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Increase Your CTR: How to Write Enticing Page Titles and Meta Descriptions
| Guest post by: Zeke Camusio |
Article Overview: You can increase your CTR by learning how to write enticing page titles and meta descriptions. Implement these simple SEO writing tips to make your site stand out against your competition.
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Free Download - Time to Get Organized with your Social Media Marketing By Zeke Camusio |
Increase Your CTR: How to Write Enticing Page Titles and Meta Descriptions
Instead of writing page titles and meta descriptions to increase rankings, concentrate on creating titles and descriptions that will increase your CTR (click-through rate).
If you throw out fluff with titles and descriptions, you are wasting your time (and losing potential profit). Garbage in equals garbage out. The page title automatically hits readers in the face when they search on engines, so the title needs to entice people as soon as they read it. The wording you create for both page titles and mega descriptions should complement the content found on your site.
The meta description briefly summarizes the content on your website. Meta descriptions have been overlooked by web designers in the past. However, designers are finally seeing the benefits of meta descriptions - your sites could lose click-through traffic without it.
It's important to include optimized keywords if you want search engines to find your site. Put your keywords in the beginning but don't stuff keywords in the body of meta descriptions - you'll be automatically booted out of search engines if you include too many keywords.
Use a "call to action" by urging them to take that next step. Offer them a benefit in return for clicking and learning more information. You want to encourage NOT discourage readers. If you have a boring page title or meta description, they will click elsewhere. You need to set your products and services apart from your competitor - what do you DO or OFFER that is better, faster and less expensive than your competition?
You also need to be aware of verbiage that could limit your descriptions and listings: references to regions or certain areas could limit searches (for example, Los Angeles lawyer). Jargon and technical language is also a no- no: think about your international users. Use the following A.I.D.A technique when writing page titles and mega descriptions:
"A.I.D.A" Technique
ATTENTION - Grab their attention immediately!
INTEREST - Generate their interest!
DESIRE - Build up their desire (for products or services)!
ACTION - Lead them to take action NOW!
Page Title Examples:
Bad: International Marketing Company
Good: International Marketing Company - Free 30 Minute Phone Consultation!
Meta Description Examples:
Bad: Rudy's TV offers DVRs and flat screen TVs.
Good: Rudy's TV guarantees low pricing on Toshiba DVRs and Sony flat screen TVs.
SEO copywriting tricks that will increase your CTR:
- Limit titles to 66 characters and meta descriptions to 150 characters (around 25 words).
- Do not duplicate - Write a unique page title and meta description for each web page.
- Less is more - keep language clear and concise and don't be too wordy!
- Use good grammar and spelling - would you click on a page title that reads "Intnatl Mkrting Cmpany?"
- Describe your content/site honestly. Don't make false, grandiose claims that you can't deliver.
- Your meta-description and page title should read like a textual advertisement. Use quality descriptors and remember to include a call to action!
Meta Tags and SEO
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Google Supplemental Index - aka - All The Other Crap We Found
Meta Tags Optimization - How Important Are Meta Tags Now?
Meta description improves clicks and pulls traffic
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Related Forum Posts
Re: Does Your Website Have a Robots.txt File?
- HI Carol,
Your robot file is correct; no lets work on your Page Titles & Meta Data.
Do you have access to create different page titles for each page of your website? Do you have your FTP information...please do not post it here but just let me know if you have access.
Jeff
Re: New Keyword Research Tool
- Hi Evan,
Yes, this is a great tool for long tail keywords in Google PPC and great for researching articles & Page Titles. It is better than Google PPC if you really want to break down your keywords and go after a large amount of low volume keywords.
Anelly, WordStream has a paid user interface that I would try out.
Jeff
Re: Quote of the Day - "Have the courage to follow your heart an
- [quote="GT Bulmer":102twzd2]Hi, Evan:
I haven't yet managed to capitalize on the longings of my heart as successfully as Jobs did[/quote:102twzd2]
Hi GT - I woke up thinking about this post and I have a challenge for you for May if you're up to it.
Here it is: Write the blog post / article you were born to write. Write something that you can pour your heart and all your passion into. Write something where you can change the life of the person reading it. Write something where if you look back in 10 years you'll be really proud of what you created.
Can you do that?
I'd love to read it (and I bet a lot of others will too!)
Creating unique forum post titles
- Hi Evan,
As one of the people who spends the most time in these forums, I don't really think it's a sustainable idea to ask users to create unique "Subject Titles" for every post. Even forum loyalists (including myself) are bound to forget on occasion, while the average user won't even care.
Instead, would there be a way to leave the "Subject Titles" blank and only allow posts with manually created titles to be submitted? Most people would be too lazy to copy the original title and would therefore be forced to think of a new one (which would likely be unique).
Page Rank Changes
- Hi Kevin - there is a lot of speculation as to why so many websites lost Page Rank. A few new sites that I've been following also got Page Rank for the first time.
Every time Google does a Page Rank update there are websites that get caught in the crossfire and have to work to get their rankings back up!
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