LinkedIn Marketing – How to Use LinkedIn to Promote Your Business
LinkedIn Marketing – How to Use LinkedIn to Promote Your Business
Don’t forget to add your website, blog, or any other relevant URLs to your profile. LinkedIn allows up to three. In the section labeled “Websites”, most LinkedIn profiles use the labels “My Company”, “My Blog” , “My Portfolio”. You have the option to customize this and add your own text for the label, say your company’s name. Use the drop down menu to “Other” and just add the text. Why is this important? It’s just a detail. Not at all. As search engines crawl the web your name won’t be lost among all the “My Company”s. You won’t get massive amounts of traffic driven to your company’s website from this alone, but it’ll surely help. Once again, for this to work, you must set your public profile settings to “Full View”.
4. Use the Right (Key)Words to Define Yourself
Directly below your name you’ll see a headline. Now, this could be a little tricky. You should use words that clearly define you or your business, but, at the same time use keywords that are relevant to your industry and will allow others to easily find you.
5. Promote Your Blog
With applications like Blog Link and the WordPress App, LinkedIn allows you to sync your blog posts with your LinkedIn profile. This enables you to keep everyone in your network updated and provides greater exposure to your business or name.
6. Use the e-mail signature
LinkedIn offers you the possibility to create a custom e-mail signature in Outlook, Outlook Express, and Mozilla Thunderbird with a short version of your LinkedIn profile and a link to your complete profile.
7. Add a Profile Picture
This is not a SEO-specific strategy, but adding an image to your profile, whether it is your own friendly face, or company logo, will go a long way towards establishing the connections you want. It’ll make your profile look more credible, professional, and serious.
None of these strategies alone can guarantee increased traffic to your website or greater exposure. However, if they’re combined, they will greatly enhance your chances of improving visibility for your business, reaching the customers or business contacts you seek, and ultimately closing more deals.
LinkedIn Marketing How to Use LinkedIn to Promote Your Business - To learn more about this author, visit Zeke Camusio's Website.
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3. Optimize Labels
Don’t forget to add your website, blog, or any other relevant URLs to your profile. LinkedIn allows up to three. In the section labeled “Websites”, most LinkedIn profiles use the labels “My Company”, “My Blog” , “My Portfolio”. You have the option to customize this and add your own text for the label, say your company’s name. Use the drop down menu to “Other” and just add the text. Why is this important? It’s just a detail. Not at all. As search engines crawl the web your name won’t be lost among all the “My Company”s. You won’t get massive amounts of traffic driven to your company’s website from this alone, but it’ll surely help. Once again, for this to work, you must set your public profile settings to “Full View”.
4. Use the Right (Key)Words to Define Yourself
Directly below your name you’ll see a headline. Now, this could be a little tricky. You should use words that clearly define you or your business, but, at the same time use keywords that are relevant to your industry and will allow others to easily find you.
5. Promote Your Blog
With applications like Blog Link and the WordPress App, LinkedIn allows you to sync your blog posts with your LinkedIn profile. This enables you to keep everyone in your network updated and provides greater exposure to your business or name.
6. Use the e-mail signature
LinkedIn offers you the possibility to create a custom e-mail signature in Outlook, Outlook Express, and Mozilla Thunderbird with a short version of your LinkedIn profile and a link to your complete profile.
7. Add a Profile Picture
This is not a SEO-specific strategy, but adding an image to your profile, whether it is your own friendly face, or company logo, will go a long way towards establishing the connections you want. It’ll make your profile look more credible, professional, and serious.
None of these strategies alone can guarantee increased traffic to your website or greater exposure. However, if they’re combined, they will greatly enhance your chances of improving visibility for your business, reaching the customers or business contacts you seek, and ultimately closing more deals.
LinkedIn Marketing How to Use LinkedIn to Promote Your Business - To learn more about this author, visit Zeke Camusio's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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