. We all have friends and relatives with blogs or websites. I am sure that your company has vendors; ask these people to link to you as their client. Ask your clients to link to you. Ask the organizations you belong to. How about the chamber of commerce in your city? How about local universities, libraries and community colleges?
Here’s something to keep in mind: people love linking to great content. They don’t link to commercial sites as much. So create great content and become THE place people want to go to find information about the kind of product you sell. If your information is useful, many people in your industry will love to list you on their lists of useful resources.
Five Search Engine Optimization SEO Tips and Tricks - To learn more about this author, visit Zeke Camusio's Website.
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Google is “Yellow Pages on Steroids”. Several businesses that used to be tiny are now 10 times bigger because of Google. Some of them hired SEO firms and others ranked their own websites. Some people even ranked first by accident. They created a website a long time ago, published some great information and time did the rest of the work.
Today I will share 5 SEO secrets that we use with our clients from all over the world. These secrets won’t rank you first by themselves; there is a lot more that you need to do, but these tips will definitely make a huge difference.
Forget About Meta Keywords and Submitting Your Site to Google
2002 is long gone; rules have changed. Meta keywords won’t help you at all and you don’t need to submit your website to Google; they will find it.
Avoid Over-Optimization
If your idea of SEO is writing a page and putting your keyword in it 50 times, forget it. If all the links pointing to your site have the same anchor text, that will affect you too. Make your content and backlinks look natural. Write for your visitors, not the search engines. A great website with outstanding information will get a lot more links than an over-optimized site.
Target Several Keywords on One Page
Choose a main keyword and then think of 5-10 keyword modifiers. For example, if your main keyword is “cowhide rugs”, add words before and after to go after secondary keywords as well. Some of these keywords could be “buy cowhide rugs”, “cowhide rugs store”, “black cowhide rugs”, etc. Notice that all these keywords have the main keyword in them.
Get Links from Social Media Sites
The advantage of social media sites is that most of them have a lot of authority and trust. Links from these sites will be worth a lot. On the downside, anybody can get links from these social media sites, but they can still help you a lot.
Some of these sites are Squidoo, HubPages, NewsVine, BizHeat, KillerStartups and Twitter (links in the bio section aren’t “nofollow”). SEOmoz has, in my opinion, the best list of social media sites you can easily get links from. You can find it here: seomoz.org/social-directory
Don’t Overlook the Holy Grail of Link Sources
I can’t believe how many people skip this step. The best place to start looking for links is people that you know and you have relationships with. We all have friends and relatives with blogs or websites. I am sure that your company has vendors; ask these people to link to you as their client. Ask your clients to link to you. Ask the organizations you belong to. How about the chamber of commerce in your city? How about local universities, libraries and community colleges?
Here’s something to keep in mind: people love linking to great content. They don’t link to commercial sites as much. So create great content and become THE place people want to go to find information about the kind of product you sell. If your information is useful, many people in your industry will love to list you on their lists of useful resources.
Five Search Engine Optimization SEO Tips and Tricks - To learn more about this author, visit Zeke Camusio's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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