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Five Search Engine Optimization (SEO) Tips and Tricks

Written by: Zeke Camusio

Article Overview: Discover 5 of the Most Effective Tips and Tricks for Search Engine Optimization (SEO). Meta Keywords, Google Submissions, Over-Optimization and Link Sources.

Five Search Engine Optimization (SEO) Tips and Tricks

Google is “Yellow Pages on Steroids”. Several businesses that used to be tiny are now 10 times bigger because of Google. Some of them hired SEO firms and others ranked their own websites. Some people even ranked first by accident. They created a website a long time ago, published some great information and time did the rest of the work.

Today I will share 5 SEO secrets that we use with our clients from all over the world. These secrets won’t rank you first by themselves; there is a lot more that you need to do, but these tips will definitely make a huge difference.

Forget About Meta Keywords and Submitting Your Site to Google

2002 is long gone; rules have changed. Meta keywords won’t help you at all and you don’t need to submit your website to Google; they will find it.

Avoid Over-Optimization
If your idea of SEO is writing a page and putting your keyword in it 50 times, forget it. If all the links pointing to your site have the same anchor text, that will affect you too. Make your content and backlinks look natural. Write for your visitors, not the search engines. A great website with outstanding information will get a lot more links than an over-optimized site.

Target Several Keywords on One Page
Choose a main keyword and then think of 5-10 keyword modifiers. For example, if your main keyword is “cowhide rugs”, add words before and after to go after secondary keywords as well. Some of these keywords could be “buy cowhide rugs”, “cowhide rugs store”, “black cowhide rugs”, etc. Notice that all these keywords have the main keyword in them.

Get Links from Social Media Sites
The advantage of social media sites is that most of them have a lot of authority and trust. Links from these sites will be worth a lot. On the downside, anybody can get links from these social media sites, but they can still help you a lot.

Some of these sites are Squidoo, HubPages, NewsVine, BizHeat, KillerStartups and Twitter (links in the bio section aren’t “nofollow”). SEOmoz has, in my opinion, the best list of social media sites you can easily get links from. You can find it here: seomoz.org/social-directory

Don’t Overlook the Holy Grail of Link Sources
I can’t believe how many people skip this step. The best place to start looking for links is people that you know and you have relationships with. We all have friends and relatives with blogs or websites. I am sure that your company has vendors; ask these people to link to you as their client. Ask your clients to link to you. Ask the organizations you belong to. How about the chamber of commerce in your city? How about local universities, libraries and community colleges?

Here’s something to keep in mind: people love linking to great content. They don’t link to commercial sites as much. So create great content and become THE place people want to go to find information about the kind of product you sell. If your information is useful, many people in your industry will love to list you on their lists of useful resources.

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Article Tags: anchor text, cowhide rugs, downside, google, killerstartups, long time, meta keywords, modifiers, nofollow, optimization, search engines, secondary keywords, seomoz, steroids, target, twitter, yellow pages



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: Search Engine Tips and Ideas - Share Yours - Hi there, I answer this post, to start off. I am still learning a lot on all these subjects. Moreover, we have a wonderful tool to find out from previous posts. On the top right corner, use 'Advanced Search' and write 'Search Engine Tips'. It brings up all the previous posts with that information. Check it out. You will be surprised all the inherent information stored.
Re: How do I engage seo works to be done for my site? - I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.


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