How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23
How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23
Never make anything up and don’t write things that sound too good to be true. If you are showing some case studies from people who have obtained great but uncommon results, make sure you make it very clear. People will think “well, I might not be able to get those same results, but if I could just get half of it…”
Provide All the Information that Your Prospects Need to Make a Decision
It is very common to find websites that feature products with incomplete information. If you are doing it on purpose hoping people will call you to ask you questions, forget it. It doesn’t work like that. You don’t make deals by hiding information.
Minimize Risk
If you sell software, offer a trial period before people have to pay for it. If you sell informational products, offer a 100% Money Back Guarantee and let them keep your product just for trying it (it’s not like you are going to hack their computers and delete the ebook that they bought from you anyway). If you sell shippable goods offer 100% money back and, if possible, free return shipping. If you offer consulting services, offer a free consultation. Your prospects don’t know you, help build trust in you. Give something before you expect to receive.
Make them “Feel” the Product
Let’s say you sell handbags online. People can’t touch them so you should write copy that appeals to the senses. Talk about the smell of fine leather, the texture of the outside, and the softness of the cloth. Make them “feel” it.
Use Social Proof
We live in a community. We care about what others do. If a new restaurant opens in your town, you walk by on Friday night, and it’s empty, chances are you will never give it a try. Now let’s say that the same restaurant opens and every time you drive by you see a huge line of people waiting. You call to make a reservation and they are booked for the next two months. I bet that now you can’t wait to get in. The restaurant is the same but your perception of it is not. Use social proof to show your website visitors that others are buying your product and love it. Use testimonials, case studies, and a list of your clients.
How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23 - To learn more about this author, visit Zeke Camusio's Website.
Like this article? Share it with your friends
Make Your Copy Credible
Never make anything up and don’t write things that sound too good to be true. If you are showing some case studies from people who have obtained great but uncommon results, make sure you make it very clear. People will think “well, I might not be able to get those same results, but if I could just get half of it…”
Provide All the Information that Your Prospects Need to Make a Decision
It is very common to find websites that feature products with incomplete information. If you are doing it on purpose hoping people will call you to ask you questions, forget it. It doesn’t work like that. You don’t make deals by hiding information.
Minimize Risk
If you sell software, offer a trial period before people have to pay for it. If you sell informational products, offer a 100% Money Back Guarantee and let them keep your product just for trying it (it’s not like you are going to hack their computers and delete the ebook that they bought from you anyway). If you sell shippable goods offer 100% money back and, if possible, free return shipping. If you offer consulting services, offer a free consultation. Your prospects don’t know you, help build trust in you. Give something before you expect to receive.
Make them “Feel” the Product
Let’s say you sell handbags online. People can’t touch them so you should write copy that appeals to the senses. Talk about the smell of fine leather, the texture of the outside, and the softness of the cloth. Make them “feel” it.
Use Social Proof
We live in a community. We care about what others do. If a new restaurant opens in your town, you walk by on Friday night, and it’s empty, chances are you will never give it a try. Now let’s say that the same restaurant opens and every time you drive by you see a huge line of people waiting. You call to make a reservation and they are booked for the next two months. I bet that now you can’t wait to get in. The restaurant is the same but your perception of it is not. Use social proof to show your website visitors that others are buying your product and love it. Use testimonials, case studies, and a list of your clients.
How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23 - To learn more about this author, visit Zeke Camusio's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Zeke's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Adopting Creative Thinking Hiring An SEO Expert Your Life Your Legacy Elevating Your Business Business Financing |
|
 | ||
 |
Top 50 Social Media Blogs
Top 50 Social Media Blogs | |
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
