Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23

How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23
Free Download - Search Engine Optimization: How Much a First Position on Google is Worth? By Zeke Camusio
Name: Email:

Make Your Copy Credible
Never make anything up and don’t write things that sound too good to be true. If you are showing some case studies from people who have obtained great but uncommon results, make sure you make it very clear. People will think “well, I might not be able to get those same results, but if I could just get half of it…”

Provide All the Information that Your Prospects Need to Make a Decision
It is very common to find websites that feature products with incomplete information. If you are doing it on purpose hoping people will call you to ask you questions, forget it. It doesn’t work like that. You don’t make deals by hiding information.

Minimize Risk
If you sell software, offer a trial period before people have to pay for it. If you sell informational products, offer a 100% Money Back Guarantee and let them keep your product just for trying it (it’s not like you are going to hack their computers and delete the ebook that they bought from you anyway). If you sell shippable goods offer 100% money back and, if possible, free return shipping. If you offer consulting services, offer a free consultation. Your prospects don’t know you, help build trust in you. Give something before you expect to receive.

Make them “Feel” the Product
Let’s say you sell handbags online. People can’t touch them so you should write copy that appeals to the senses. Talk about the smell of fine leather, the texture of the outside, and the softness of the cloth. Make them “feel” it.

Use Social Proof
We live in a community. We care about what others do. If a new restaurant opens in your town, you walk by on Friday night, and it’s empty, chances are you will never give it a try. Now let’s say that the same restaurant opens and every time you drive by you see a huge line of people waiting. You call to make a reservation and they are booked for the next two months. I bet that now you can’t wait to get in. The restaurant is the same but your perception of it is not. Use social proof to show your website visitors that others are buying your product and love it. Use testimonials, case studies, and a list of your clients.





How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23 - To learn more about this author, visit Zeke Camusio's Website.

Like this article? Share it with your friends

Article Tags:

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

 About The Author


Zeke Camusio
(Visit Zeke's Website)
Zeke Camusio is a serial entrepreneur. His sixth endeavor, The Outsourcing Company, is a web design agency with offices in Aspen, CO and New York. Zeke's blog, Let's Do It! is a great Internet marketing and entrepreneurship resource for all those who want to start or grow a business of their own. Check out Zeke's blog at www.TheOutsourcingCompany.com/blog. Join Zeke's Facebook Group: http://www.facebook.com/group.php?gid=52648031032


Zeke Camusio is a Platinum author on EvanCarmichael.com
 About The Author

 Author Blog
 Author Blog

 Video
 Video

 Free Downloads


Zeke Camusio's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Zeke Camusio's Complete List of Marketing Articles For FREE!

More Zeke Camusio
Crawlability Issues How to Make Sure That Search Engines Can Spider Your Site
Web20 Marketing The AZ List of the Best Business Social Networking Sites
Reputation Management How to Avoid Online Identity Theft
Keyword Mapping and SEO How to Effectively Optimize Web Pages
Google Webmaster Central Yahoo Site Explorer and Bing Webmaster Center
Pay per Click Marketing Secrets All You Need to Know to Manage Your Own PPC Campaign
How to Write for the Web A Step by Step Blueprint for Writing Killer Copy Part 23
Increase Your Traffic and Gain Brand Exposure with Supr
The Numbers Myth Why Internet Marketing is NOT a Numbers Game
Google Profiles Create Yours and Be Found On Google
 Free Downloads


 
 
 


Evan Elite Authors
Kim Castle  
Casey Gollan  
David Acheson  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video




Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Managing Generations Icon Managing Generations
How To Work Icon How To Work
3 Networking Skills Icon 3 Networking Skills
Find It. Use It. Icon Find It. Use It.
Customer Retention / Attraction Icon Customer Retention / Attraction
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Franchising Blogs
Top 50 Franchising Blogs
Top 50 Franchising Blogs
 
Top 50 Raising Capital Blogs To Watch In 2008
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Abibata Souleymane Agoe, Togo,
SEO For Africa

If I Were A Startup...
Adam and Matthew Toren , $200k to $3.4 Mil in 3 Years
Adam and Matthew Toren
$200k to $3.4 Mil in 3 Years
Brian Scudamore, $200k to $8 Mil in 5 years
Brian Scudamore
$200k to $8 Mil in 5 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Andrew Carnegie, Carnegie Steel
Andrew Carnegie
Carnegie Steel
Paul Newman, Newman's Own
Paul Newman
Newman's Own
Famous Entrepreneurs

Entrepreneur Advice
Ask Michael Gerber, Reader Questions
Ask Michael Gerber
Reader Questions
Jeffrey Gitomer, The Sales Bible
Jeffrey Gitomer
The Sales Bible
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Adding Value to your Corporate Christmas Gift
By Elyse Cabral
     How Promotional Caps became a Fashion Trend
By Elyse Cabral
     Techniques to increase the effectiveness of your promotional marketing during a period of economic downturn
By Elyse Cabral

Have A Suggestion?

Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!

Have A Suggestion?

More Evan Carmichael
More Information