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Keyword Mapping and SEO – How to Effectively Optimize Web Pages

Guest post by: Zeke Camusio

Article Overview: The following tips walk you through how to use keyword mapping to effectively optimize your web pages.

Keyword Mapping and SEO – How to Effectively Optimize Web Pages

Keywords mapping plays a crucial role in SEO and is part of your onsite optimization (how pages are set up so search engines can intuitively crawl and index your site). Keyword mapping also keeps everyone on the same page (literally). If you are building a brand new website, keyword mapping is especially essential. It lends relevancy and consistency to your site's structure. It also keeps your copywriters and web developers on the same SEO track.

Keyword Research

Spend time researching keywords that fit your business/industry. There are user-friendly tracker tools that can help you with your keyword research: WordTracker and Google Keyword Tool.

• Relevancy - What words are relevant to your industry/niche?

• Search volume - How many users are searching for that keyword/term?

• Current ranking - What is the keyword ranking? Is there a term/phrase that ranks higher? If it's a high volume keyword such as "public relations" (ranked #5) compared to "crisis public relations" (ranked #500) - go with the former because you'll get FASTER results and qualified traffic.

Keyword Mapping and Web Pages

When it comes to keyword mapping, you first need to figure out what pages you will target with your primary keywords. Look for "natural matches" first.

• i.e. You sell running apparel and one of your keywords is "running shoes" and you have a page that solely sells running shoes. That should be the page where you target your keyword "running shoes."

Keyword mapping can get tricky but you can avoid issues by keeping the following tips in mind:

• If your page has little content or the copy is strong enough to stand on its own (and you don't want to ruin it by optimizing the content), you can create a special optimized page just for that keyword.

• Sometimes you won't even have a page for the keywords you want to rank. For example, the keyword "corporate lawyer in southern California" ranks high but you don't have a page offering/selling that service on your site. In this case, you would need to create a new page targeting that keyword.

• You can still include keywords on other pages, but when you assign keywords to specific pages, those pages will be more optimized and you will get more links for that keyword.

• For example, if you create an optimized page for "running shoes." Your goal is to work on getting links with the anchor text: "running shoes" (to point back to that specific page). However, it doesn't mean you can't include the keyword "running shoes" on other pages. It's better to have five pages mentioning running apparel and shoes than having one page only mentioning "running shoes."

• The best page to target primary keywords is your home page. The home page has higher search volume and relevancy than other pages. However, sometimes other pages have more value (such as your blog or another relevant section) over the home page. However, the rule of thumb is to target your keywords on the home page.

Related Articles
  Blogging For SEO: How To Get Maximum Search Benefit From Your Small Business Blog
  Ways to Optimize Your Web Site
  Importance of Search Engine Keyword Value
  The Value of Keywords
  Why Keywords Are Critical To Your Copywriting

Article Tags: building a brand, business industry, consistency, copywriters, crisis public relations, google, google keyword tool, high volume, industry niche, keyword ranking, keyword research, relevancy, running apparel, running shoes, search engines, search volume, seo, term phrase, web developers, wordtracker



Related Forum Posts
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Re: How do u optimize a Blogger blog? - Hi GT, Of course there is a way and you know it, you wrote it down in your question. 1- Optimize your main blog code : Meta keywords, title, description. 2- Optimize your post - look at it as a web page. You need keywords (tags), use them in your title, first and last paragraph, and variations on the entire blog. Use the Strong tag, add title to links and alt to images. This is it. The key here is to do a good keyword search before writing.
Do the Yellow Pages still work? - People are increasingly turning online to find suppliers and research solutions to the problems they are having. Is it still worth taking out an ad in the Yellow Pages? Could there be a better way to use that money? Do you still use the Yellow Pages?
Re: Keyword Selection - Hi All, Very interesting topic of discussion! Website success mainly depends upon the target keywords so the keywords should be relevant to website theme. Long tail keywords often rank easily in SERP. You can also use Ad word Keyword tool for keyword selection. Keyword having less competition and high monthly search volume are easy to rank.
Re: Best Internet Marketing Strategies - I'd disagree with the first point. Keyword research is important, but it should not be the complete focus when doing niche research. A niche is typically made up of thousands of keywords, and researching them all is very difficult, because the keyword tools won't tell you what most of them are. Plus a niche is not a bunch of keywords, it is a demographic interested in a particular topic. You need to learn about the people in this demographic. Keyword research tells you their search habits and gives clues to competitiveness and potential profit, but you are looking at through a very narrow window of a much bigger picture.


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