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Video Marketing How to Promote Your Business Using Videos
Written by: Zeke CamusioArticle Overview: Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there. 5 Reasons Why Video Marketing Is Great 1. Google is showing more and more videos in the search results. 2. Producing a video is very inexpensive and posting it is free. 3. Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for you. 4. Millions of people promote their websites using articles, but just a small percentage of them use videos. The competition is a lot less fierce. 5. Video communities are a lot more active than article communities. It is not uncommon to post a video on YouTube and get 1,000 comments in a month!
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Video Marketing How to Promote Your Business Using Videos
5 Steps to Producing a Video
1. Decide what kind of video you want to record (talking head, based on a PowerPoint presentation, from your computer screen, interview, etc.)
2. Get a good microphone and a camera. It doesn’t have to be a professional camera. Sometimes a simple digital camera is enough.
3. Write the script or prepare the content. Do a practice run first.
4. Record it.
5. Do some minor editing using free software such as Windows Movie Maker. You will probably need to trim out the end and the beginning, and add a watermark with the URL of your website.
Where You Can Submit Your Video
YouTube – http://www.YouTube.com
Google Video - http://video.google.com/
Yahoo Video - http://video.yahoo.com/
FlickLife - http://www.veoh.com/
Blip - http://blip.tv/
Crackle - http://crackle.com/
Flurl - http://www.flurl.com/
BoFunk - http://www.bofunk.com/
Vimeo - http://vimeo.com/
Flixya - http://www.flixya.com/
A Case Study
In case you are still not 100% convinced that video marketing is an amazing tool to drive massive traffic to your website, listen to this. Last month we recorded four videos for a client and distributed them to the services mentioned above.
We used some tricks, picked the right keywords, and created some backlinks to them. Then we social bookmarked them, submitted their RSSs to some RSS search engines, and we finally pinged all the pages that we created. All this took us 4 hours. In 6 days, our client’s videos had 150,000 views! Do you realize what that means? 150,000 people discovered our client’s company in less than 6 days. He got 1,746 visits and $11,235 in revenues from that campaign. His investment was $215. Are you a video marketing believer now?
Tips On Video Marketing To Keep In Mind
Effective Online Marketing Strategies: Video Marketing
Using Video Marketing - Generate Tons Of Traffic To Your Site
How to make a viral video to market your business
Video Marketing – How to Gain Tons of Views and Traffic to Your Site
Article Tags: 5 steps, backlinks, believer, blip tv, computer screen, crackle, flicklife, flurl, google, massive traffic, powerpoint presentation, professional camera, rsss, search engines, veoh, video marketing, watermark, windows movie maker, www bofunk com, youtube
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Related Forum Posts
Re: Hit or Miss: Dancejam
- This is a list of some of the video sharing sites --
Web sites in this category include:
* AniBOOM
* AtomUploads (part of AtomFilms)
* BGVIP.TV
* Blinkx
* Blip.tv
* Break.com
* Buzznet
* Crackle
* Dailymotion
* EngageMedia
* Facebook
* Famecast
* Flickr
* GameVideos.com
* Gawkk
* GodTube
* GoFish no more uploading.
* Google Video
* Hulu
* iFilm
* imeem
* JibJab
* Kewego
* Liveleak
* MegaVideo
* Metacafe
* MSN Soapbox
* Myspace
* MyToons
* MyVideo
* OneWorldTV
* Ourmedia
* pandora tv
* Peekvid.com (closed)
* Photobucket
* PHPmotion
* Rambler Vision
* ReelTime.com
* RuTube
* Sapo Videos (only portuguese)
* Sevenload
* Stage6 (closed)
* TroopTube
* Tudou (Chinese)
* Twango
* Vbox7
* Veoh
* Viddler
* Vimeo
* Vuze
* Yahoo! Video
* YouTube
* Vidoosh (Iranian)
Those are just some of the better known sites.
Chris
Re: Is YouTube Going Commercial?
- [quote="Alan Mater":3icxymav]You're right, Russell. Videos are great learning tools. I for one am keen on learning something by watching, not by reading. Video tutorials are great, and Camtasia can do a great job with this.[/quote:3icxymav]
The thing I don't like about videos is how the running time is fixed, whereas with reading, a person can choose to read faster if need be to save time.
Re: Is YouTube Going Commercial?
- [quote="RussellWebb":2f9yp2pm]Something else to consider is that kids are using youtube as a search engine - can you imagine a search engine filled with video content, maybe it's the future of search? I'm gearing up for it. Not only do videos rank better on natural search, but they can teach a lot more in 60 seconds than the written word.
The key is to produce videos quickly and keep it informative and entertaining. Make 60 second clips for your products and move on. Using Camtasia is a good place to start...[/quote:2f9yp2pm]
You're right, Russell. Videos are great learning tools. I for one am keen on learning something by watching, not by reading. Video tutorials are great, and Camtasia can do a great job with this.
Re: Fill in the blank: The best decision I ever made with my bus
- Focusing on my Internet Marketing Business
Dramatized the product
- Tough one...
It's going to have t be a mix of different media.
1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print
2. Somehow I believe there will have to be Video of it being "dramatized"
3. People of influence will have to support or sponsor the product.
just some that came to mind..
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