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Search Engine Optimization: How Much a First Position on Google is Worth?
| Guest post by: Zeke Camusio |
Article Overview: Being First on Google is Important. But, Why? How Much a First Position on Google is Worth to Your Company Anyway?
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Free Download - Time to Get Organized with your Social Media Marketing By Zeke Camusio |
Search Engine Optimization: How Much a First Position on Google is Worth?
You’ve heard many times how important Search Engine Optimization (SEO) is. However, as a smart business person, you should be asking yourself why it is so important and how much money a first position is worth. Unless you know this, you won’t have a clue as of whether or not investing in SEO makes sense to your business.
Step 1: Calculate Total Traffic
You can use Google’s Keyword Tool to get an idea of the number of searches a certain keyword has. Let’s say that you want to rank for “hormone replacement therapy”. According to Google there are 74,000 people searching for that term every month.
Step 2: Calculate Your Traffic
According to SeoResearcher.com, the first position of Google gets 56% of the clicks. That means that if you are first on Google for “hormone replacement therapy” your site will get 41,440 visits from Google alone.
Step 3: Figure Out Your Conversion Rate
Based on your current stats, how many paying customers do you get for every 100 people that visit your site? For this example, let’s say that your conversion rate is 0.5%, which means that out of the 41,440 people that will visit your website, 207 will become paying customers of your hormone replacement center.
Step 4: Figure Out Your Net Profit per Customer
Let’s say that you make $300 from each of your customers. Multiply that by 207 and you can see that your first ranking is worth to you $62,100 per month!
It Gets Even Better
There are a few ways that you can benefit even more from SEO. First of all, if you rank first for “hormone replacement therapy”, you’re very likely to have top 5 positions for maybe 10 related keywords with similar search volumes. This can easily multiply your profits by three.
Also, don’t forget that these numbers are just for Google. Add Yahoo, MSN and Ask and your profit will be between 30% and 40% larger.
The conversion rate used here (0.5%) is really low. In most cases, more than 1 out of 200 of a website’s visitors become paying customers.
You need to take into consideration the lifetime value of your customers. People might find you through the search engines the first time and they might stay with you forever. They might also tell all their friends and family members about your company.
Seo Basics
Search Engine Optimization
Search Engine Optimization - If You Don't SEO, You'll Get Left In The Dust!
The SEO Halo Effect
SEO: How To Avoid Your Website Being Canned In The Google Supplemental Results
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Related Forum Posts
What Do You Want To Be Taught?
- Hi,
My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO).
What do you want to be taught on?
Jeff
Re: Search Engine Optimization
- If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me?
- Search Engine Optimization (SEO) could be compared to a big popularity contest:
A High School Computer Geek and a High School Football Captain who are trying to promote a party.
The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for.
The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay.
One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content?
Search Engine Optimization (SEO) is determining this perfect & effective way to do this.
Jeff
Re: How do I engage seo works to be done for my site?
- I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
Re: How to Promote Your Business Online
- Apart from using Search Engine Optimization or SEO for promoting websites, I also find Pay per Clicks (PPC) to be a very good way to do. Why? For me it doesn't open only one oppurtunity for you, in fact it opens 2! You can generate your awaited traffic even w/o saying stop, ready and go and gain a maximized profit too.
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