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Google Webmaster Central, Yahoo! Site Explorer and Bing Webmaster Center

Guest post by: Zeke Camusio

Article Overview: Use the following webmaster tools by Google, Yahoo and Bing to increase your SEO and to stand out from your competition.

Google Webmaster Central, Yahoo! Site Explorer and Bing Webmaster Center

If you want to increase your SEO and design sites that stand out from your competition, check out the following user-friendly webmaster resources. Google Webmaster Central

Check out Google Webmaster Tools - the following features make it easy for developers to easily design/create comprehensive sites.

Before you get started, you need to sign up for a Google account. Google offers one-stop shopping for webmasters (at no cost!). This comprehensive hub teaches you all the necessary tricks and tools to build dynamic sites that are SEO effective - keyword searches, subscriber stats, etc. Google basically spells out the basics for you and makes it VERY easy to follow.

• Webmaster Guidelines - You need to start with the Webmaster Guidelines first. It's important to read and follow Google's guidelines according to their specifications. These guidelines help Google index and rank your site. Read the "Quality Guidelines" carefully because it details SEO penalties and the reasons behind why Google drops sites from its index.

• Design and Content Guidelines - Details step-by-step how you need to design your site, content, etc. (i.e. "Make sure that your elements and ALT attributes are descriptive and accurate.")

• Technical Guidelines - Google gives specifics about robot.txt files and advises to test sites to make sure sites work well in different web browsers, etc.

• Quality Guidelines - These guidelines give you the specific dos and don'ts when it comes to GOOD SEO practices - stay away from black hat techniques such as cloaking. Don't duplicate content, etc.

• Webmaster Checklist - Google makes it easy for you to check off each step as you move through the design process. It also makes sure you are on track with best SEO practices, according to Google's criteria.

The Google Help Forum and Webmaster Help Center/FAQs make it easy to quickly find answers to common problems/questions concerning SEO and web development.

Yahoo! Site Explorer

Yahoo! Site Explorer is a free, easily accessible tool that allows you to search all sites/pages indexed by Yahoo. In order to access Yahoo! Site Explorer, you need to first create a Yahoo account.

The best SEO feature is that you can easily research competitor's sites (a great way to find your competition's links and link to your competitor's sites).

Submit a URL and check out how many pages and inlinks are listed. Click on the "explore" button for each site and find out more information about each page/link.

Site Explorer's APIs is also a great resource tool for web developers (especially when it comes to your SEO). You need to apply for an Application ID to use this service (click on the right hand side of the page to get started).

Site Explorer's APIs allows you to track sites' traffic and usage in Yahoo. It provides the following data:

• Inlinks and page data

• Ping and Update notifications- you can notify Yahoo of changes to your site

Bing Webmaster Central

Microsoft has jumped on board with Bing Webmaster Central. The Webmaster Tools allows you to research crawling and indexing and view statistics in Bing. It also identifies other sites that link to your site and submit XML sitemaps.

You need to sign up for a MSN account and then log into Webmaster Central. Before you can use their Webmaster Tools, register and authenticate your sites first. Webmasters have access to a comprehensive blog, forum and Help section if they have further questions.

Webmaster Tools features the following resources that will help improve your SEO in Bing:

• Robots.txt validator

• HTT P verifier

• Keyword research

Related Articles
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  Optimize your Site for MSN
  Google Webmaster Guidelines 101 - Why are they Important?

Article Tags: attributes, black hat, competition check, content guidelines, developers, dynamic sites, elements, google, google webmaster tools, help forum, hub, keyword searches, necessary tricks, quality guidelines, robot, seo, specifics, subscriber, webmaster resources



Related Forum Posts
Most Useful SEO Tools For Webmasters - Hi, My name is Jeff, I work for WebBizIdeas.com and we are developing an article called "50 Most Useful SEO Tools for Webmasters." We have ranked & listed our top 30 SEO Tools but want to get your opinion on what SEO Tools are most useful to you; as Internet Business Owners. Google Webmaster Tools Google Analytics Google Alerts Yahoo Site Explorer SEOBook.com Keyword Research SEOBOOK.com SEO For Firefox Tool SEOBOOK.com Search Engine Rank Checker SEOBOOK.com Back Link Analyzer SEOChat.com Keyword Difficulty Compete.com Quantcast.com Alexa.com Archive.org Stompernet Site Seer Technorati.com PRWEB.com ADDTHIS.com SHARETHIS.com EzineArticles.com Scribd.com Squidoo.com YouTube.com StumbleUpon.com Reddit.com Digg.com Del.icio.us Wikipedia.org Flickr.com NewsVine.com Yahoo Answers NOTE: When you list your answers please include a description on what the site is, why it is important to you, and your experience please....we may include it in our article. Jeff
Re: Search Engine choices and SEO - to my experience if you optimize for Google Bing eventually catches up and Yahoo uses Bing Algorithm so that works as well. It's just Bing and Yahoo are a bit slower of discovering new content and also are more likely to get spammed because Google's web spam team is actively trying to figure out ways to improve search quality.
Re: Search Engine choices and SEO - Yes we should optimize our site for Yahoo and Bing as well. I target all Google, Bing and Yahoo for search engine promotions because all of them draw a decent number of visitors for my site.
Re: Website Ranking #1 in all Search Engines - To get ranking on Yahoo and Bing you need to have correct Meta Tags as proper optimization is something Yahoo and Bing prefers. Apart from that try to create backward links from Yahoo answers, Wiki answers, Associated content, Flickr. Yahoo prefers these sites and even nofollow links.
SEO Marketing tips for Promoting your Business on Bing - Bing is gaining popularity and within a short period of time this search engine has surpassed Yahoo and almost giving tough competition to Google. There are more users logging into Bing every single day. Some of the cool things about Bing is that it is QUICK and has a better USER INTERFACE. However, there is a significant different in the way Google and Bing rank websites. If you are planning to optimize your website for Bing then you need to consider these following tips. 1. Domain Age – Bing gives preference to your domain’s age. Google on the other also gives preference to domains which are old. 2.On-Page Optimization/Off-Page Optimization – Google gives more preference to Off-Page optimization rather than on-page optimization. Bing on the other hand gives more preference to On-Page SEO optimization rather than Off-page optimization 3.Text Density – Bing gives preference to keyword density of your content. If you are targeting a particular keyword and your keyword density for that keyword is abysmally low then you wont be able to rank too high on Bing. 4.TITLE is more important – Although Google does gives preference to keywords in TITLE, Bing entirely focuses on TITLE of any given webpage to decide whether it should be ranking at page 1 or Page 8. Therefore make sure to add your important keywords in the TITLE. Also you should abstain from artificial keyword stuffing. Several keywords are semantically considered as same. Take for example, Search engine optimization company, and SEO marketing company are semantically connected with each other. If you are ranking high for one combination, you will also rank for other combination.


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