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How You Can Get Your Blog Featured in CNN, New York Times, Wall Street Journal, and Other Major Media Outlets

Guest post by: Zeke Camusio

Article Overview: About six months ago I was looking at the web stats of one of our clients. His visits went from an average of 30 a day to 150. When I checked who was sending him so much traffic I was very surprised. It was CNN! I went to CNN’s website and I discovered that they have a widget at the end of some of their articles where they show related blog posts. My client’s post was there. I started doing some research on the subject and I learned how you can get your blog featured on CNN, New York Times, Wall Street Journal, USA Today, Newsweek, Time, Fox News, Reuters, the Washington Post, and CBS.

How You Can Get Your Blog Featured in CNN, New York Times, Wall Street Journal, and Other Major Media Outlets

Although all the links that you might get from them are “no-follow” (search engines don’t count them when they assign rankings), they can give you a good deal of exposure, traffic, and credibility. You can tell your clients that your business have been featured on the New York Times website!

I am sure that at this point you are thinking “ok, I got it! Now tell me how I can make that happen for my business!” Ok, ok. Follow these steps:

List your blog on BlogBurst
BlogBurst feeds Reuters, Fox News, and USA Today.

List your blog on Sphere
Sphere feeds CNN, Wall Street Journal, Time, Reuters, CBS, Washington Post, AOL, and Newsweek.

List your blog on BlogRunner
BlogRunner feeds Wall Street Journal and New York Times.

Write a Review
This is a very important step. Skip it and your blog will never get featured. Let’s say that CNN published an article on one of Obama’s speeches. You need to write a post about that article and link to the news source. CNN has to consider your post relevant to their article in order to feature it.

Be patient. Not all your posts will be featured. That’s OK; you only need one or two in order to gain some visibility and credibility. Now go get your posts published on CNN.com!

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Article Tags: aol, blogburst, blogrunner, cnn, credibility, fox news, journal time, new york times, news source, newsweek, obama, reuters, search engines, speeches, sphere, usa today, visibility, wall street, wall street journal, washington post



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Re: Does a New Company need a "Big" PR firm? - [quote="OmnivoreInk":dmj1i0sv]I've started work with a brand new company that is going to do loss mitigation. My boss intends to hire a "big" PR firm - ie one that costs a lot of money - because he wants press releases sent out to the New York Times, the LA Times - all the major papers around the country - and he think they'll be more likely to print them if they come from a "big" firm as opposed to a one-person PR firm. I think it doesn't matter where the press release comes from as long as its well written. What are the opinions here?[/quote:dmj1i0sv] I think the most important factor is whether your press release will reach the most number of your target audience or not. It won't matter if the press release is well written if no one has the opportunity to read it. I also believe that credibility comes with having your press release in an established source like The New York Times, LA Times, etc... For instance, if you enjoyed playing tennis, who would you trust more? The advice from a recreational tennis player who has his own column in [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] [u:dmj1i0sv]or[/u:dmj1i0sv] the recreational tennis player who has his own blog? I don't know about you, but I'd listen to the guy on [i:dmj1i0sv]Tennis Magazine[/i:dmj1i0sv] over the blog owner at least 9 out of 10 times.
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Re: Does a New Company need a "Big" PR firm? - I agree with Kevin [quote:3b8fyubd]I think the most important factor is whether your press release will reach the most number of your target audience or not.[/quote:3b8fyubd] You dont a big company that will charge mega bucks as Im sure they will even add a %age to the cost of the press release. Im sure if you approach New York Times, the LA Times with every thing presented professionally I think it will still stand the same chance. I would start advertising online, then locally thats when the NYT can see what there missing out on! And to test the water first!


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