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Five Search Engine Optimization (SEO) Tips and Tricks
Written by: Zeke CamusioArticle Overview: Discover 5 of the Most Effective Tips and Tricks for Search Engine Optimization (SEO). Meta Keywords, Google Submissions, Over-Optimization and Link Sources.
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Free Download - Time to Get Organized with your Social Media Marketing By Zeke Camusio |
Five Search Engine Optimization (SEO) Tips and Tricks
Google is “Yellow Pages on Steroids”. Several businesses that used to be tiny are now 10 times bigger because of Google. Some of them hired SEO firms and others ranked their own websites. Some people even ranked first by accident. They created a website a long time ago, published some great information and time did the rest of the work.
Today I will share 5 SEO secrets that we use with our clients from all over the world. These secrets won’t rank you first by themselves; there is a lot more that you need to do, but these tips will definitely make a huge difference.
Forget About Meta Keywords and Submitting Your Site to Google
2002 is long gone; rules have changed. Meta keywords won’t help you at all and you don’t need to submit your website to Google; they will find it.
Avoid Over-Optimization
If your idea of SEO is writing a page and putting your keyword in it 50 times, forget it. If all the links pointing to your site have the same anchor text, that will affect you too. Make your content and backlinks look natural. Write for your visitors, not the search engines. A great website with outstanding information will get a lot more links than an over-optimized site.
Target Several Keywords on One Page
Choose a main keyword and then think of 5-10 keyword modifiers. For example, if your main keyword is “cowhide rugs”, add words before and after to go after secondary keywords as well. Some of these keywords could be “buy cowhide rugs”, “cowhide rugs store”, “black cowhide rugs”, etc. Notice that all these keywords have the main keyword in them.
Get Links from Social Media Sites
The advantage of social media sites is that most of them have a lot of authority and trust. Links from these sites will be worth a lot. On the downside, anybody can get links from these social media sites, but they can still help you a lot.
Some of these sites are Squidoo, HubPages, NewsVine, BizHeat, KillerStartups and Twitter (links in the bio section aren’t “nofollow”). SEOmoz has, in my opinion, the best list of social media sites you can easily get links from. You can find it here: seomoz.org/social-directory
Don’t Overlook the Holy Grail of Link Sources
I can’t believe how many people skip this step. The best place to start looking for links is people that you know and you have relationships with. We all have friends and relatives with blogs or websites. I am sure that your company has vendors; ask these people to link to you as their client. Ask your clients to link to you. Ask the organizations you belong to. How about the chamber of commerce in your city? How about local universities, libraries and community colleges?
Here’s something to keep in mind: people love linking to great content. They don’t link to commercial sites as much. So create great content and become THE place people want to go to find information about the kind of product you sell. If your information is useful, many people in your industry will love to list you on their lists of useful resources.
Article Tags: anchor text, cowhide rugs, downside, google, killerstartups, long time, meta keywords, modifiers, nofollow, optimization, search engines, secondary keywords, seomoz, steroids, target, twitter, yellow pages
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About the Author: Zeke Camusio RSS for Zeke's articles - Visit Zeke's website Zeke Camusio is a serial entrepreneur. His sixth endeavor, The Outsourcing Company, is a web design agency with offices in Aspen, CO and New York. Zeke's blog, Let's Do It! is a great Internet marketing and entrepreneurship resource for all those who want to start or grow a business of their own. Check out Zeke's blog at www.TheOutsourcingCompany.com/blog. Join Zeke's Facebook Group: http://www.facebook.com/group.php?gid=52648031032 Click here to visit Zeke's website Keyword Mapping and SEO How to Effectively Optimize Web Pages Flickr Marketing 6 Awesome Tactics to Promote Your Website on Flickr Do You Want to Learn Online Marketing Time to Get Organized with your Social Media Marketing 8 Great Ways to Monetize Your Blog |
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