Twitter Marketing – Using Twitter to Promote Your Business
Twitter Marketing – Using Twitter to Promote Your Business
When you sign up for Twitter you will have a chance to import contacts from Gmail, Hotmail, and your own address book. Do it.
Step 2: Complete Your Profile
Make sure all your profile is complete and include a link to your website. Add “http” at the beginning of it to make it clickable. Personalize the colors and the sidebar on your profile page. Use keywords in your profile so others can find you.
Step 3: Understand the Dynamics of Twitter
Twitter is not a marketing tool; it’s a social tool. That means:
- Don’t spam
- Follow other users
- Be active in the community (comment and post frequently)
- Post useful information
- Don’t post every 10 minutes
- Engage in conversations. Retweet (reply to other tweets) often
- Don’t promote yourself. Share cool stuff. To give your company exposure, do it the smart way. Direct your followers to a blog post with useful information and have that post invite users to take action. Don’t try to take people from Twitter to your checkout page directly.
Step 4: Build Your Audience
There are several things that you can do to build your audience:
- Put a link to “Follow Me on Twitter” in your email signature, forums signature, website, and maybe even your business cards
- Invite people to follow you on Twitter at the end of each blog post you create
- Find Twitter users that you really look up to and see who is following them. Follow these people. Once they see you are following them, they will follow you.
- See who is following your friends and follow them. They will follow you too.
- Use Twitter directories to find members who are likely to follow you. My favorites are Just Tweet It and Twellow.
- Use the search feature to find profiles that you want to follow. You can use Twitter’s RSS feed to be notified every time a tweet is made containing a certain keyword.
Step 5: Watch Your Following/Followers Ratio
Try to have a balance between people you follow and people that follow you. If 1,000 people follow you and you only follow 10 folks, you will be seen as selfish and snob. If 10 people follow you and you follow 1,000, you will be seen as a spammer.
Some tips that will help you keep both numbers balanced:
- Grow slow. Instead of adding 500 new friends in one day, add maybe 50 and wait for them to follow you. Then do another 50.
- Use a tool like Friend or Follow to see who is following you that you are not following and who you are following that is not following you. This tool is very useful to balance the number of following/followers.
- Avoid the “follow/no follow” tactic. Some people follow others so they follow them and then they stop following those folks. Avoid this practice if you don’t want to look like a spammer.
Step 6: Post Useful Tweets
Make it worthwhile to follow you. If you’ve found something that your audience might find useful, tweet it. You can use Twitter tools to automatically tweet your blog posts.
Share what you do but avoid “selling”. For example, if you are a web developer you can tweet “we just finished designing the website for ABC Widgets” but avoid something like “Custom Web Design from $899”.
Step 7: Learn from the Experts
Find 10-20 users with over 300 followers and see what they are doing right. Get ideas and implement them.
Twitter Marketing Using Twitter to Promote Your Business - To learn more about this author, visit Zeke Camusio's Website.
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Step 1: Importing Contacts
When you sign up for Twitter you will have a chance to import contacts from Gmail, Hotmail, and your own address book. Do it.
Step 2: Complete Your Profile
Make sure all your profile is complete and include a link to your website. Add “http” at the beginning of it to make it clickable. Personalize the colors and the sidebar on your profile page. Use keywords in your profile so others can find you.
Step 3: Understand the Dynamics of Twitter
Twitter is not a marketing tool; it’s a social tool. That means:
- Don’t spam
- Follow other users
- Be active in the community (comment and post frequently)
- Post useful information
- Don’t post every 10 minutes
- Engage in conversations. Retweet (reply to other tweets) often
- Don’t promote yourself. Share cool stuff. To give your company exposure, do it the smart way. Direct your followers to a blog post with useful information and have that post invite users to take action. Don’t try to take people from Twitter to your checkout page directly.
Step 4: Build Your Audience
There are several things that you can do to build your audience:
- Put a link to “Follow Me on Twitter” in your email signature, forums signature, website, and maybe even your business cards
- Invite people to follow you on Twitter at the end of each blog post you create
- Find Twitter users that you really look up to and see who is following them. Follow these people. Once they see you are following them, they will follow you.
- See who is following your friends and follow them. They will follow you too.
- Use Twitter directories to find members who are likely to follow you. My favorites are Just Tweet It and Twellow.
- Use the search feature to find profiles that you want to follow. You can use Twitter’s RSS feed to be notified every time a tweet is made containing a certain keyword.
Step 5: Watch Your Following/Followers Ratio
Try to have a balance between people you follow and people that follow you. If 1,000 people follow you and you only follow 10 folks, you will be seen as selfish and snob. If 10 people follow you and you follow 1,000, you will be seen as a spammer.
Some tips that will help you keep both numbers balanced:
- Grow slow. Instead of adding 500 new friends in one day, add maybe 50 and wait for them to follow you. Then do another 50.
- Use a tool like Friend or Follow to see who is following you that you are not following and who you are following that is not following you. This tool is very useful to balance the number of following/followers.
- Avoid the “follow/no follow” tactic. Some people follow others so they follow them and then they stop following those folks. Avoid this practice if you don’t want to look like a spammer.
Step 6: Post Useful Tweets
Make it worthwhile to follow you. If you’ve found something that your audience might find useful, tweet it. You can use Twitter tools to automatically tweet your blog posts.
Share what you do but avoid “selling”. For example, if you are a web developer you can tweet “we just finished designing the website for ABC Widgets” but avoid something like “Custom Web Design from $899”.
Step 7: Learn from the Experts
Find 10-20 users with over 300 followers and see what they are doing right. Get ideas and implement them.
Twitter Marketing Using Twitter to Promote Your Business - To learn more about this author, visit Zeke Camusio's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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