Search Engine Optimization: How Much a First Position on Google is Worth?
Search Engine Optimization: How Much a First Position on Google is Worth?
Step 1: Calculate Total Traffic
You can use Google’s Keyword Tool to get an idea of the number of searches a certain keyword has. Let’s say that you want to rank for “hormone replacement therapy”. According to Google there are 74,000 people searching for that term every month.
Step 2: Calculate Your Traffic
According to SeoResearcher.com, the first position of Google gets 56% of the clicks. That means that if you are first on Google for “hormone replacement therapy” your site will get 41,440 visits from Google alone.
Step 3: Figure Out Your Conversion Rate
Based on your current stats, how many paying customers do you get for every 100 people that visit your site? For this example, let’s say that your conversion rate is 0.5%, which means that out of the 41,440 people that will visit your website, 207 will become paying customers of your hormone replacement center.
Step 4: Figure Out Your Net Profit per Customer
Let’s say that you make $300 from each of your customers. Multiply that by 207 and you can see that your first ranking is worth to you $62,100 per month!
It Gets Even Better
There are a few ways that you can benefit even more from SEO. First of all, if you rank first for “hormone replacement therapy”, you’re very likely to have top 5 positions for maybe 10 related keywords with similar search volumes. This can easily multiply your profits by three.
Also, don’t forget that these numbers are just for Google. Add Yahoo, MSN and Ask and your profit will be between 30% and 40% larger.
The conversion rate used here (0.5%) is really low. In most cases, more than 1 out of 200 of a website’s visitors become paying customers.
You need to take into consideration the lifetime value of your customers. People might find you through the search engines the first time and they might stay with you forever. They might also tell all their friends and family members about your company.
Search Engine Optimization How Much a First Position on Google is Worth - To learn more about this author, visit Zeke Camusio's Website.
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You’ve heard many times how important Search Engine Optimization (SEO) is. However, as a smart business person, you should be asking yourself why it is so important and how much money a first position is worth. Unless you know this, you won’t have a clue as of whether or not investing in SEO makes sense to your business.
Step 1: Calculate Total Traffic
You can use Google’s Keyword Tool to get an idea of the number of searches a certain keyword has. Let’s say that you want to rank for “hormone replacement therapy”. According to Google there are 74,000 people searching for that term every month.
Step 2: Calculate Your Traffic
According to SeoResearcher.com, the first position of Google gets 56% of the clicks. That means that if you are first on Google for “hormone replacement therapy” your site will get 41,440 visits from Google alone.
Step 3: Figure Out Your Conversion Rate
Based on your current stats, how many paying customers do you get for every 100 people that visit your site? For this example, let’s say that your conversion rate is 0.5%, which means that out of the 41,440 people that will visit your website, 207 will become paying customers of your hormone replacement center.
Step 4: Figure Out Your Net Profit per Customer
Let’s say that you make $300 from each of your customers. Multiply that by 207 and you can see that your first ranking is worth to you $62,100 per month!
It Gets Even Better
There are a few ways that you can benefit even more from SEO. First of all, if you rank first for “hormone replacement therapy”, you’re very likely to have top 5 positions for maybe 10 related keywords with similar search volumes. This can easily multiply your profits by three.
Also, don’t forget that these numbers are just for Google. Add Yahoo, MSN and Ask and your profit will be between 30% and 40% larger.
The conversion rate used here (0.5%) is really low. In most cases, more than 1 out of 200 of a website’s visitors become paying customers.
You need to take into consideration the lifetime value of your customers. People might find you through the search engines the first time and they might stay with you forever. They might also tell all their friends and family members about your company.
Search Engine Optimization How Much a First Position on Google is Worth - To learn more about this author, visit Zeke Camusio's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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