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Landing Pages – The Key to Turning Potential Customers into Paying Clients
| Guest post by: Zeke Camusio |
Article Overview: How many of you have ever wandered around a department store looking for a simple but elusive item? How many times have you gone from one department to the next wishing someone would tell you exactly where to find what you’re looking for? As a customer this is a frustrating experience, and the store just might lose you as a customer. Here’s a question: When someone clicks on your banner or PPC ad, are they directed to your home page? If your answer is yes, then you may have many customers needlessly wandering around your department store, too.
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Free Download - Time to Get Organized with your Social Media Marketing By Zeke Camusio |
Landing Pages – The Key to Turning Potential Customers into Paying Clients
So, for successful Web marketing, here’s where landing pages come in. A landing page is the page visitors should reach after clicking on your banner or PPC ad. The landing page has two main goals: 1) convince your visitor to stay, and 2) move the visitor toward the action you want them to take.
Great! How do we accomplish these two goals?
1. Use a Headline that Clearly Refers to the Ad They Clicked On
Experts agree this is critical to an effective landing page. Your visitors saw something that caught their eye, peaked their interest, and that’s why they clicked on the ad. What they see next, the place the ad leads them to, should correspond with what got them interested in the first place. This is what will maintain their interest for a while longer and keep them from clicking on the back button.
2. Give Your Visitors a Clear Call to Action
Whether you want them to click on the “add to cart” button, call a toll-free number, or download a free trial of your software, this must be crystal clear, and the copy on the landing page should lead them to take this step.
3. Write Quality Copy
Here, the word “quality” says it all. Write a clear, persuasive message. Present benefits, advantages to your target visitor, why they should consider your offer; this is exactly what they want! Don’t go off on a tangent. Needless to say, there should be no spelling or typographical errors. And use vocabulary that is appropriate to your target audience.
4. Remove Clutter
This goes especially for navigation bars, images, and links to other pages within or outside your web page. Remember, you want to keep the visitor focused on your landing page until you can convince him to take the action you want him to take. You can’t afford to have him wandering around your website or worse yet, leave your website entirely.
5. Test Your Landing Page
If at first you don’t succeed, try, try again. You might have to test several landing pages until you find the one that gets you the conversions you want.
And this is our ultimate goal: conversions! That is the metric you should really care about, the one that takes the customer from “Just looking!” to “Where do I sign?” If you design your landing pages with this important goal in mind, then you’re in business!
How To Start Your Own Business Using Landing Pages
The Beach Bum’s Guide to Landing Pages
Quality landing pages to get more sales
Teleseminars - 5 Elements of a Successful Lead Capture Page
How to Navigate Browsers to your Landing Page
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About the Author: Zeke Camusio RSS for Zeke's articles - Visit Zeke's website Click here to visit Zeke's website   Do You Want to Learn Online Marketing Viral Marketing The Best KnockYourSocksOff Viral Marketing Campaigns Ever Increase Your CTR How to Write Enticing Page Titles and Meta Descriptions How to Make Your Website Successful 5 Web Usability Tips that Will Boost Your Conversion Rate Words That Sell and Promote What to Look For in a Rockin Copywriter |
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- Friendliness is closely related to the concept of "permission marketing" as articulated by Seth Godin. The subtitle of his book says it all:
"Permission Marketing: Turning Strangers into Friends and Friends into Customers."
The old method was "interruption marketing" where you suddenly get an ad in your face whether you want it or not...
20% increase
- One of my businesses uses a system to help business owners manage customer relationships and encourage more referrals.
I'm finding that this economy is making business owners take a second look at their business and it's assets (aka customers) to see how they can leverage them. Make those Customers (one-time sale) into Clients (repeat sales). I'm finding them more open to having this discussion with me and the results are speaking for itself.
Everyone I've worked with so far has seen at least a 20% increase in sales or referrals within 4-6 months all done by managing an existing relationship.
Do the Yellow Pages still work?
- People are increasingly turning online to find suppliers and research solutions to the problems they are having. Is it still worth taking out an ad in the Yellow Pages? Could there be a better way to use that money?
Do you still use the Yellow Pages?
Re: Who Did You Learn Most From and Why?
- Hi Martin,
You missed out on the most essential community that helps you grow - Your Clients. Well, I believe that my Initial Clients have been the ones who have given me the moments of 'aha' in my business. They have stood by me even when I was a starter and that has helped me shape and build my stand. They have helped me grow as an entrepreneur, learn to have loads of patience and make the most of what comes across. They have also helped me to strengthen me as a person.
btw, personally speaking, my Grandfather always kept me on track and lent me emotional support when I was down in any matter - be it business or otherwise.
Re: Two Useful Books To Help You Focus On The CLIENT
- Hi David,
To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience".
Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
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