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MySpace Marketing A StepByStep Guide to Promoting Your Business on MySpace

Written by: Zeke Camusio

Article Overview: A Greater Number of Businesses Are Now Promoting Their Products and Services on MySpace. Here’s a Step-By-Step Guide for Those Who Wish to Join in and Reap the Rewards.

MySpace Marketing A StepByStep Guide to Promoting Your Business on MySpace

Believe it or not, MySpace is not only for teens and twenty-somethings. There are plenty of businesses that are now tapping into the vast marketing potential offered by MySpace. To fully exploit this potential you must first overcome your reluctance to use Web 2.0 social networking sites. If others are using it (including your competitors) you'll be missing out on a great opportunity for free marketing, which, during a recession, is something you can't afford to do. Plus, why would you willingly give your rivals the competitive edge? Here's a step-by-step guide to get you started on MySpace.

1. Define Your Business Goal
If you're willing to dedicate time and effort to your MySpace account, you must first define your business goals, what you hope to accomplish with this account, so you won't be tempted to stray off your path. Do you want to reach new clients? Or do you wish to network with colleagues in your field? If you're a newbie, maybe you want to get in touch with experts, benefit from their skills, knowledge, and advice.

2. Sign up for an Account
Go to www.myspace.com and follow the easy step-by-step sign-up process. You'll be requested to confirm your email address before you can continue. Do upload a photo. You could use your company logo, but a nice, friendly smile is worth a thousand words. You could skip this step, as well as others, like adding a school, which is information that is not relevant to what you hope to accomplish. Once you've completed the basics, you'll be directed to your MySpace page.

3. Create the Optimum Profile
There are lots of things you can do with your profile, too many to explore in detail here. But there is one thing you should do first before you do anything else. MySpace gives you the option to pick you URL, so make the most of it. You can either use your brand name or choose one of your main competitive keywords. Then, check out the "Profile" tab to see all the things you can edit and change. Make your profile page compelling and engaging, but don't over stuff it with extra fluff.

4. Start Adding Friends
Use the "Friends" tab to explore your options. Find other businesses in your niche and add them as friends. Email your friends, family, and business contacts and invite them to check out your new MySpace profile. Try to add new friends on a daily basis.

5. Make Use of the Blog
Write regular posts about what your business is up to, new products you're launching, innovative techniques, software, technological resources, and so on. This is a great place to promote your products and services, but also share your expertise and establish yourself as an authority in your field.

6. Use the Classifieds
The classifieds section on MySpace is great for marketing and promoting your products and services. You'd be nuts not to take full advantage of it.

7. Participate in Groups and Forums
You can either join a group of businesses and individuals in your field, or start one yourself. A group allows you to interact and network with others in your industry. Make sure you also actively participate in the forums, a great place to share your knowledge and experience, and earn the respect of the community.

Mastering all of the tools and applications on MySpace can be a daunting task, indeed. So, don't set out to master it all, but rather take a few minutes every day to explore, add friends, learn a little bit more about a new app, and in no time you'll be a MySpace pro. In time, you'll see the pay off from all the work and dedication you've put into it.

Related Articles
  Myspace Marketing - How to market your business for FREE on Myspace
  Create a Myspace Profile Easily
  Using MySpace To Promote Your Business
  Is MySpace Still Worth the Time?
  Lesson #4: Explore The Unexplored In Your Promotions

Article Tags: benefit from, brand name, business goal, business goals, choose one, colleagues, company logo, competitive edge, free marketing, myspace page, newbie, photo, profile tab, recession, reluctance, rivals, smile, social networking sites



Related Forum Posts
Re: Facebook and Beacon - What Do You Think - Hi ChrisH, As a Facebook user myself, I can't say that I'm entirely surprised by Mark Zuckerberg's actions. Server costs are expensive and he's essentially sitting on a gold mine of users, so can we really blame him for "selling out" and trying to find new ways to profit? Facebook is the top dog for now, but one day there'll be a bigger and better social networking site and one that doesn't exploit its users... it's a fact of life. MySpace surpassed Friendster, while Facebook beat out MySpace. The only question is who will step up to take down Facebook? And how soon from now?
Facebook and Business - While on the Elevator today I read that MySpace and Facebook are surpassing adult-sites in traffic volumes - just thought that was interesting fact. As far as your business is concerned I think that having a Facebook account is viable as long as you keep it business and the most important thing to increase your traffic would be to link up with people well-known in your business-circle. e.g. if your were in the Marketing Business Circle I would link up with people like Dan Kennedy, Mike Filsame, Yanik Silver etc. People linked up with them will now start pouring into your content.
Subtle promo - [quote:qwzbxluf]I totally agree with your points, subtle promo is much better on these sites[/quote:qwzbxluf] A couple of days ago on MySpace, I received a "friend request" from someone who was clearly just a marketer... his request read just like those spam letters you get in your email. I didn't bother to respond, but i didn't delete his request, either. Today, although the request is still there, his photo is gone from it and "Profile removed" in its place. In other words, spammers on MySpace get deleted! So you've got to be subtle. I deal strictly with sf and fantasy groups, and space and marine science groups. There's several published authors there who're delighted to send review copies of their books...
Facebook or MySpace? - Barbara - do you mind sharing some of your successes with MySpace? What are you doing to make it worthwhile and what results have you seen?
I've joined! - Well, I just joined your group! My own experience on Facebook hasn't been that great, although after about a month I did get in contact with an SF fan who has been writing some articles for me... MySpace has worked out much better...


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