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The Best Way to Launch a Product Online

Written by: Zeke Camusio

Article Overview: For those who have been following me for a while, you know that I am a big fan of testing. There are two requirements for testing the success of a product online: you need to do it with as little money as possible and you need to launch it quickly. Step 1: Register a Domain Name I know, you can use a free blog and you wouldn’t have to spend $10 for domain and hosting. But people don’t usually buy from blogs or free domains with ads everywhere. Besides, if you don’t want to invest $10, you shouldn’t be running a business. Step 2: Create a Landing Page Do this yourself. Don’t spend money in professional web designers yet. This is the only page your website will have at the moment. Some tips about creating a successful landing page:

The Best Way to Launch a Product Online

- Write a great headline. Your headline has to grab your reader’s attention and make them want to read your whole copy.
- Be prompt to say what you offer.
- Show your readers why they will be better off with your widget than without it. This is the most important element of successful copy.
- Show the advantages of buying that widget from you as opposed to getting it from the competition.
- Include as much information as you think a buyer needs to make her decision. Nobody makes a buying decision if they have unanswered questions.
- Offer one single product.
- Ask for the order (make it easy and offer a money-back guarantee).

Step 3: Create a Separate Page to Display Pricing Information and the Buy Now Button
By doing this you can test your offer and your price point separately. If not many people click to see your price, your offer is not interesting enough. If they do click to see your price but they don’t click on the Buy Now button, your price might be too high (or too low). You will need to install Google Analytics, which is an amazing free tracking tool, and configure a goal funnel.

Step 4: Get Paid Traffic For Free
Sign up with Google AdWords and Yahoo! Search Marketing using one of their coupons that give you anywhere from $50 to $100 to get started. These coupon codes are all over the Internet. Most of them are expired or have been redeemed but finding one that works shouldn’t be too hard. We do it all the time for our clients.

Step 5: Measure Results
Get at least 100 visits and then pause the campaigns. Measure results. How many sales did you make? If you had to paid for those clicks, would you have lost or made money? If the test campaign was successful, it’s time to invest money. Get a professional website built, add more products, and invest more money and time driving traffic to your new site. I can promise you, it feels a lot better to invest money in something that is proven to work than in something you are uncertain about.

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Article Tags: adwords, analytics, campaigns, coupons, element, funnel, google, marketing, measure results, money back guarantee, professional website, separate page, test campaign, traffic, unanswered questions, widget, yahoo



Related Forum Posts
Re: looking for experienced affiliate feedback - Affiliates will send you traffic and maybe pre-sell your product. Your job is to ensure the traffic they send converts well, so should have well optimized sales pages, with minimal traffic leaks, and be continually testing. You should also provide tools and ideas for affiliates to promote you. I am an affiliate (I promote other people's products) and drive a lot of sales for my partners. I expect good tracking tools/reporting from the affiliate (affiliate systems like clickbank are fine), I expect a decent commission, good communication from the affiliate program, and landing pages that convert. The trick if you run your own affiliate program is to reach out to successful affiliate marketers who have a large audience that they can push products too. Just signing up with clickbank or similar won't really help you. You need to go out and advertiser your affiliate program, and approach potential partners and sell it to them. Bear in mind successful affiliates get pitched to EVERY DAY so you will need to stand out. The course, Product Launch Formula will be really helpful for you.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
And the speakers for the Nov 1 event - Inspiring speakers will share their stories of launching, living and dreaming. Speakers include: Kathleen Matthews: Executive Vice President Global Communications and Public Affairs, Marriott International, Inc. and former award-winning producer, reporter and news anchor who covered news in Washington, DC for 25 years Mei Xu: Founder and creator of CHESAPEAKE BAY CANDLE and Blissliving Home Julie Lenzer Kirk: President of Path Forward International and author of The ParentPreneur Edge: What Parenting Teaches About Building a Successful Business Jennifer Buddin: Co-founder of "The Little Black Book for every busy woman" Victoria Colligan: Founder of Ladies Who Launch Frances Crespo and Nicolette Pizzitola: Ladies Who Launch Washington, DC Leaders Educational workshops and information gathering Invaluable exchanges, introductions, business contacts and referrals Exclusive discounts, free consultations and access to original products and services Lunch and spa services An opportunity to become a "Featured Lady" on Ladies Who Launch Valuable GIFT BAG guaranteed with pre-registration
Re: Kevin's Case Study #11 - A New Forum Category? - [quote:31qpen1j]This is just my opinion, but I consider the prospective categories, Online Marketing, Internet Marketing and Online Promotion, as being pretty much one and the same - just different words that different people use.[/quote:31qpen1j] I completely agree! Those are all just "internet marketing" as far as I am concerned. And I normally would have voted for internet marketing, however I chose social media marketing simply because there are more than enough IM forums out there already.
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


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