Free is Not Good Enough
Why Nothing in Life is FREE
"Nothing in life is free." That old saying rings true when it comes to offering online freebies. Even when you offer something FREE to consumers, that doesn't mean there isn't a "cost" behind that freebie. Everyone is shaking up the Internet with freebies - sign up for this spectacular newsletter and receive a FREE SPECIAL report, whitepapers, or the latest and greatest trial sample.
Freebies don't necessarily equate to "high value." Have you ever tried a free sample and thought "Aw, no wonder they gave away that product for FREE!" It just wasn't THAT great! You don't want to be that kind of online marketer!
Sometimes the "buck stops there" - literally! Companies think they can blast out their freebies and consumers will automatically jump all over these freebies.
The Art of Persuasion
What makes YOUR freebie better than your competitors? With all the free offers floating around on cyberspace, you need to give people a GOOD REASON to sign up for your freebies.
How many times have you unsubscribed to newsletters because they were boring and didn't offer relevant information? The last thing you want is to send worthless content to your subscribers.
"Time is money" and your visitors/customers don't have a lot of free time on their hands. Monetary costs are just one aspect for consumers- what about the time it takes to READ your free content and marketing campaigns?
What can you do to PERSUADE people to actually WANT to read your content and actually USE your free samples?
It comes down to sales persuasion tactics!
Persuasion gives people the choice to make an informed decision - persuasion is not about manipulation or hype.
However, persuasion will only get you so far. Reel them in with free stuff BUT give people want they actually want. VALUABLE content is what makes people come back for MORE...and WHY people will buy your products and services!
• INCORPORATE POWERFUL CALLS TO ACTION
o HOW will your free content SOLVE crucial problems for people?
o What VALUE do you offer them to make them WANT free information?
o How will it CHANGE THEIR LIVES on a positive, long-term basis?
o Add URGENCY to your call to action - they NEED to read/try your content or product NOW. Give them every reason to take action immediately!
• SOCIAL PROOF - People will "jump on the bandwagon" and copy other people's action (especially if they like and trust them). Use testimonials and endorsements. SHOW benefits that other people have experienced as a result of signing up for your free newsletter or report.
• VISUAL ELEMENTS - Use photos, music and videos as part of your freebie offers. People are visual creatures and you are more likely to really CAPTURE their attention through visual elements.
• SHOWCASE YOUR AUTHORITY/EXPERTISE - Show you're an authority/expert in your field. Link to third party sites to back up your facts when offering free information (people will trust you even MORE!) Reference figures of authority (i.e. government/political officials, health leaders, etc.)