The Best Way to Launch a Product Online
The Best Way to Launch a Product Online
- Be prompt to say what you offer.
- Show your readers why they will be better off with your widget than without it. This is the most important element of successful copy.
- Show the advantages of buying that widget from you as opposed to getting it from the competition.
- Include as much information as you think a buyer needs to make her decision. Nobody makes a buying decision if they have unanswered questions.
- Offer one single product.
- Ask for the order (make it easy and offer a money-back guarantee).
Step 3: Create a Separate Page to Display Pricing Information and the Buy Now Button
By doing this you can test your offer and your price point separately. If not many people click to see your price, your offer is not interesting enough. If they do click to see your price but they don’t click on the Buy Now button, your price might be too high (or too low). You will need to install Google Analytics, which is an amazing free tracking tool, and configure a goal funnel.
Step 4: Get Paid Traffic For Free
Sign up with Google AdWords and Yahoo! Search Marketing using one of their coupons that give you anywhere from $50 to $100 to get started. These coupon codes are all over the Internet. Most of them are expired or have been redeemed but finding one that works shouldn’t be too hard. We do it all the time for our clients.
Step 5: Measure Results
Get at least 100 visits and then pause the campaigns. Measure results. How many sales did you make? If you had to paid for those clicks, would you have lost or made money? If the test campaign was successful, it’s time to invest money. Get a professional website built, add more products, and invest more money and time driving traffic to your new site. I can promise you, it feels a lot better to invest money in something that is proven to work than in something you are uncertain about.
The Best Way to Launch a Product Online - To learn more about this author, visit Zeke Camusio's Website.
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- Write a great headline. Your headline has to grab your reader’s attention and make them want to read your whole copy.
- Be prompt to say what you offer.
- Show your readers why they will be better off with your widget than without it. This is the most important element of successful copy.
- Show the advantages of buying that widget from you as opposed to getting it from the competition.
- Include as much information as you think a buyer needs to make her decision. Nobody makes a buying decision if they have unanswered questions.
- Offer one single product.
- Ask for the order (make it easy and offer a money-back guarantee).
Step 3: Create a Separate Page to Display Pricing Information and the Buy Now Button
By doing this you can test your offer and your price point separately. If not many people click to see your price, your offer is not interesting enough. If they do click to see your price but they don’t click on the Buy Now button, your price might be too high (or too low). You will need to install Google Analytics, which is an amazing free tracking tool, and configure a goal funnel.
Step 4: Get Paid Traffic For Free
Sign up with Google AdWords and Yahoo! Search Marketing using one of their coupons that give you anywhere from $50 to $100 to get started. These coupon codes are all over the Internet. Most of them are expired or have been redeemed but finding one that works shouldn’t be too hard. We do it all the time for our clients.
Step 5: Measure Results
Get at least 100 visits and then pause the campaigns. Measure results. How many sales did you make? If you had to paid for those clicks, would you have lost or made money? If the test campaign was successful, it’s time to invest money. Get a professional website built, add more products, and invest more money and time driving traffic to your new site. I can promise you, it feels a lot better to invest money in something that is proven to work than in something you are uncertain about.
The Best Way to Launch a Product Online - To learn more about this author, visit Zeke Camusio's Website.
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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